Marketing Today - 092

MAR 18, 2010-1 MIN
Marketing Today - Monash University Australia

Marketing Today - 092

MAR 18, 2010-1 MIN

Description

<a href="http://www-personal.buseco.monash.edu.au/~wagstaff/podcasts/m_t_092.mp3">Marketing Today, Episode 92</a>, from Monash University, Melbourne Australia. Featuring:<br /><ul><li>Wags and Col "on the couch", discussing the following topics:</li><ul><li>Airlines - does "<a href="http://www.businessspectator.com.au/bs.nsf/Article/Airlines-sex-Virgin-Richard-Branson-Flight-Attenda-pd20100304-386AF?OpenDocument">sex sell</a>"?</li><li>The porn industry <a href="http://www.theage.com.au/digital-life/hometech/porn-studios-lead-the-stampede-into-3d-tv-20100111-m19e.html">innovating again</a> with 3D TV;</li><li>Listener feedback from Adam, Peter and Greg;</li><li>Old Spice - the <a href="http://www.youtube.com/watch?v=hEOjSQ3v_Rk">old</a> and the <a href="http://www.youtube.com/watch?v=owGykVbfgUE">new</a>;</li><li>Kimberley Clark, <a href="http://www.guardian.co.uk/world/richard-adams-blog/2010/mar/16/tampon-vagina-kotex-advertising">Kotex</a> and the "<a href="http://www.nytimes.com/2010/03/16/business/media/16adco.html">V-word</a>";</li><li>The Hawthorn Football Club taking a <a href="http://www.theage.com.au/afl/afl-news/political-football-hawks-put-the-boot-into-myki-20100311-q1po.html">swipe at Myki</a>;</li><li>Myki, Metlink and <a href="http://www.theage.com.au/national/ticket-inspectors-rated-as-less-than-fare-20100312-q48h.html">segmenting the fare-evader market</a>.</li></ul><li>Song of the week: Adrina Thorpe, "Everything Changes", from <a href="http://www.musicalley.com/">http://www.musicalley.com/</a> </li></ul>Our voice feedback number is +61 3 9903 1199 - call us!