In the 6th episode of the Building Successful Coaching Cultures series, host Rosie Nice, is joined by Professor Jonathan Passmore to explore what it really takes to embed a coaching culture within organisations. Drawing on decades of research and practice, Jonathan unpacks how a coaching culture goes beyond individual interventions, becoming a default way of thinking, leading, and interacting. He highlights the value of aligning leadership intent with everyday behaviours, and the importance of extending coaching principles across all levels of an organisation—not just within formal leadership roles. The conversation also tackles one of the field's biggest challenges: measuring impact. Jonathan discusses the current gaps in empirical evidence and offers practical suggestions for capturing meaningful metrics, alongside case study insights that demonstrate the tangible benefits of coaching cultures. The discussion reflects on the evolution of coaching, from a niche leadership tool to a broader organisational capability, encompassing internal, external, and increasingly AI-enabled approaches. Looking ahead, Rosie and Jonathan explore the growing role of technology in democratizing access to coaching, while also addressing ethical considerations and the unique value of human connection. Jonathan shares his latest research into the differences between human and AI coaching, raising important questions about what makes coaching truly effective. The episode offers both strategic insight and practical guidance for organisations seeking to foster more collaborative, empowered, and high-performing cultures. You Will Learn: · A coaching culture is not just about coaching programmes—it's about embedding coaching behaviours as a core organisational norm at every level. · Measuring impact remains complex, but combining qualitative insights, case studies, and targeted metrics can help demonstrate value. · AI is expanding access to coaching, but human coaches bring unique relational and embodied qualities that remain essential. "For me, coaching culture is not the poster on the wall or what the annual report or the chief executive says that it is. It's the actual behaviours that employees each and every day display…It embodies all of this with all of the stakeholders across the wider system in a way that is about growing development and a win-win based culture for us collectively as well as for customers." Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content. For the episode resources and guest bio, please visit: https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-research-AI-organizational **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.