<p>The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese sits down with Ned Dwyer, CEO and co-founder of Great Question, to talk about the balance between access and rigor in UX research. They discuss the need for democratization charters, how AI is reshaping research roles, and why enabling good research at scale is as much a cultural challenge as it is a technical one.</p><p><strong>Connect with Ned Dwyer: </strong><a href="https://www.linkedin.com/in/neddwyer/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p><ul><li><a href="https://greatquestion.co/" target="_blank" rel="ugc noopener noreferrer">Learn more about Great Question</a></li><li><a href="https://greatquestion.co/blog" target="_blank" rel="ugc noopener noreferrer">Subscribe to Great Question’s Newsletter</a></li></ul><p><strong>Learn about UX:</strong> <a href="https://www.nngroup.com/learning/?utm_source=podcast&utm_medium=social&utm_campaign=ep55" target="_blank" rel="noopener noreferer">nngroup.com/learning</a></p><p><strong>Related NN/g Courses &amp; Articles:</strong></p><ul><li><a href="https://www.nngroup.com/courses/researchops/?utm_source=podcast&utm_medium=social&utm_campaign=ep55" target="_blank" rel="noopener noreferer">ResearchOps: Scaling User Research</a> (UX Certification course)</li><li><a href="https://www.nngroup.com/articles/democratize-user-research/?utm_source=podcast&utm_medium=social&utm_campaign=ep55" target="_blank" rel="noopener noreferer">Democratize Research in 5 Steps</a> (free article)</li><li><a href="https://www.nngroup.com/articles/democratize-user-research/?utm_source=podcast&utm_medium=social&utm_campaign=ep55" target="_blank" rel="noopener noreferer">Democratization of UX</a> (13-min video)</li></ul>

NN/G UX Podcast

Nielsen Norman Group

55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)

DEC 1, 202537 MIN
NN/G UX Podcast

55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)

DEC 1, 202537 MIN

Description

<p>The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese sits down with Ned Dwyer, CEO and co-founder of Great Question, to talk about the balance between access and rigor in UX research. They discuss the need for democratization charters, how AI is reshaping research roles, and why enabling good research at scale is as much a cultural challenge as it is a technical one.</p><p><strong>Connect with Ned Dwyer: </strong><a href="https://www.linkedin.com/in/neddwyer/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p><ul><li><a href="https://greatquestion.co/" target="_blank" rel="ugc noopener noreferrer">Learn more about Great Question</a></li><li><a href="https://greatquestion.co/blog" target="_blank" rel="ugc noopener noreferrer">Subscribe to Great Question’s Newsletter</a></li></ul><p><strong>Learn about UX:</strong> <a href="https://www.nngroup.com/learning/?utm_source=podcast&utm_medium=social&utm_campaign=ep55" target="_blank" rel="noopener noreferer">nngroup.com/learning</a></p><p><strong>Related NN/g Courses &amp; Articles:</strong></p><ul><li><a href="https://www.nngroup.com/courses/researchops/?utm_source=podcast&utm_medium=social&utm_campaign=ep55" target="_blank" rel="noopener noreferer">ResearchOps: Scaling User Research</a> (UX Certification course)</li><li><a href="https://www.nngroup.com/articles/democratize-user-research/?utm_source=podcast&utm_medium=social&utm_campaign=ep55" target="_blank" rel="noopener noreferer">Democratize Research in 5 Steps</a> (free article)</li><li><a href="https://www.nngroup.com/articles/democratize-user-research/?utm_source=podcast&utm_medium=social&utm_campaign=ep55" target="_blank" rel="noopener noreferer">Democratization of UX</a> (13-min video)</li></ul>