In this episode of The Voices of Land Podcast, Koby Rickertsen, ALC and Brittany Hurdle Murphy share with host Justin Osborn, ALC the thinking behind building a land brokerage from the ground up — not for volume, but for standards, structure, and long-term alignment. From hiring fewer, higher-caliber agents to defining “The Iron Standard,” this is a candid look at what it really takes to build — and lead — a land company in today’s market.