In his second appearance on The Great Indoors, Marcus Collins, cultural strategist and best-selling author, returns to pick up where we left off in Season Nine. Over the past twelve months, culture, technology, and commerce have moved fast, but not always forward.  This conversation revisits the ideas that defined our last discussion and stress tests them against a year marked by generative AI acceleration, shifting cultural power, brand anxiety, and renewed questions around meaning, identity, and trust. Together, we explore what these developments mean for Marcus’s work today,  and for anyone tasked with building relevance, resonance, and responsibility in an increasingly automated world.  A grounded, incisive dialogue on culture not as a trend to chase, but as a force to understand, especially when the ground keeps moving.