<description> &lt;p&gt;For October Masterclass, Lane Houk, our insightful host at the Marketing Center of Excellence, sets the stage for a forward-looking discussion on navigating the upcoming holiday season and brainstorming cutting-edge ideas for 2024. However, the spotlight of this session shines brightly on the backbone of agency success - the agency technology stack.&lt;/p&gt; &lt;p&gt;&lt;br /&gt;&lt;/p&gt; &lt;p&gt;Our host Lane delves into the intricate landscape of marketing technology, stressing the pivotal role of a well-crafted CRM and project management software in scaling an agency. With a call to align chosen solutions with the technology stack, Lane emphasizes the transformative power of integration among diverse software tools. Drawing from personal experience, Lane illustrates how their company achieved a seamless and efficient workflow through thoughtful software integration.&lt;/p&gt; &lt;p&gt;&lt;br /&gt;&lt;/p&gt; &lt;p&gt;The importance of a condensed and integrated technology stack takes center stage, as Lane shares insights on how such a foundation enables agency owners to step back from the daily grind without compromising growth. Their own experience of distance from the business serves as a testament to the effectiveness of having robust systems in place.&lt;/p&gt; &lt;p&gt;&lt;br /&gt;&lt;/p&gt; &lt;p&gt;Lane passionately advocates for a strategic approach to building the marketing technology stack, advocating for sacrifice of unnecessary features in favor of streamlined efficiency. The session concludes with an invitation for questions, paving the way for the next master class to delve deeper into this critical aspect of agency success.&lt;/p&gt; &lt;p&gt;&lt;br /&gt;&lt;/p&gt; &lt;p&gt;In essence, Lane leaves us with a profound understanding of how a well-crafted technology stack isn't just a tool; it's a catalyst for transforming an agency owner's life and steering the agency towards unparalleled success.&lt;/p&gt; &lt;p&gt;To learn more about the Marketing Center of Excellence, please visit our website at &lt;a href="https://www.youtube.com/redirect?event=video_description&amp;amp;redir_token=QUFFLUhqbVRhRTM1MmFIRVF6SzhCejdOUGJ4LXJSNWFDUXxBQ3Jtc0tsNGxITm5NdzhObG9yNnR6ZGx5dzVaY2otN1JWVnhCUllIQVVQOUtnZkczNVV6ajhfX1ZOQ0JFUW5tVEUteS1rVFBYTXlFVExsM0dmUGtwdWdfcC1yUVlpdThFVWhwdlJsTFBiX2IwYkhXZ01UZ0pIQQ&amp;amp;q=https%3A%2F%2Fthemarketingcoe.com%2F&amp;amp;v=fK_io1JoJps" target="_blank"&gt;https://themarketingcoe.com&lt;/a&gt;&lt;/p&gt; </description>

The Marketing Center of Excellence

Lane Houk

October 2023 MCOE Masterclass| Framing the Journey of Building Out the Agency Martech Stack.

NOV 13, 202344 MIN
The Marketing Center of Excellence

October 2023 MCOE Masterclass| Framing the Journey of Building Out the Agency Martech Stack.

NOV 13, 202344 MIN

Description

<p>For October Masterclass, Lane Houk, our insightful host at the Marketing Center of Excellence, sets the stage for a forward-looking discussion on navigating the upcoming holiday season and brainstorming cutting-edge ideas for 2024. However, the spotlight of this session shines brightly on the backbone of agency success - the agency technology stack.</p> <p><br /></p> <p>Our host Lane delves into the intricate landscape of marketing technology, stressing the pivotal role of a well-crafted CRM and project management software in scaling an agency. With a call to align chosen solutions with the technology stack, Lane emphasizes the transformative power of integration among diverse software tools. Drawing from personal experience, Lane illustrates how their company achieved a seamless and efficient workflow through thoughtful software integration.</p> <p><br /></p> <p>The importance of a condensed and integrated technology stack takes center stage, as Lane shares insights on how such a foundation enables agency owners to step back from the daily grind without compromising growth. Their own experience of distance from the business serves as a testament to the effectiveness of having robust systems in place.</p> <p><br /></p> <p>Lane passionately advocates for a strategic approach to building the marketing technology stack, advocating for sacrifice of unnecessary features in favor of streamlined efficiency. The session concludes with an invitation for questions, paving the way for the next master class to delve deeper into this critical aspect of agency success.</p> <p><br /></p> <p>In essence, Lane leaves us with a profound understanding of how a well-crafted technology stack isn't just a tool; it's a catalyst for transforming an agency owner's life and steering the agency towards unparalleled success.</p> <p>To learn more about the Marketing Center of Excellence, please visit our website at <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVRhRTM1MmFIRVF6SzhCejdOUGJ4LXJSNWFDUXxBQ3Jtc0tsNGxITm5NdzhObG9yNnR6ZGx5dzVaY2otN1JWVnhCUllIQVVQOUtnZkczNVV6ajhfX1ZOQ0JFUW5tVEUteS1rVFBYTXlFVExsM0dmUGtwdWdfcC1yUVlpdThFVWhwdlJsTFBiX2IwYkhXZ01UZ0pIQQ&amp;q=https%3A%2F%2Fthemarketingcoe.com%2F&amp;v=fK_io1JoJps" target="_blank">https://themarketingcoe.com</a></p>