The Marketing Center of Excellence

Welcome to another exciting episode of the Marketing Center of Excellence, where we dive deep into the world of digital marketing and provide you with valuable insights and knowledge. In this episode, Lane Houk sits down with Darren Shaw, Founder of Whitespark, to discuss the highly anticipated 2023 Local Ranking Factors for Google Map Pack rankings.

Darren is a leading expert in local search and has been working in the industry for over a decade. His company, Whitespark, is a renowned local search software and service provider, helping businesses improve their online visibility and rankings.

During this live interview, Darren shares his insights on the latest trends in local search and highlights the top factors that can influence your business's Google Map Pack ranking. Lane and Darren delve into topics such as keyword research, online reviews, local citations, and the importance of GBP products, services, photos and more.

Listeners will gain valuable insights into the tactics and strategies that can help businesses improve their local search rankings and attract more customers. Whether you're a small business owner or a digital marketer, this episode is packed with practical tips and actionable advice.

So, don't miss out on this exciting episode of the Marketing Center of Excellence. Tune in now and learn how to improve your local search rankings in 2023!

About the Marketing Center of Excellence

The Marketing Center of Excellence is a community of marketers and agency owners collaborating and providing leadership, best practices, research, support, training, software, and digital technology to help community members drive performance and scale their agencies.

For more information about the marketing podcast, visit The Marketing Center of Excellence website at https://themarketingcoe.com.

The team can be reached by email at [email protected]

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Welcome to the Marketing Center of Excellence's Best Practices Spotlight interview with JC and Karen Hite. In this episode, we'll be speaking with the dynamic duo who are on a mission to help digital marketing agency owners scale their businesses with stability and purpose.

JC and Karen Hite have been in the digital marketing industry for over a decade and have experienced firsthand the challenges that come with growing and scaling a business. Through their coaching and consulting firm, The Hites, they provide a unique blend of strategic guidance and practical tools that help agency owners achieve their goals.

In this interview, JC and Karen share their insights on how to build a solid foundation for your agency, develop a growth mindset, and establish a culture of accountability. They also discuss the importance of balancing profitability with purpose and how to create a thriving team that shares your vision.

Whether you're a seasoned agency owner or just starting out, this episode is a must-listen. Join us as we learn from the Hites how to scale your digital marketing agency with stability and purpose.

In this episode of The Marketing Center of Excellence, we dive deep into quality improvement strategies for agencies, with a focus on Six Sigma and EOS. Our expert guests, Lane Houk and Lyn Askin, share their insights and experiences in implementing these frameworks in the marketing industry. You'll learn how Six Sigma's data-driven approach to quality improvement can help eliminate defects and reduce variation in agency processes, while EOS provides a comprehensive system for achieving business goals and increasing profitability. Join us for an informative discussion on how you can implement these strategies in your agency and take your performance to the next level. Don't forget to like and subscribe for more cutting-edge marketing strategies from The Marketing Center of Excellence.

About the Marketing Center of Excellence

The Marketing Center of Excellence is a community of marketers and agency owners collaborating and providing leadership, best practices, research, support, training, software, and digital technology to help community members drive performance and scale their agencies.

In this episode of The Marketing Center of Excellence Best Practices Spotlight, we sit down with Jonathan Bannister, CEO of Cornerstone Marketing Solutions and Build Your Team outsource staffing solution for agencies, and host of the Home Service Hustle podcast. Jonathan is a marketing veteran with over 20 years of experience in the industry, and has a wealth of knowledge to share with our listeners.

We delve into his unique approach to marketing and how he has built Cornerstone Marketing Solutions into a leading agency that provides a range of marketing services to businesses of all sizes. Jonathan shares his thoughts on the importance of having a solid team in place to support your marketing efforts, and explains how Build Your Team helps agencies find the right talent to grow their businesses.

We also discuss the challenges faced by agencies in today's fast-paced marketing landscape and how to stay ahead of the curve. Jonathan shares his best practices for marketing success, and gives insights into the future of the industry.

This is a must-listen episode for anyone in the marketing industry, from agency owners to marketing professionals. Tune in to gain valuable insights from a seasoned pro and learn how to take your marketing efforts to the next level. And don't forget to check out Jonathan's Home Service Hustle podcast for even more marketing and business insights.

To connect with Jonathan Bannister, please use the following links: