Sports Management Podcast
Marcus Filipsson
Recent Episodes
Welcome to episode 221 of Sports Management Podcast.
Today's guest is Stef McLoughlin, Head of Commercial at Glasgow City FC, the most successful women's football club in Scotland and one of the few elite clubs in Europe that is women-owned, women-led and fully independent. Get ready to learn about:
- Purpose-driven partnerships
- Building women's sport differently
- Why copying the men's game may be the biggest mistake women's football can make
And much more!
Time stamps:
00:00 Intro 00:22 What makes Glasgow City FC different 01:27 Using football as a vehicle for social change 03:28 Why women's clubs shouldn't be absorbed by men's teams 06:38 Purpose-driven partnerships explained 07:32 Dog-friendly stadiums & inclusive fan experiences 09:57 How Glasgow City avoids sportswashing 12:58 The "messy middle" of women's football 14:48 Why comparing revenues to men's football is a mistake 18:05 Building women-led commercial ecosystems 25:07 Entering football as an "angry feminist" 31:49 Outro
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Welcome to episode 220 of Sports Management Podcast.
Today's guest helped build the Olympic business model as we know it. Michael Payne is the former marketing director of the IOC, creator of the TOP sponsorship program, and widely regarded as the architect of modern sports marketing.
In this episode, we explore 50 years of global sport power, politics, money, and what the next 50 years could look like.
Time stamps:
00:00 Intro 00:34 Why he wrote the book & invented sports marketing 03:16 FIFA had four employees 07:43 Cold War & saving the Olympics 10:17 Bernie Ecclestone vs Samaranch 13:16 Politics weaponizing sport 15:22 Sportswashing debate (China & Saudi) 23:33 Trump, the World Cup & LA28 29:38 His wild predictions for sport 31:46 Avatar stadiums 34:12 Tech vs the soul of sport 38:26 Sustainability & white elephants 48:35 Advice for young professionals 50:18 Business lesson: problems vs solutions 53:54 How great negotiators really work 59:00 Outro
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Welcome to episode 219 of Sports Management Podcast.
Today's guest is Joe Foster - the founder of Reebok. At 90 years old, he's sharing the real origin story for the first time. From hand-made spiked shoes to billion-dollar global dominance, this is one of the greatest sports business journeys ever told.
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Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today.
Time stamps:
00:00 Growing up during World War II 05:45 Winning races with spiked shoes at age 8 08:08 Grandfather invents the first spiked running shoe 17:00 Walking away from the family footwear company 18:49 Building Reebok inside a collapsed brewery 25:15 Creating direct-to-athlete distribution 29:32 Naming Reebok from a dictionary 35:15 First failed attempt entering America 41:08 Runner's World five-star ratings change everything 43:31 Birth of the Reebok aerobics shoe 46:59 Why Joe exited Reebok 57:10 Turning lawsuits into brand advantages 01:05:05 Joe's 3 rules of entrepreneurship 01:09:06 Meeting celebrities & reaching global #1 01:12:19 Why he wrote his book to correct history 01:13:00 Outro
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Welcome to episode 218 of Sports Management Podcast.
Today's guest is Luis Fernando Ramirez – the CEO of National Padel League (NPL)
We spoke about:
- Juggling being CEO of NFL with commercial responsibilities for Bull Padel
- Padel's potential in the US
- Challenges and opportunities for Padel
- The importance of digital broadcast and streaming
And much more!
Time stamps:
00:00 Intro 00:42 Why Luis rebuilt the NPL from scratch 02:10 The first version of the league — what was broken 04:03 How the NPL expanded to 42 cities 06:58 The business model behind the league 08:20 How Racket360 powers streaming + scoring 11:12 Creating the NPL pyramid: juniors → amateurs → pros 14:33 The partnership with USPA 16:48 Why amateurs are the key to U.S. padel's growth 18:26 Why padel is exploding in the U.S. (data + trends) 21:17 The long-term vision — becoming the MLS of padel 24:09 The future of pro padel in America 26:40 How to build sustainable leagues 29:55 Luis' advice for young sports professionals 35:00 Outro
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Welcome to episode 217 of Sports Management Podcast.
Today's guest is Joe Michaels – the former Director of NBC's Today Show and a veteran television production leader.
In this episode we get to look behind the scenes of sports media productions together with an 8x Emmy winner. We spoke about:
- Why sports media is a young man's business
- Giving back through teaching and mentorship
- The future of the media industry
- If AI will take jobs from the media industry
- But also how it was like broadcasting the 9/11 tragedy in New York
This and much more, in this episode with Joe Michaels.
Time stamps:
00:01 Intro 00:44 How Joe started at NBC 03:38 What a sports director actually does behind the scenes 05:16 Turning nerves into energy during live broadcasts 08:23 Inside a live sports truck 11:07 Lessons from the man who invented baseball on TV 16:10 From gaff-taped cameras to 200-camera Super Bowls 20:22 Directing "Brain Surgery Live" for National Geographic 26:34 Why sports broadcasters must understand history 38:46 The future of sports media and technology 41:29 Can AI replace directors? 46:30 What Emmy Awards really mean 52:30 Career advice 53:00 Outro
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