<p>If your startup needs to speak to very different audiences — investors, corporates, consumers — this episode lays out why that skill matters more than most founders think. </p><p>How you explain your work changes depending on who’s in front of you, and that can decide whether people actually understand what you do. If you’re selling cookies, fine. If you’re building a complex solution to a complex problem, communication becomes core to the product.</p><p>In this episode, you’ll hear from Nina Mannheim, previously the co-founder and CPO of Klim. Klim started back in 2019 in Berlin, when “regenerative agriculture” was still a barely known term. The team had to figure out how to make a complicated topic land with groups who had completely different levels of context and completely different interests. Not easy — but they still managed to raise a 22M Series A in 2024.</p><p>What Klim learned applies far beyond agriculture.</p><p><br /></p><p><strong>00:00 – Why stakeholder communication matters</strong><br />00:42 – Klim’s origin and early challenges<br />02:23 – Business model and stakeholder map<br />03:41 – Why consumers still mattered<br />06:26 – Building credibility as a tiny startup<br />09:07 – Which stakeholder group was hardest<br />12:20 – Early communication mistakes with farmers<br />23:45 – Tailoring communication for investors</p><p><br /></p><p><br /></p><p>Links</p><p>Connect with Steve Molino:</p><p><a href="https://www.linkedin.com/in/ninamannheimer/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/ninamannheimer/</a></p><p><br /></p><p>Check out Klim</p><p><a href="https://www.klim.eco/" target="_blank" rel="ugc noopener noreferrer">https://www.klim.eco/</a></p><p><br /></p><p>Connect with the host:</p><p><a href="https://www.linkedin.com/in/schmidt-marina/" rel="ugc noopener noreferrer" target="_blank">⁠⁠https://www.linkedin.com/in/schmidt-marina/⁠⁠</a></p><p>[email protected]</p><p><br /></p>