The Curious Advantage Podcast

AI is a contact sport: you learn it by playing with it, not by watching. Andy Baldwin, Senior Vice President of Offerings and Growth at IBM Consulting and Chair of the IBM UK Board, explains why this technology shift is bigger than any he has seen in 30 years of consulting. Garrick Jones and Paul Ashcroft talk with Andy, formerly Global Managing Partner at EY, about what AI is really changing for organisations, for consulting firms and for the people inside them. He explains why most companies are "using a Ferrari to fetch the milk", how outcome-based pricing and digital labour are reshaping professional services, and why IBM expects everyone, from graduates to board members, to build real AI literacy. He also shares why he now has a 25-year-old coach who teaches him the latest AI tools every week. In this episode: Why AI is a bigger shift than the internet or cloud waves Moving from AI pilots to scale, and the right model for the right task Show, don't tell: how a software culture changes consulting Leading people through AI change with curiosity and play Quantum computing, agent-versus-agent cybersecurity and data sovereignty The new book from Paul Ashcroft, Simon Brown and Garrick Jones titled "The Curious Imperative" will be available for pre order shortly. Find out more here Watch on YouTube here Enjoyed the conversation? Leave us a review and join us at #CuriousAdvantage.

Duke CE chief executive Sharmla Chetty on why most organisations adopted AI faster than they built the capability to govern it, and what genuine AI readiness actually requires.

AI is not just another tool cycle. Dr. Michael Housman says it is the third digital disruption, and most organizations are still underestimating how fast it will reshape work, jobs, and competitive advantage.Simon Brown, Paul Ashcroft, and Garrick Jones sit down with Housman, founder and CEO of AI Accelerator and author of Future Proof: Transform Your Business with AI or Get Left Behind to unpack why curiosity, not just technology, is the real edge in an AI-driven world.Housman shares how a career built on following what was most interesting led him from data science and AI platforms into teaching executives how to adapt. He explains why companies should stop treating AI as a shiny add-on and start thinking in two modes: incremental wins that remove repetitive work, and transformational moves that prepare for AI-native competitors. You’ll discover: Why most people are still using AI like a glorified search bar The “technology is easy, people are hard” problem that blocks adoption How to build trust with agents by treating them like smart interns Why leaders must model AI use themselves before expecting teams to change How a 20% experimentation mindset can unlock real breakthroughs The conversation goes deeper into the practical reality of future-proofing: data moats, subject-matter expertise, governance, culture, apprenticeships, and why junior talent may need a new path into expertise as AI changes entry-level work. The group also tackles one of the biggest open questions in business today: how much autonomy to give agentic AI, and when humans need to stay firmly in the loop.If you’re a CEO, leader, manager, or ambitious professional trying to make sense of AI without getting lost in the hype, this episode gives you a clear, grounded framework for what to do next. It is especially relevant if you’re responsible for teams, talent, or strategy and want to stay competitive while the rules keep changing.Perfect for anyone who wants to turn AI anxiety into action and curiosity into an advantage. Learn more about iVentiv: https://iventiv.com/curiousadvantage

What makes a great question, and why might asking better ones be one of our most important human skills in the age of AI? In this episode, Simon Brown and Garrick Jones are joined by award-winning author and innovation advisor Larry Robertson to explore the power of questioning, curiosity and intellectual humility. They discuss why we are born questioning, how great questions help us navigate uncertainty, what humans need to retain as AI becomes more capable, and why sometimes the simplest way to go deeper is just to say: “Tell me more.” A conversation about curiosity, AI, uncertainty and why the questions we ask may shape what happens next. Learn more about iVentiv: https://iventiv.com/curiousadvantage

Paul Ashcroft and Garrick Jones are joined by Markus Bernhardt, founder of Endeavour Intelligence, to explore what is really changing as organisations adopt AI. Drawing on his background in particle physics and his research into AI strategy and organisational transformation, Markus argues that the biggest shift isn’t simply the arrival of new tools. It is the quieter rewiring of how work gets done, how decisions are made and where accountability sits. The conversation explores the difference between the visible “surface wave” of AI adoption and the deeper organisational undercurrent; why AI capability should not be confused with autonomy; the shift from AI literacy to AI fluency; and why human judgement may become more valuable, rather than less, as machines take on more execution. They also discuss agentic AI, governance, the limits of large language models and why organisations may achieve more by redesigning one workflow well than launching another large-scale AI transformation programme. Ultimately, Markus offers a practical starting point: don’t begin by asking where you can add AI. Look for where AI has already quietly changed the work, and redesign from there. Find out more about Markus work: Markus LinkedIn Page https://endeavorintel.com/ https://endeavorintel.com/diagnostic/ The Curious Advantage explores curiosity and its growing importance in the digital age. From history, neuroscience, and anthropology to business and culture, it takes the widest possible view of curiosity. At its heart is the ‘Sailing the 7C’s of Curiosity’ model, a practical framework to help individuals harness curiosity as a power skill for growth and transformation. The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing by Danny Cross and video editing by Jessica Wickham.