<description>&lt;p&gt;In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising &amp;amp; selling sunscreens in countries where the products aren't legally compliant. &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Access Full Show Notes&lt;/strong&gt;: &lt;a href="https://stylestory.com.au/blogs/podcast/dodgy-k-beauty-marketing-tactics"&gt;Here&lt;/a&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;CONNECT WITH ME&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li aria-level="1"&gt;&lt;a href="https://stylestory.com.au/pages/k-beauty-consultancy"&gt;Book a Consultation&lt;/a&gt;&lt;/li&gt; &lt;li aria-level="1"&gt;&lt;a href="http://www.instagram.com/lauren.kbeauty"&gt;My Instagram&lt;/a&gt;&lt;/li&gt; &lt;li aria-level="1"&gt;&lt;a href="http://www.stylestory.com.au/"&gt;Shop Kbeauty&lt;/a&gt;&lt;/li&gt; &lt;li aria-level="1"&gt;&lt;a href="http://www.jellyko.com.au/"&gt;Shop Jelly Ko &lt;/a&gt;&lt;/li&gt; &lt;li aria-level="1"&gt;&lt;a href="https://www.tiktok.com/@stylestory_kbeauty"&gt;Follow us on TikTok &lt;/a&gt;&lt;/li&gt; &lt;li aria-level="1"&gt;&lt;a href="https://stylestory.com.au/pages/free-gift-signup"&gt;Stay up to date with the latest K-Beauty&lt;/a&gt;&lt;/li&gt; &lt;li aria-level="1"&gt;&lt;a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/"&gt;Find Your Perfect K-Beauty Product Quiz&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;EPISODE SUMMARY &lt;/strong&gt;&lt;/p&gt; &lt;ol&gt; &lt;li&gt;Glass Skin Ads &lt;/li&gt; &lt;li&gt;Brands Covertly Infiltrating Online Communities to Advertise Products &lt;/li&gt; &lt;li&gt;Deceptive and Unfair Marketing Claims &lt;/li&gt; &lt;li&gt;Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations &lt;/li&gt; &lt;/ol&gt; &lt;p&gt;&lt;strong&gt;Access Full Show Notes for this Episode &lt;a href="https://stylestory.com.au/blogs/podcast/dodgy-k-beauty-marketing-tactics"&gt;here&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

The Korean Beauty Show Podcast

Lauren Lee

Dodgy K-Beauty Marketing Tactics

AUG 28, 202425 MIN
The Korean Beauty Show Podcast

Dodgy K-Beauty Marketing Tactics

AUG 28, 202425 MIN

Description

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant. 

Access Full Show Notes: Here 

CONNECT WITH ME

EPISODE SUMMARY

  1. Glass Skin Ads 
  2. Brands Covertly Infiltrating Online Communities to Advertise Products 
  3. Deceptive and Unfair Marketing Claims 
  4. Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations 

Access Full Show Notes for this Episode here

See omnystudio.com/listener for privacy information.