<p>In this episode, I chat with <a href="https://www.instagram.com/tahlia.kennedy/" rel="noopener noreferrer" target="_blank"><strong>Tahlia Kennedy</strong></a>, Social Media and Marketing lead at <a href="https://www.instagram.com/kinso.app/" rel="noopener noreferrer" target="_blank">Kinso App.</a></p><br><p>Tahlia shares what it's really like to grow a startup brand from the inside, and we get into the honest behind the scenes of building something on social media when there's no big budget, no rulebook, and a lot riding on getting it right.</p><br><p>We also explore the balance between building your personal brand and the brand you work for, and what this new generation of marketers is doing differently.</p><br><p>In this episode we cover:</p><ul><li>Growing a startup on social media from the ground up</li><li>What the behind the scenes of startup marketing actually looks like</li><li>Personal brand vs brand marketing and how to manage both</li><li>What most startups get wrong when they first hit social</li><li>Building a real community, not just a following</li><li>Advice for anyone wanting to break into startup marketing</li></ul><p><br></p><p>A fresh and honest conversation with someone redefining what modern marketing looks like.</p><br><p>Follow Tahlia</p><p><a href="https://www.instagram.com/tahlia.kennedy/" rel="noopener noreferrer" target="_blank"><strong>INSTAGRAM</strong></a></p><br><p><br></p><p>—</p><br><p><br></p><p><strong><em>1% Good Club</em> Book!!</strong></p><p><a href="https://www.thegoodhumanfactory.com/products/1-good-club-book" rel="noopener noreferrer" target="_blank">The Good Human Factory</a></p><p><a href="https://amzn.to/46ve1i2" rel="noopener noreferrer" target="_blank">Amazon</a></p><p><a href="https://booktopia.kh4ffx.net/e1xrkr" rel="noopener noreferrer" target="_blank">Booktopia</a></p><br><p><strong>Cooper's Socials</strong></p><p><a href="https://www.instagram.com/cooperchapman/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p><a href="https://open.acast.com/networks/6361d2544a7b800011353297/shows/6225fae2118c5487cf94dff4/episodes/689af1db2dbca7f669c56597#" rel="noopener noreferrer" target="_blank">TikTok</a></p><p><a href="https://www.linkedin.com/in/cooper-chapman-08a278151/" rel="noopener noreferrer" target="_blank">Linked In</a></p><br><p><strong>The Good Human Factory Links</strong></p><p><a href="https://www.instagram.com/thegoodhumanfactory/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p><a href="https://www.thegoodhumanfactory.com/#" rel="noopener noreferrer" target="_blank">Website</a></p><p><a href="https://form.typeform.com/to/DSPSnvEH" rel="noopener noreferrer" target="_blank">Workshop Enquiry</a></p><p>THE GOOD HUMAN FACTORY™️ 2020</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>