<description> &lt;p&gt;Welcome to another exciting episode of the Marketing Center of Excellence, where we dive deep into the world of digital marketing and provide you with valuable insights and knowledge. In this episode, Lane Houk sits down with Darren Shaw, Founder of Whitespark, to discuss the highly anticipated 2023 Local Ranking Factors for Google Map Pack rankings.&lt;/p&gt; &lt;p&gt;Darren is a leading expert in local search and has been working in the industry for over a decade. His company, Whitespark, is a renowned local search software and service provider, helping businesses improve their online visibility and rankings.&lt;/p&gt; &lt;p&gt;During this live interview, Darren shares his insights on the latest trends in local search and highlights the top factors that can influence your business's Google Map Pack ranking. Lane and Darren delve into topics such as keyword research, online reviews, local citations, and the importance of GBP products, services, photos and more.&lt;/p&gt; &lt;p&gt;Listeners will gain valuable insights into the tactics and strategies that can help businesses improve their local search rankings and attract more customers. Whether you're a small business owner or a digital marketer, this episode is packed with practical tips and actionable advice.&lt;/p&gt; &lt;p&gt;So, don't miss out on this exciting episode of the Marketing Center of Excellence. Tune in now and learn how to improve your local search rankings in 2023!&lt;/p&gt; &lt;p&gt;&lt;b&gt;About the Marketing Center of Excellence&lt;/b&gt;&lt;/p&gt; &lt;p&gt;The Marketing Center of Excellence is a community of marketers and agency owners collaborating and providing leadership, best practices, research, support, training, software, and digital technology to help community members drive performance and scale their agencies.&lt;/p&gt; &lt;p&gt;For more information about the marketing podcast, visit The Marketing Center of Excellence website at https://themarketingcoe.com.&lt;/p&gt; &lt;p&gt;The team can be reached by email at info@themarketingcoe.com&lt;/p&gt; &lt;p&gt;&lt;b&gt;Find Us on Our Podcast and Media Channels:&lt;/b&gt;&lt;/p&gt; &lt;p&gt;Spotify: &lt;a href="https://open.spotify.com/episode/5O7YKZ3Sgz2e3Kkph3XoJ7" target="_blank"&gt;https://open.spotify.com/episode/5O7YKZ3Sgz2e3Kkph3XoJ7&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Google Podcasts: &lt;a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGVtYXJrZXRpbmdjb2U=" target="_blank"&gt;https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGVtYXJrZXRpbmdjb2U=&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Apple Podcasts: &lt;a href="https://podcasts.apple.com/gb/podcast/the-marketing-center-of-excellence/id1510519320" target="_blank"&gt;https://podcasts.apple.com/gb/podcast/the-marketing-center-of-excellence/id1510519320&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Amazon Music: &lt;a href="https://music.amazon.com/podcasts/926a0b46-d4a7-44a4-88e1-ba4c44135d2f/the-marketing-center-of-excellence=" target="_blank"&gt;https://music.amazon.com/podcasts/926a0b46-d4a7-44a4-88e1-ba4c44135d2f/the-marketing-center-of-excellence=&lt;/a&gt;&lt;/p&gt; </description>

The Marketing Center of Excellence

Lane Houk

MCOE Best Practices Spotlight: Darren Shaw, Founder, Whitespark | Local Ranking Factors 2023

MAR 20, 202337 MIN
The Marketing Center of Excellence

MCOE Best Practices Spotlight: Darren Shaw, Founder, Whitespark | Local Ranking Factors 2023

MAR 20, 202337 MIN

Description

<p>Welcome to another exciting episode of the Marketing Center of Excellence, where we dive deep into the world of digital marketing and provide you with valuable insights and knowledge. In this episode, Lane Houk sits down with Darren Shaw, Founder of Whitespark, to discuss the highly anticipated 2023 Local Ranking Factors for Google Map Pack rankings.</p> <p>Darren is a leading expert in local search and has been working in the industry for over a decade. His company, Whitespark, is a renowned local search software and service provider, helping businesses improve their online visibility and rankings.</p> <p>During this live interview, Darren shares his insights on the latest trends in local search and highlights the top factors that can influence your business's Google Map Pack ranking. Lane and Darren delve into topics such as keyword research, online reviews, local citations, and the importance of GBP products, services, photos and more.</p> <p>Listeners will gain valuable insights into the tactics and strategies that can help businesses improve their local search rankings and attract more customers. Whether you're a small business owner or a digital marketer, this episode is packed with practical tips and actionable advice.</p> <p>So, don't miss out on this exciting episode of the Marketing Center of Excellence. Tune in now and learn how to improve your local search rankings in 2023!</p> <p><b>About the Marketing Center of Excellence</b></p> <p>The Marketing Center of Excellence is a community of marketers and agency owners collaborating and providing leadership, best practices, research, support, training, software, and digital technology to help community members drive performance and scale their agencies.</p> <p>For more information about the marketing podcast, visit The Marketing Center of Excellence website at https://themarketingcoe.com.</p> <p>The team can be reached by email at [email protected]</p> <p><b>Find Us on Our Podcast and Media Channels:</b></p> <p>Spotify: <a href="https://open.spotify.com/episode/5O7YKZ3Sgz2e3Kkph3XoJ7" target="_blank">https://open.spotify.com/episode/5O7YKZ3Sgz2e3Kkph3XoJ7</a></p> <p>Google Podcasts: <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGVtYXJrZXRpbmdjb2U=" target="_blank">https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGVtYXJrZXRpbmdjb2U=</a></p> <p>Apple Podcasts: <a href="https://podcasts.apple.com/gb/podcast/the-marketing-center-of-excellence/id1510519320" target="_blank">https://podcasts.apple.com/gb/podcast/the-marketing-center-of-excellence/id1510519320</a></p> <p>Amazon Music: <a href="https://music.amazon.com/podcasts/926a0b46-d4a7-44a4-88e1-ba4c44135d2f/the-marketing-center-of-excellence=" target="_blank">https://music.amazon.com/podcasts/926a0b46-d4a7-44a4-88e1-ba4c44135d2f/the-marketing-center-of-excellence=</a></p>