<h1>GRC Advising | Geof Rochester</h1> <p>Today, I interview <a href="https://www.linkedin.com/in/geofrochester/" rel="nofollow">Geof Rochester</a>. Geof is the Founder of <a href="https://www.grcadvising.com/" rel="nofollow">GRC Advising</a>, and is a globally known expert in the worlds of sustainability, purpose, and everything in between.</p> <p>Previously, Geof has held chief marketing roles at Showtime, WWE, and The Nature Conservancy (during which time his office was across the street from this host's!).</p> <p>Today, we talk about what it means to be a CMO, and how it overlaps with the Chief Sustainability seat. Can both coexist? We explore that topic, as well as how to ensure the word &quot;sustainability&quot; doesn't just become a brand buzzword (in the way that the word &quot;authenticity,&quot; unfortunately, has).</p> <p>What is posturing, and what is progress? We learn that here.</p> <p>Follow Geof: <a href="https://www.linkedin.com/in/geofrochester/" rel="nofollow">https://www.linkedin.com/in/geofrochester/</a></p> <p>GRC is leading the charge in these efforts, and has some wonderful examples to show for it. See more: <a href="https://www.grcadvising.com/" rel="nofollow">https://www.grcadvising.com/</a></p> <p>Many of the recent guests I've had have been inspired by GRC's work. I encourage you to listen to the message that their founder offers here.</p> <p>FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:</p> <p>LinkedIn (Authentic Avenue): <a href="https://www.linkedin.com/company/68049428/" rel="nofollow">https://www.linkedin.com/company/68049428/</a> LinkedIn (Adam Conner): <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow">https://www.linkedin.com/in/adamjconner/</a></p> <p>Email Adam: [email protected]</p> <p>Learn more at <a href="https://authenticavenuemedia.com/" rel="nofollow">https://authenticavenuemedia.com/</a>.</p> <p>Theme Song: Extreme Energy (Music Today 80) Composed &amp; Produced by Anwar Amr Video Link: <a href="https://youtu.be/8ZZbAkKNx7s" rel="nofollow">https://youtu.be/8ZZbAkKNx7s</a></p>