<p>How have press trips changed in recent years, and how can they be improved? PRWeek’s latest podcast takes a look.</p><p>The latest episode of Beyond the Noise features Grace Parker, senior partner at Finn Partners, and Heather Delaney, MD and founder of tech comms specialist Gallium Ventures.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week’s podcast looks at whether press trips have increased or declined in importance in recent years, and how they have changed.</p><p>Talking to PRWeek UK editor John Harrington, the guests discuss whether it is more difficult now to get journalists to attend press trips.</p><p>The issue of expectations around coverage is examined, and the duo discuss how, if at all, journalists and influencers should attend the same trips.</p><p>Delaney and Parker also reveal their own press trip ‘horror stories’ and offer top tips for getting them right.</p><p><em>Do you have any press release horror stories or unusual moments that you would like to share with PRWeek? Comments can be published anonymously. Email </em><a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank"><em>[email protected]</em></a><em>.</em></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>