I first shared this episode back in 2022, which was just after GDP fell in the first two quarters of the year post covid. Now, we've just had JP Morgan share that the chances of a recession have increased to 60% in the wake of Trump's tariffs.

This is likely to bring about a lot of fear inducing content about what this all means for your business. So, I'm here to remind you, 2025 gets to be a great year for you in business, even if there is some economic turbulence. 

This episode is just as relevant now as it was when it was first released so, even if this is your second time listening, I know there will be so many great takeaways for you today.

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I wanted to speak about what I’m seeing and what I believe to be the best approach to take in navigating an impending recession. 

In this episode, I’m sharing a series of recommendations and considerations to help you look at your business from every angle and solidify what it is you do, why you do it and also speak to the fear that can surround financial uncertainty.

I share some questions to ask yourself about your ideal client, becoming crystal clear on your messaging and looking at why your product or service is essential to them. I also discuss how thought leadership becomes so important right now, as your clients will be seeking safety and security and looking to you for clarity on what to do during this time. 

Get your pen and paper out for this one as I’m sure you’ll want to take some notes and start mapping out a plan or strategy to drive your business forward. I truly believe that your business can continue to thrive, even during times of financial uncertainty.

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