I interviewed online business veteran Kate Jefferies, a true expert with two decades of experience in digital entrepreneurship. We dove deep into the strategies behind creating profitable, sustainable businesses - focusing specifically on the dynamic relationship between low ticket offers and high ticket masterminds.00:00 Introducing Kate Jefferies, and juggling parenthood and business05:05 Balancing client interactions and personalised support07:16 Importance of consistent revenue10:55 Using low ticket offers for leads14:25 Building authority for low ticket offers19:05 Changing ad strategies over time21:53 Ready-to-go customer strategy24:07 Discussing high-ticket sales strategies27:14 Using tech to identify buyers31:20 Choosing and sticking with one strategy33:07 The challenges of low ticket offersIf you’ve ever wondered how to design offers that not only attract buyers but also guide them naturally toward your most premium programs, this episode is packed with practical advice. Kate pulls back the curtain on her journey to launching a high ticket mastermind, shares what it takes to engineer effective low ticket funnels, and discusses how refining your offers can set the foundation for long-term business success.LINKS:FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026Connect with Ellie on Instagram: https://instagram.com/elliehswiftSubscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletterWatch on Youtube: https://www.youtube.com/@elliehswiftKeen to work together?Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom