Lori Williams Senior Services
Picture this: a sweet lady, one of my dear clients, called me in a complete tizzy last week. Her phone and email were overwhelmed with messages from senior living communities she had no interest in. Rightfully, she was frustrated and initially thought I had inadvertently shared her contact information with these communities. Fortunately, after clarifying, we discovered the true culprit: a classic case of accidental online misdirection.
My client had been researching a senior living option—a community I'd intentionally excluded from my recommended list because it wasn't suitable for her loved one's needs. When she Googled this community, she ended up on a national senior referral website instead. These platforms cleverly advertise above the intended search result using paid ads and search engine optimization, resulting in confusion and unwanted solicitation.
This experience isn't unique to her. Many of us have encountered similar frustrations while searching for hotels, products, or services online. Big companies pay for prominent website placement, making it easy to click on a seemingly relevant site that ultimately leads somewhere else entirely.
So, how can we avoid these frustrating mishaps in the future, especially when dealing with something as important as senior living? Here are four tips to help you "click with caution":
Remember, the online world is a fantastic resource, but it's vital to navigate it carefully. When feeling overwhelmed or unsure, seek guidance from someone you trust. And if you're in the Dallas-Fort Worth area, my team and I are here to help you through this process with confidence and peace of mind.
Get my new book, 'Surrounded by Love: One's Family Journey Through Stroke Recovery': https://loriwilliams-seniorservices.com/book
To suggest a topic, be a guest or support the podcast, please email [email protected]
For more senior resources and to sign up for the newsletter, please visit:
https://www.facebook.com/LoriWilliamsSeniorServices/
https://www.instagram.com/theloriwilliams/
https://www.linkedin.com/in/theloriwilliams/
https://loriwilliams-seniorservices.com/aging-in-style-podcast/