The Korean Beauty Show Podcast
The Korean Beauty Show Podcast

The Korean Beauty Show Podcast

Lauren Lee

Overview
Episodes

Details

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Recent Episodes

Is Korean Beauty Natural?
OCT 17, 2024
Is Korean Beauty Natural?

We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. 

Access Full Show Notes for this Episode: Here

 

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EPISODE SUMMARY 

  • Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea 
  • How brands and products become certified as “natural” and/or “organic” in Korea 
  • Why the Korean beauty industry isn’t happy with the current regime 
  • Proposed changes in 2024 and future of the natural / organic industry 
  • Is Natural Beauty better?
  • Issues with the natural beauty category 

See omnystudio.com/listener for privacy information.

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29 MIN
Microneedling in a Bottle - Scam?
OCT 9, 2024
Microneedling in a Bottle - Scam?

On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations. 


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K-Beauty News: Microneedling in a Bottle - Scam? 

Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food & Drug Safety ("MFDS"). 

Tune in for the full discussion. 

Question of the Week:  Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops? 

Product discussed: Jung Sae Mool Essential Mool Cream 

New Product Releases 

Tune in for the discussion on why we’re focusing on refills 

Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations

 

Products mentioned: 

 

    1. Essence / Toner: Dewy Glaze Toner  
    2. Serums: 
        1. Oil: Equlib Le Noir Face Oil
        2. Moisturiser: 
            1. Occlusive:
              1. Avene Cicalfate

            See omnystudio.com/listener for privacy information.

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            28 MIN
            How I Built My K-Beauty Businesses
            OCT 3, 2024
            How I Built My K-Beauty Businesses

            On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets.  Plus, what’s next for the Korean beauty industry? 


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            EPISODE SUMMARY

              • From Law to K-Beauty: An Unexpected Path
              • Building a K-Beauty Empire
            • K-Beauty Fan Following
            • The Trends 
            • Competition in the market 
            • Looking ahead
            • Wrap up 

            Watch the Episode: On YouTube 

            See omnystudio.com/listener for privacy information.

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            35 MIN
            Dodgy K-Beauty Marketing Tactics
            AUG 28, 2024
            Dodgy K-Beauty Marketing Tactics

            In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant. 

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            EPISODE SUMMARY

            1. Glass Skin Ads 
            2. Brands Covertly Infiltrating Online Communities to Advertise Products 
            3. Deceptive and Unfair Marketing Claims 
            4. Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations 

            Access Full Show Notes for this Episode here

            See omnystudio.com/listener for privacy information.

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            25 MIN
            The Business of K-Beauty
            AUG 14, 2024
            The Business of K-Beauty

            On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko. 


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            Access Full Show Notes for this Episode here

            K-Beauty News Headlines

            • Shinsegae Acquires AMUSE 
              • What this means for the Shingsegae portfolio 
              • How this acquisition is different from past brand acquisitions 
              • What this tells us about global expansion plans among Korea’s top conglomerates 
            • Update on What’s Going On at STYLE STORY and Jelly Ko 

            Recommendation of the Week:  ZEROID Derma Shield Cream MD 50g SPF50+ PA++++

            See omnystudio.com/listener for privacy information.

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            26 MIN