As training manager for 29th Street Communities, Ronald Harrington specializes in helping industry professionals level up their approach to marketing and leasing. On this episode of The Top Floor podcast, he’ll do the same by sharing exactly what it takes for properties to stand out with prospects in 2025 and beyond: creating stellar renter experiences.In addition, we’ll shed new light on what residents really want from property management, with key findings from the 2024 AppFolio Property Manager Renter Preferences Report, and hear about Ronald’s experiences from his “Lease Across America” project, where he secret shopped more than 100 different properties across the United States.Key moments: Why resident experience is essential for success in 2025What Ronald learned from secret shopping more than 100 propertiesThe difference between resident experience and customer serviceHow Ronald has seen conversations about resident experience evolveWhat prospects expect from property managementHow resident technology is changing expectationsKey factors that make or break a property experienceHow to create standout property experiences for prospectsWays to help onsite teams improve the renter experienceKey links: Research report: 2024 Renter Preferences Report: https://www.appfolio.com/renter-preferencesPodcast: Rooms with Ronald: https://multifamilymedianetwork.com/podcast/rooms-with-ronald