The Scalable Freedom Show

Playing it safe is out. This year, I’m challenging the old 'nice girl' persona and making space for honest, unapologetic thought leadership. Today, we kick off 2026 by talking about why being bold and clear is the only way to cut through the noise, especially as AI floods our feeds with more content than ever. It is time to stop people-pleasing and start saying what you really mean.In this episode, I share why softening your opinions and diluting your message just to keep everyone happy is a thing of the past. I talk about the power of showing up as your true self, even if it means not everyone agrees. When you speak with authenticity and conviction, you attract the right people who genuinely connect with your message.I also dive into what it really takes to stand out now. It is not just about sharing facts, but about offering your unique take and having the courage to say what others will not. I share a few questions to help you find your voice and encourage you to step into stronger thought leadership this year. If you’re ready to stop blending in and start leading with your real voice, this episode will give you the spark you need to make 2026 your boldest year yet.LINKSConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model (http://ellieswift.com/model)  Apply for the Scalable Freedom Mastermind here (https://ellieswift.com/scalablefreedommastermindsecret/)FREE Private Podcast “Inside a 7-Figure Mastermind Business” here (https://ellieswift.com/inside-a-7-figure-mastermind-business/?utm_source=podcast-shine-online&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=tmm-2025)Website:         https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:     @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/ (https://www.facebook.com/groups/shineonsocialellieswift/)

2026 is here, and we’re not just making resolutions. We’re making moves. In this episode, I share the three big priorities guiding our business this year and why we’re focusing on execution with real energy and intention. If you want a behind-the-scenes look at what’s shaping our strategy, you’re in the right place.First, we’re leveling up our content game. After years of playing it safe and being mostly reactive, this is the year for high-quality, attention-grabbing content that balances polish with real, relatable moments. I’m also bringing in extra help to make sure we don’t just keep up, but truly stand out.We’re also making evergreen funnels effortless and putting a spotlight on in-person magic. That means refining every step of the client journey so it’s easy to buy from us, and creating more opportunities for genuine connection through live events. If you’re thinking about where to focus your own energy in 2026, this episode will give you plenty of inspiration and a peek at what’s ahead for us.LINKSConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model (http://ellieswift.com/model)  Apply for the Scalable Freedom Mastermind here (https://ellieswift.com/scalablefreedommastermindsecret/)FREE Private Podcast “Inside a 7-Figure Mastermind Business” here (https://ellieswift.com/inside-a-7-figure-mastermind-business/?utm_source=podcast-shine-online&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=tmm-2025)Website:         https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:     @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/ (https://www.facebook.com/groups/shineonsocialellieswift/)

As the year winds down, I’ve been reflecting on what I want next year to truly feel like. I’ve landed on one word that will shape everything I do in 2026. After a whirlwind 2025, where staying connected to my intentions was a challenge, I’m entering the new year with a clear and purposeful vision.In this episode, I share why I’m focusing on making the most of what I already have, both in life and business. It’s not about adding more or pushing harder, but about using my existing resources, relationships and ideas in a way that multiplies their impact and creates more space for growth.I talk about how I’m shifting from constant hustle to building on a strong foundation, refining our systems and protecting my creative energy. I also share what this looks like day to day, from repurposing content to bringing in more support, all with the goal of making what we have work harder for us. If you’re craving a more intentional and spacious year ahead, this episode is for you.LINKSConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model (http://ellieswift.com/model)  Apply for the Scalable Freedom Mastermind here (https://ellieswift.com/scalablefreedommastermindsecret/)FREE Private Podcast “Inside a 7-Figure Mastermind Business” here (https://ellieswift.com/inside-a-7-figure-mastermind-business/?utm_source=podcast-shine-online&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=tmm-2025)Website:         https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:     @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/ (https://www.facebook.com/groups/shineonsocialellieswift/)

Everywhere you look, people are talking about strategic planning and prepping for the new year. My approach this Christmas is the complete opposite. In this episode, I share why shutting down my business for two full weeks and stepping away from emails, Slack, and content creation is the smartest move I make for both my business and my sanity. After ten years in business, I know these breaks are absolutely essential.I talk about the power of embracing white space and why doing less is sometimes exactly what we need. Between Christmas and New Year, I focus on real downtime. No planning, no batching, just intentional rest and letting my mind wander. I share how this space away from work is when my best ideas surface, inspired by Liz Gilbert’s thoughts on creativity and the magic that comes when we unplug.I hope this episode encourages you to find what truly replenishes you and reminds you that sometimes, stepping back is the wisest thing you can do for your business and your creativity.LINKSConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model (http://ellieswift.com/model)  Apply for the Scalable Freedom Mastermind here (https://ellieswift.com/scalablefreedommastermindsecret/)FREE Private Podcast “Inside a 7-Figure Mastermind Business” here (https://ellieswift.com/inside-a-7-figure-mastermind-business/?utm_source=podcast-shine-online&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=tmm-2025)Website:         https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:     @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/ (https://www.facebook.com/groups/shineonsocialellieswift/)

As the year wraps up, I’m pulling back the curtain on what’s really been going on behind the scenes in my life and business. On the outside, life might look like a highlight reel. My daughter Sunny is thriving, my marriage with Che is stronger than ever and our home feels like a sanctuary. But beneath the surface, this year has tested me in ways I never saw coming, and I want to share the real, messy middle with you.In this episode, I open up about the duality of motherhood and ambition, and how navigating ADHD, sleepless nights and shifting identity made every win feel a little harder earnt. I talk about what it took to let go of the pressure to do it all and how narrowing my focus to what mattered most, my family and keeping the business steady, helped me show up where I was truly needed. I also share how honest conversations with my inner circle have been a lifeline, and why embracing self-awareness became my anchor through the chaos.If you’ve found yourself in the thick of it this year, you’re not alone. I hope this episode gives you permission to lower the bar when needed, be real about your struggles and find peace in the season you’re in. Here’s to meeting the waves of life and business with grit and grace, heading into 2026 with a little more perspective and a lot more heart.LINKSConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model (http://ellieswift.com/model)  Apply for the Scalable Freedom Mastermind here (https://ellieswift.com/scalablefreedommastermindsecret/)FREE Private Podcast “Inside a 7-Figure Mastermind Business” here (https://ellieswift.com/inside-a-7-figure-mastermind-business/?utm_source=podcast-shine-online&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=tmm-2025)Website:         https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:     @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/ (https://www.facebook.com/groups/shineonsocialellieswift/)