I’ve got a super practical episode for you today, talking all things marketing tactics and what I’m seeing work for my clients right now. If you’re ready to generate more dream clients in less time, make sure you take notes so you can implement these 4 strategies in your business right away.

9-Word Email

One standout strategy is the 9-word email, a brainchild of Dean Jackson from the real estate world. This is a great tactic to re-engage any warm leads you might have with a quick question that speaks to their problem. You send a really brief email, only one sentence long that might look something like this:

Subject: Sarah, quick question for you 

Email: Are you still interested in finding new ways to boost engagement?

A client of mine recently used this strategy and from the three people who replied, two of those leads converted into 1:1 clients. Try it out this week and see what happens!

Video Sales Letter

The next strategy that I see really working is the video sales letter. Imagine putting together a short, snappy five to seven-minute video that’s essentially your sales pitch on camera. It's perfect for offering a more personal touch while walking potential clients through who you are and what you can do for them. I had a client try it out, and she literally doubled her sales calls. If you’re stressing over the script, I’ve got you covered—just DM me the word "video" on Instagram, and I'll hook you up with a script I created.

Messaging that Hits Home

I see a lot of people attracting clients who aren’t quite their vibe. The solution here is to focus on the quality problems that your ideal clients experience. For example, if you're a business coach, aim for those motivated to grow and thrive rather than those just coasting along.

This approach has helped me attract the most amazing women who are ready to tackle big challenges. So, focus your messaging on targeting the problems that matter to the clients you dream of working with.

Quickie Lead Magnets

The quickie lead magnet is all about using tools you already have and turning them into quick wins for your audience. Maybe it's something you're using with a client right now or perhaps something you use all the time in your own business. A quickie lead magnet is easy to create because you already have it on hand and you just need to pop your logo on it. 

I’d love to hear how you go in implementing some or even all of these strategies into your marketing. Sometimes a simple tweak can lead to incredible results.

LINKS

DM me the word "Video" on Instagram to receive my FREE Video Sales Letter script

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Connect with Ellie: 

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