The Marketing Center of Excellence

Welcome to the Marketing Center of Excellence June 2023 Masterclass, a transformative session that brings together thought leaders and marketing pioneers across various industries. My name is Lane Houk, the MCOE host and Lyn Askin my co-host.

I'm incredibly excited to introduce you to a very special co-host for today's masterclass, Jonathan Mast. Jonathan is not only a passionate Christian entrepreneur with a deep commitment to empowering others, but he's also the founder of the AI/ChatGPT Facebook Group for Entrepreneurs and White Beard Strategies, a coaching and consulting firm that Jonathan just launched. His work is focused on enabling entrepreneurs and professional salespeople to unearth more opportunities and significantly boost their business success. His insights, borne from both his faith and his deep practical experience with AI and ChatGPT, bring a unique perspective to our discussion today.

In this session, we are going to do dive deep into the innovative Tree-of-Thought (ToT) Framework, a pioneering technique that's revolutionizing the potential of AI, enhancing problem-solving capabilities by a stunning 1750%. We won't just talk about the theory - we will share the actual study that was conducted and then get into the prompt engineering strategies that you can use to implement this framework in your agency and potentially for clients too.

But we’re not going to stop at just theory… We will bring this concept to life with a live case study that demonstrates how the Tree-of-Thought Framework was used to solve a real-world business challenge. You'll see firsthand the tangible difference these advanced techniques can make.

So, get ready for an enlightening journey into the future of AI. We're thrilled to have you join us on this learning adventure to revolutionize your approach to problem-solving.

The Marketing Center of Excellence

3560 Evergreen Pkwy

Ste B8

Evergreen, CO 80439

https://themarketingcoe.com/podcast

Host Lane Houk

https://lanehouk.com/about

Scaling with Confidence: The DUDE Way to Agency Success

Welcome to the MCOE Best Practices Spotlight, your go-to podcast for insights and strategies in the digital marketing industry. I'm Lane Houk, your host, and today we have a special guest joining us. Chris Martinez, the Founder and CEO of Dude Agency, shares his wisdom on the challenges of scaling a digital agency and the game-changing solution known as the DUDE Way.

Scaling a digital agency can be a daunting task, and Chris Martinez knows this firsthand. While agencies excel at selling and strategizing for their clients, they often grapple with operational hurdles, fulfillment complexities, talent acquisition, financial management, and making crucial CEO decisions. But fear not, the DUDE Way is here to guide the way.

The DUDE Way is a proven framework developed by Chris and his accomplished team at Dude Agency. It equips digital agencies with the tools and strategies needed to overcome these challenges and achieve sustainable growth. Through this framework, countless agencies have transformed their operations, made informed decisions, and reached their long-term goals.

In this episode, Chris shares his invaluable insights and expertise on the DUDE Way, providing actionable advice for agencies eager to scale their operations and achieve lasting success. From streamlining processes to fostering a winning company culture, Chris leaves no stone unturned in empowering agencies to thrive in a competitive landscape.

Join us as we dive deep into Chris's journey and learn from one of the leading authorities in the digital marketing industry around building systems and frameworks for business success. Get ready to gain the confidence and knowledge needed to take your agency to new heights. Sit back, relax, and prepare to be inspired by Chris Martinez, the visionary Founder of Dude Agency, as we unlock the secrets to scaling with confidence.

To connect with Chris Martinez:

LinkedIn: https://www.linkedin.com/in/chrismartinez13

DUDE Agency: https://dudeagency.io/

Find the MCOE podcast and live shows on all channels here: https://themarketingcoe.com/podcast

To learn more about the MCOE host or connect with Lane Houk: https://lanehouk.com

In this episode of the Marketing Center of Excellence Best Practices Spotlight, we are thrilled to welcome Doug Campbell, Co-Founder of Snowbank Capital, an investment firm specializing in marketing agency acquisitions. Join Doug and our MCOE host, Lane Houk, as they unveil the key elements that investors like Snowbank Capital seek when acquiring a marketing agency.

Drawing from his extensive experience in the industry, Doug shares invaluable insights into the intricate world of marketing agency acquisitions. With a focus on maximizing value and driving long-term success, Doug reveals the criteria and considerations that guide investment decisions.

Throughout the episode, Lane and Doug engage in thought-provoking discussions on various aspects, including the importance of a strong agency culture, client diversity, scalable business models, and innovative service offerings. They delve into the strategic role of technology, data analytics, and emerging trends that can propel an agency's growth potential.

Listeners will gain a deep understanding of the due diligence process, negotiation strategies, and the factors that contribute to successful acquisitions. Doug shares real-world examples and highlights the common pitfalls to avoid when navigating the acquisition landscape.

Whether you're a marketing agency owner looking to attract investment or a marketing professional curious about the inner workings of acquisitions, this episode provides a wealth of knowledge and practical advice.

Tune in to this enlightening episode of the MCOE Best Practices Spotlight, as Doug Campbell of Snowbank Capital takes us behind the scenes of marketing agency acquisitions. Prepare to gain a fresh perspective on what investors seek and discover the essential ingredients for building an agency that captures attention and fuels growth in today's dynamic market.