<description>&lt;p&gt;Welcome to episode 220 of Sports Management Podcast.&lt;/p&gt; &lt;p&gt;Today's guest helped build the Olympic business model as we know it. Michael Payne is the former marketing director of the IOC, creator of the TOP sponsorship program, and widely regarded as the architect of modern sports marketing.&lt;/p&gt; &lt;p&gt;In this episode, we explore 50 years of global sport power, politics, money, and what the next 50 years could look like.&lt;/p&gt; &lt;p&gt;Time stamps:&lt;/p&gt; &lt;p&gt;00:00 Intro&lt;br /&gt; 00:34 Why he wrote the book &amp; invented sports marketing&lt;br /&gt; 03:16 FIFA had four employees&lt;br /&gt; 07:43 Cold War &amp; saving the Olympics&lt;br /&gt; 10:17 Bernie Ecclestone vs Samaranch&lt;br /&gt; 13:16 Politics weaponizing sport&lt;br /&gt; 15:22 Sportswashing debate (China &amp; Saudi)&lt;br /&gt; 23:33 Trump, the World Cup &amp; LA28&lt;br /&gt; 29:38 His wild predictions for sport&lt;br /&gt; 31:46 Avatar stadiums&lt;br /&gt; 34:12 Tech vs the soul of sport&lt;br /&gt; 38:26 Sustainability &amp; white elephants&lt;br /&gt; 48:35 Advice for young professionals&lt;br /&gt; 50:18 Business lesson: problems vs solutions&lt;br /&gt; 53:54 How great negotiators really work&lt;br /&gt; 59:00 Outro&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Follow Sports Management Podcast on social media&lt;br /&gt;&lt;/strong&gt;&lt;br /&gt; &lt;a href="https://instagram.com/sportsmpodcast" target="_blank" rel= "noopener"&gt;Instagram&lt;/a&gt;&lt;br /&gt; &lt;a href="https://twitter.com/sportsmpodcast" target="_blank" rel= "noopener"&gt;Twitter&lt;/a&gt;&lt;br /&gt; &lt;a href="https://www.linkedin.com/in/marcus-filipsson-44493b13b/" target="_blank" rel="noopener"&gt;LinkedIn&lt;/a&gt;&lt;br /&gt; &lt;a href="https://www.youtube.com/channel/UCBIE_jhtsfF9Y8m7YlQwrQA" target="_blank" rel="noopener"&gt;YouTube&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href= "http://www.sportsmanagementpodcast.com/"&gt;www.sportsmanagementpodcast.com&lt;/a&gt;&lt;/p&gt;</description>

Sports Management Podcast

Marcus Filipsson

#220 Olympic Power, Politics & the Future of Global Sport - Michael Payne

DEC 8, 202560 MIN
Sports Management Podcast

#220 Olympic Power, Politics & the Future of Global Sport - Michael Payne

DEC 8, 202560 MIN

Description

Welcome to episode 220 of Sports Management Podcast.

Today's guest helped build the Olympic business model as we know it. Michael Payne is the former marketing director of the IOC, creator of the TOP sponsorship program, and widely regarded as the architect of modern sports marketing.

In this episode, we explore 50 years of global sport power, politics, money, and what the next 50 years could look like.

Time stamps:

00:00 Intro 00:34 Why he wrote the book & invented sports marketing 03:16 FIFA had four employees 07:43 Cold War & saving the Olympics 10:17 Bernie Ecclestone vs Samaranch 13:16 Politics weaponizing sport 15:22 Sportswashing debate (China & Saudi) 23:33 Trump, the World Cup & LA28 29:38 His wild predictions for sport 31:46 Avatar stadiums 34:12 Tech vs the soul of sport 38:26 Sustainability & white elephants 48:35 Advice for young professionals 50:18 Business lesson: problems vs solutions 53:54 How great negotiators really work 59:00 Outro

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