<p>Christmas campaigns are under the spotlight in PRWeek’s latest Beyond the Noise podcast.&nbsp;</p><p>Our guests are Greg Double, creative director at Burson, and Lora Martyr, executive creative director at Taylor Herring and St Marks Studios.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Speaking to PRWeek’s UK editor, John Harrington and deputy editor, Siobhan Holt, the guests discuss this year’s biggest Christmas campaigns, such as John Lewis, Aldi and Sainsbury’s.&nbsp;</p><p>The duo chat about which festive campaigns stood out to them and why; and which campaign, in their opinion, didn’t work as well.&nbsp;</p><p>In the episode, the pair analyse the earned media opportunities for this year’s festive films, and chat about influencers.&nbsp;</p><p>The two creatives also argue that the incoming restrictions on TV and online promotion of food and drinks high in fat, sugar and salt (HFSS) present an <a href="https://www.prweek.co.uk/article/1939423/hfss-crackdown-opportunity-pr-says-burson-creative" rel="noopener noreferrer" target="_blank">opportunity for the PR and comms industry</a>.&nbsp;</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>