<p>Approximately one in four consumers uses an ad blocker. But do they stop to consider whether that is actually a good thing for them? In this episode, we briefly touch on the technical aspects of ad blockers before having a larger discussion around the ethical and economic considerations of ad blocking technology.</p> <h2>Show Notes</h2> <ul> <li><a href="https://pnc.st/s/kopec-explains-software/faffaffb63e34c2c/how-does-the-web-work-" rel="nofollow">Episode 6: How Does the Web Work?</a></li> <li><a href="https://pnc.st/s/kopec-explains-software/340d30b0/what-are-cookies-" rel="nofollow">Episode 82: What Are Cookies?</a></li> <li><a href="https://pubsonline.informs.org/doi/abs/10.1287/mnsc.2021.4106" rel="nofollow">Ad Blocking</a> - academic article mentioned in episode</li> </ul> <p>Follow us on X <a href="https://twitter.com/kopecexplains" rel="nofollow">@KopecExplains</a>.</p> <p>Theme “Place on Fire” Copyright 2019 <a href="www.creo-music.com" rel="nofollow">Creo</a>, <a href="https://creativecommons.org/licenses/by/4.0/" rel="nofollow">CC BY 4.0</a></p> <p>Find out more at http://kopec.live</p><p><a href="https://pnc.st/s/kopec-explains-software/bb1985a0/ad-blockers/transcript">Read transcript</a></p><hr>