SHIRT SHOW

EPISODE FRICKIN 300 BABY! Stoked to ring in this momentous occasion with Dave Swart from New Buffalo. A legendary shop, a legendary dude, you're gonna love this one. Topics of discussion include: Going from IT to learning production, how company culture changes, the print truck, live events, opening a shop in Honduras, printing for major brands like Disney and Nike, getting acquired by Gildan, screen printing variables, getting the New Buffalo band back together, Ted Lassoing life, goals for 2026, insurance claims, and bike rides.

What started as a speed to lead solution for his father’s embroidery business, is now a fully fledged ai agent solution. RD and his company Questom may be relatively new to our industry, but we’ve got a feeling they’re about to become a household name for a lot of shops out there. Topics of discussion include: Starting in the tech industry, common correspondence pitfalls, the rapid advancement of ai agent capabilities, co-founder tinder, trade shows, different uses of the agents, the onboarding process, a walkthrough demo of the custom ai agents, best practices, and rookie mistakes.

Marshall Atkinson is an industry veteran. He needs no introduction. We’ve been talking about having him on for a while now, and today we stopped talking about it and started - well, talking. We dove into his journey that led him to becoming the industry vet we all know today, and the important pillars he drives home with the shops he consults. Topics of discussion include: Falling into printing at architecture school, bridging the gap between the art dept and production, becoming a consultant, common shop shortcomings, recording data and learning from your data, sales, how the industry is shifting, customer expectations, and Marshall’s new (and free) book ‘2026 Thinking’.

Back again for our regular checkup with the print doc, Tony Palmer is here. Our talk was loosely structured around shop essentials, but just as we'd hoped, WE GOT INTO THE WEEDS. Topics of discussion include: Being in control of your attitude, ‘Let Them’ theory, customer service agents, must have tools, types of screens, how squeegee colors lie, proper data collecting techniques across the screen room, accents, how the industry has moved away from mass production, and 80’s sci-fi.

Learning Adam & Kato Machin's print journey was a breath of fresh air, because it is truly unique. Prepare to find out how a wardrobe stylist and a tattoo artist joined forces in Brooklyn, fell into printing in upstate New York, and operate Thunder House Prints in Reno, NV. Spoiler alert- It's a bumpy ride. Topics of discussion include: Back injuries, impulsive decisions, learning on the fly, asking questions and being coachable, proofing your shop for hardship, becoming your own moving company, near death experiences, live printing, ghost tours, and turkey necks.