Successful Hairstylists: Your Guide to Getting More Salon Clients

Overview

Episodes

Details

Where hairstylists can learn how to attract LUXURY CLIENTS consistently and authentically AND in just 30 minutes / day! The Successful Hairstylists podcast is created by Ren Lopa and Jaime Lopa to get more clients and build the business of their dreams! Whether you’re an independent hair stylist aiming for that quarter million mark, a hair stylist tired of living paycheck to paycheck OR somewhere in between - this is for you! For more tips like this and free weekly salon marketing classes - join us in our VIP Group! https://www.facebook.com/groups/successfulhairstylists

Recent Episodes

JUL 8, 2025

[189] 👀Quick and Dirty Sales Funnel Audit for Hairstylists: WHAT to Focus on in the next 6 Months

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9 MIN

JUL 1, 2025

[188] ✨The Last 10 Minutes Can Make or Break the Whole Experience!

LISTEN NEXT: https://podcasts.apple.com/us/podcast/155-29-step-checklist-to-create-a-five-star-experience/id1525091177?i=1000671414695

Buy my book! Successful Hairstylists $0.00 on Kindle https://a.co/d/eoZabVH

4 MIN

JUN 17, 2025

[187] 🌈 Messy Girl Focus Hack: What Finally Worked for Me (Without the Burnout)

Other courses you might like:

[$17] Stylist Scripts: Hairstylists Guide to Stop Talking to People who Can't Afford You, Handle Tricky Situations, Enforce Boundaries and Build a High-end, Loyal Clientele

[$17] Slow Season Fix: How hairstylists can shorten slow seasons and stop them from happening in the first place

[$27] Modern Consultation for a Color-Crazed Clientele

00:00 My Weird Formula for Focus and Consistency

02:14 My $5,000/month Plateau

03:04 Psychological Principle: The Overconfidence Effect

04:24 Example of Overconfidence Effect

06:06 Get CLARITY Around the Activities that Actually Grow your Business

07:19 We ACCEPT that it’s Boring and Mundane (and do it Anyways)

07:40 Affirmations

08:51 We PRIORITIZE the PRIORITIES

12:53 Remember your Why

13:17 Alex Hormozi Quotes

15 MIN

JUN 10, 2025

[186] Common Phrases Losing you Money!! Psychology and Sales for Hairstylists

Listen next: https://youtu.be/QhxHkTWEfJE

Grab my BRAND NEW Copywriting course so you can know how to talk to new and and loyal clients 😍 https://wolfandrabbit.samcart.com/products/tweak-your-verbiage-attract-clients-who-can-afford-you

00:00 Common phrases that are losing you money behind thechair

00:51 PHRASE 1 that is losing you money behind the chair

01:23 Fear/discomfort around rebooking

01:53 PHRASE 2 that is losing you money behind the chair

02:03 Fear/discomfort around silence

02:24 PHRASE 3 that is losing you money behind the chair

02:28 Fear/discomfort around someone thinking we’re beinggreedy

03:02 Instead of selling we sell ourselves short

03:27 Hair stylists are servant hearts who live to helpothers feel beautiful

03:49 Psychology behind why we default to these phrases

05:21 Independent stylists previous salon experiences mayhave turned us off to making offers and focusing on sales

07:46 The number one rule of sales: love what you sell somuch that you feel like people are genuinely missing out without your serviceor product

09:03 Many hair stylists aren’t even using the products theysell at home

10:31 Our clients mirror our energy and enthusiasm

11:36 We assume people buy things for the same reasons as wedo

12:53 The majority of consumers are not practical withhaircare products and services

14:41 We mind our clients wallet for them and decide whatthey “should” spend

17:03 The truth about giving people options – it’s kind andit’s what they’re paying for

18 MIN

MAY 26, 2025

[185] 🧲How to Attract the RIGHT Clients - in ANY Economic Climate

Listen next: The 2 Minute Skin Undertone Method https://open.spotify.com/episode/0BHgups97F9ku4ac5ZRJbS?si=2dd780ac058245c3

00:00 How to attract the RIGHT client?!

00:13 The “RIGHT” client alignment

00:38 The “WRONG” client cycle

00:40 Discount chasers, one-timers and asking for servicesyou hate

01:26 DISCLAIMER: At times, the wrong client is right for us

02:25 3 Questions to answer if you’re unsure who your “RIGHT”client is

03:48 My “RIGHT” clients – Shelly and Sheila

06:23 3 Questions to answer to understand who YOU are (and becomethe RIGHT fit for your RIGHT client)

06:39 Six feet, six pack and making six-figures

08:58 How to get your “RIGHT” clients attention

12:27 Give yourself permission to repel some clients

If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠

13 MIN