<p>In this episode of <em>Rocky Mountain Marketing</em>, I sit down with the incredible Jenn Herman—Instagram strategist, author of <em>Instagram for Dummies</em>, and founder of the <strong>Profit Your Profile</strong> community. We unpack what’s <em>actually</em> working for organic Instagram growth in 2025 and beyond.</p><br><p>If you’ve ever felt like your content isn’t gaining traction or that the Instagram algorithm is working against you, this episode is your wake-up call. Jenn reveals:</p><ul><li>Why <strong>organic reach isn’t dead—it’s just different</strong></li><li>The secret to <strong>reels that stop the scroll</strong></li><li>How to <strong>balance short-form content with authenticity</strong></li><li>The growing importance of <strong>recommended content</strong></li><li>How to keep trust while leveraging <strong>AI in your content strategy</strong></li></ul><p><br></p><p>Timestamps:</p><p>00:00 Introduction: Is Organic Reach Dead on Instagram?</p><p>01:09 Guest Introduction: Jen Herman on Instagram Strategy</p><p>02:36 The Evolution of Instagram: Features and Functions</p><p>05:48 Adapting to Algorithm Changes</p><p>08:31 Creating Authentic and Engaging Content</p><p>16:56 Leveraging Instagram Stories and AI</p><p>24:45 Building Private Communities and Memberships</p><p>29:55 Future Trends and Final Thoughts</p><br><p>We also talk about how <strong>micro-communities</strong>, <strong>subscriber-only content</strong>, and even <strong>Stories</strong> are still the highest-converting tools on Instagram when done right.</p><br><p>Ready to future-proof your Instagram strategy? Tune in to hear how you can grow with less, stay real, and leverage what’s actually working <em>right now</em>.</p><br><p>Listen now on Apple Podcasts, Spotify, or wherever you tune in.</p><br><p>Visit Jenn Herman online:</p><p>Website: https://jennstrends.com/</p><p>Instagram: https://www.instagram.com/jenns_trends/</p><p>Profit Your Profile Community: https://profityourprofile.com/</p><p>Jenn Herman's Books: https://jennstrends.com/books/</p><br><p>Learn more about Katie and Next Step Social &amp; Podcasting:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://yournextstep.agency/</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Katie Brinkley

What’s Really Working on Instagram for Small Businesses with Jenn Herman

NOV 25, 202537 MIN
Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

What’s Really Working on Instagram for Small Businesses with Jenn Herman

NOV 25, 202537 MIN

Description

<p>In this episode of <em>Rocky Mountain Marketing</em>, I sit down with the incredible Jenn Herman—Instagram strategist, author of <em>Instagram for Dummies</em>, and founder of the <strong>Profit Your Profile</strong> community. We unpack what’s <em>actually</em> working for organic Instagram growth in 2025 and beyond.</p><br><p>If you’ve ever felt like your content isn’t gaining traction or that the Instagram algorithm is working against you, this episode is your wake-up call. Jenn reveals:</p><ul><li>Why <strong>organic reach isn’t dead—it’s just different</strong></li><li>The secret to <strong>reels that stop the scroll</strong></li><li>How to <strong>balance short-form content with authenticity</strong></li><li>The growing importance of <strong>recommended content</strong></li><li>How to keep trust while leveraging <strong>AI in your content strategy</strong></li></ul><p><br></p><p>Timestamps:</p><p>00:00 Introduction: Is Organic Reach Dead on Instagram?</p><p>01:09 Guest Introduction: Jen Herman on Instagram Strategy</p><p>02:36 The Evolution of Instagram: Features and Functions</p><p>05:48 Adapting to Algorithm Changes</p><p>08:31 Creating Authentic and Engaging Content</p><p>16:56 Leveraging Instagram Stories and AI</p><p>24:45 Building Private Communities and Memberships</p><p>29:55 Future Trends and Final Thoughts</p><br><p>We also talk about how <strong>micro-communities</strong>, <strong>subscriber-only content</strong>, and even <strong>Stories</strong> are still the highest-converting tools on Instagram when done right.</p><br><p>Ready to future-proof your Instagram strategy? Tune in to hear how you can grow with less, stay real, and leverage what’s actually working <em>right now</em>.</p><br><p>Listen now on Apple Podcasts, Spotify, or wherever you tune in.</p><br><p>Visit Jenn Herman online:</p><p>Website: https://jennstrends.com/</p><p>Instagram: https://www.instagram.com/jenns_trends/</p><p>Profit Your Profile Community: https://profityourprofile.com/</p><p>Jenn Herman's Books: https://jennstrends.com/books/</p><br><p>Learn more about Katie and Next Step Social &amp; Podcasting:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://yournextstep.agency/</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>