<p>As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, the co-founders of Baymard Institute, to examine the growing role of AI in UX analysis. The group discusses the risks of over-relying on AI—particularly for junior UX practitioners—and the deeper implications for professionalism in the field.</p><p>About the speakers:</p><ul><li><a href="https://baymard.com/about/team/christian-holst">Christian Holst</a> (Co-founder &amp; Research Director, Baymard Institute)</li><li><a href="https://baymard.com/about/team/jamie-holst">Jamie Holst</a> (Co-founder &amp; CTO, Baymard Institute)</li><li><a href="https://www.nngroup.com/people/kate-moran/">Kate Moran</a> (VP, NN/G)</li></ul><p><strong>Links Referenced in the Episode:</strong></p><ul><li>Try UX Ray for Free: <a href="https://baymard.com/product/ux-ray">https://baymard.com/product/ux-ray</a></li><li>Read their article on AI accuracy: <a href="https://baymard.com/blog/ai-heuristic-evaluations">https://baymard.com/blog/ai-heuristic-evaluations</a></li></ul><p><strong>Related NN/G Courses:</strong></p><ul><li><a href="https://www.nngroup.com/courses/research-with-ai/?utm_source=podcast&utm_medium=social&utm_campaign=ep56">Accelerating Research with AI</a></li><li><a href="https://www.nngroup.com/courses/ai-for-design/?utm_source=podcast&utm_medium=social&utm_campaign=ep56">AI for Design Workflows</a></li><li><a href="https://www.nngroup.com/courses/designing-ai-experiences/?utm_source=podcast&utm_medium=social&utm_campaign=ep56">Designing AI Experiences</a></li><li><a href="https://www.nngroup.com/courses/ai-product-strategy/?utm_source=podcast&utm_medium=social&utm_campaign=ep56">AI Product Strategy</a></li></ul><p>Check out ALL of our courses at <a href="http://nngroup.com/learning">nngroup.com/learning</a></p><p><strong>Related NN/G Articles:</strong></p><ul><li><a href="https://www.nngroup.com/articles/ai-hallucinations/?utm_source=podcast&utm_medium=social&utm_campaign=ep56">AI Hallucinations: What Designers Need to Know</a></li><li><a href="https://www.nngroup.com/articles/ai-powered-tools-limitations/?utm_source=podcast&utm_medium=social&utm_campaign=ep56">AI-Powered Tools for UX Research: Issues and Limitations</a></li><li><a href="https://www.nngroup.com/articles/ai-roles-ux/?utm_source=podcast&utm_medium=social&utm_campaign=ep56">AI as a UX Assistant</a></li><li><a href="https://www.nngroup.com/articles/ai-chatbots-discourage-error-checking/?utm_source=podcast&utm_medium=social&utm_campaign=ep56">AI Chatbots Discourage Error Checking</a></li></ul>