Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs
Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Katie Brinkley

Overview
Episodes

Details

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.


Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.


Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.


So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.


Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.



Hosted on Acast. See acast.com/privacy for more information.

Recent Episodes

New TikTok Features, Trend & Strategies Every Entrepreneur Should Know with Wave Wyld
NOV 19, 2024
New TikTok Features, Trend & Strategies Every Entrepreneur Should Know with Wave Wyld

This week on Rocky Mountain Marketing, I’m joined by Wave Wyld, the “Queen of TikTok,” to explore how this platform has evolved far beyond short-form videos. Whether you’re new to TikTok or a seasoned user, you’ll leave this episode with actionable tips to grow your audience and business.


What You’ll Learn in This Episode

  1. Why TikTok’s photo carousels are a game-changer for storytelling and engagement.
  2. How live streaming on TikTok is gamified and monetized for creators.
  3. The value of TikTok Stories and Thoughts for staying top-of-mind.
  4. Tips for building community through DMs on TikTok.
  5. Creative ways to repurpose content across platforms.
  6. Wave’s two-photo carousel strategy that works wonders for podcasters.


Don’t Miss Out

Wave Wyld’s TikTok Mastery membership is your ticket to TikTok success! Join now at wavewyld.com/tiktokmastery.


Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/


Visit Wave Wyld’s social media pages:

Website: https://www.wavewyld.com/

LinkedIn: https://www.linkedin.com/in/wavewyld/

Instagram: https://www.instagram.com/wavewyld/

Tiktok: https://www.tiktok.com/@wavewyld

 


Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab


#TikTok #TikTokStrategy #PodcastStrategy #ContentCreation #EntrepreneurLife #DigitalMarketing #Trends #Strategies #BusinessOwners #SmallBusiness #CEO #WaveWyld #Stories #Thoughts #Carousel #TiktokUpdate



Hosted on Acast. See acast.com/privacy for more information.

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27 MIN
Is Your Facebook Profile on Professional Mode with Katie Brinkley
NOV 14, 2024
Is Your Facebook Profile on Professional Mode with Katie Brinkley

Are you ready for a game-changing revelation about Facebook that could transform the way you do business? 

Imagine if your personal profile could become a powerhouse for your brand's growth. It's not just a dream – it's happening now. 

Get ready to uncover the unexpected twist that Facebook has in store for entrepreneurs and business professionals. Brace yourself for a shift that could skyrocket your business presence on the platform. 


Key Points Covered:


  • Introduction to Professional Mode: Professional Mode allows users to access business-like tools on their personal profiles, including Insights, monetization options, and ad capabilities.


  • Benefits of Professional Mode: Offers audience and post insights—useful for those using Facebook for business purposes.


  • Choosing Between Classic Mode and Professional Mode: Classic Mode is for users wanting a more private experience; public followers will be removed if this mode is selected. Professional Mode is ideal for those seeking public engagement, growth, and access to business tools.
  • Why Keep a Business Page? Katie advises that although Professional Mode brings some business page features to personal profiles, maintaining a business page is still useful, especially for ads and building a credible business presence on social media.

  • Facebook's Push for Professional Mode: Evaluate your Facebook use: Are you aiming to grow an audience or keep things personal? For those interested in maximizing reach and analytics, Professional Mode is a valuable switch.

Curious to learn more? Stay tuned for the eye-opening details that could revolutionize your Facebook marketing game.


Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/


Learn more about Katie and Next Step Social Communications:


Speaking: https://katiebrinkley.com/

Website: https://nextstepsocial.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@rockymountainmarketingpodcast

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab



Hosted on Acast. See acast.com/privacy for more information.

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9 MIN
How Can Podcasting Transform Your Business Strategy with Chris Stone
NOV 12, 2024
How Can Podcasting Transform Your Business Strategy with Chris Stone

Does this sound familiar? You've been told that the key to podcast success is having a large number of downloads. But let's face it, you're feeling the frustration of putting in the work, only to see minimal results and struggling to grow your audience. It's time to ditch the outdated advice and discover the real secret to podcast growth on a budget. 


In this episode, you will be able to:

  • Maximize Your Impact: Starting a Podcast on a Budget
  • Elevate Your Reach: Benefits of Live Streaming for Businesses
  • Catapult Your Audience: Growing Your Podcast Audience
  • Harness the Power: Amazon Influencer Program for Podcasters
  • Foster Community Connection: Engaging with Your Podcast Community


Get ready to unlock the proven strategies that will take your podcast engagement and audience to new heights without breaking the bank. Let's dive in and transform your podcasting journey for the better.


Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/


Visit Chris Stone's social media pages:

Website: https://castahead.net/

LinkedIn: https://www.linkedin.com/in/chrisstoneatl/

Youtube: https://www.youtube.com/@castahead


Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab


#PodcastStrategy #ContentCreation #ShowNotes #Podcast #PodcastLaunch #PodcastingforBusiness #PodcastProducer #PostProduction #EntrepreneurLife #CastAhead #BusinessOwners #SmallBusiness #CEO #ChrisStone #Strategy #Marketing



Hosted on Acast. See acast.com/privacy for more information.

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37 MIN
The Step-by-Step Guide to Making Your Small Podcast Profitable
NOV 7, 2024
The Step-by-Step Guide to Making Your Small Podcast Profitable

I wanted to share an exciting story about one of my marketing clients. They run a podcast with a small but dedicated listener base, around 50 downloads per episode. Recently, through some strategic positioning and partnership building, they landed a $15,000 sponsorship deal! 


In this episode, you will be able to:

  • Create irresistible podcast content that attracts sponsors and boosts revenue.
  • Foster a dedicated podcast community that keeps coming back for more.
  • Develop compelling sponsorship packages that captivate potential sponsors.
  • Integrate sponsor values seamlessly into your podcast for authentic partnerships.
  • Master the art of pitching podcast sponsorships with confidence and finesse.


Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/


The key moments in this episode are:

00:00:00 - Understanding Sponsorship Value


00:03:21 - Making Your Podcast Sponsorable


00:04:17 - Creating Sponsorship Packages


00:05:36 - Maintaining Creative Control


00:06:40 - Reaching Out to Brands 


Learn more about Katie and Next Step Social Communications:


Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab


#podcastsponsors #sponsorship #podcast #podcaststrategy #growth #businessstrategy #marketing #campaign #masterclass #podcastlaunch #monetizeyourpodcast #downloads #podcastanalytics #data #pitching #podmatch #getpaid #sidehustle



Hosted on Acast. See acast.com/privacy for more information.

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8 MIN
How to Launch Your Own Podcast with Virginia Elder
NOV 5, 2024
How to Launch Your Own Podcast with Virginia Elder

Did you know that your podcast show notes can be a powerful tool to drive more engagement and establish your authority in your niche? Crafting informative and valuable show notes can not only enhance your audience's experience but also build credibility as an expert in your field.


In this episode, you will be able to:

1. Uncover the secrets to launching a podcast that captivates your audience and boosts your business's visibility.

2. Master the art of crafting compelling podcast show notes that keep your listeners engaged and coming back for more.

3. Unleash the power of repurposing your podcast content to skyrocket your marketing efforts and expand your reach.

4. Amplify your network by strategically leveraging guest appearances on popular podcasts.

5. Learn to create irresistible call-to-actions that drive action and engagement from your podcast audience.


Let's transform your podcast's reach and engagement with compelling show notes.


Get your free show notes template here: https://podcastabundance.com/shownotestemplate/


Visit Virginia Elder's social media pages:

Website: https://reachingabundance.com/

LinkedIn: https://www.linkedin.com/in/virginiaelder/

Youtube: https://www.youtube.com/@ReachingAbundance


Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab


#PodcastMarketing #ContentCreation #ShowNotes #Podcast #PodcastLaunch #PodcastStrategy #PodcastProducer #PostProduction #EntrepreneurLife #FinancialServices #BusinessOwners #SmallBusiness #CEO #CRAFT #Strategy #Marketing



Hosted on Acast. See acast.com/privacy for more information.

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31 MIN