The PodCASH Show

In this episode, we share how making one small change, like focusing on a clear audience problem and using real listener feedback, helped one client gain 300 extra podcast downloads in a single week. You’ll learn why narrowing your niche, testing ideas, and creating content that genuinely connects can make your podcast grow faster and stronger.Timestamps00:00 — The Story Behind 300 New Downloads01:30 — The Power of Focused Topics03:15 — Listening to Audience Feedback04:30 — The Test That Changed Everything06:00 — Why Niching Down Isn’t a Limitation07:30 — Creating Resonant Content Through Real Conversations09:15 — Patience and Foundation Building10:00 — One Problem, One Person, One Strategy12:00 — Reflection and Results13:30 — How to Work with Pod Kai Media🔗 Resources MentionedPod Kai Media – https://podkai.com/ Save My Thyroid Podcast – Hosted by Dr. Eric Osansky, focused on Graves’ disease, hyperthyroidism, and root-cause thyroid healing.

In this episode, we break down how to know when your podcast is ready for sponsorships, the three main models (CPM, value-based, affiliate), and why audience alignment is key. We also walk through a five-step media kit system and share a plug-and-play toolkit to help you confidently land and keep sponsors.00:00 – Intro & Setting ExpectationsWhy knowing your target audience is the foundation of monetization.02:00 – Sponsorship ModelsBreakdown of CPM-based, value-based, and affiliate models—and when to use each.05:30 – Audience AlignmentWhy sponsors care about who your listeners are, plus demographics and location factors.09:36 – Building RelationshipsHow to position sponsorships as win-win partnerships and create long-term deals.11:00 – Sponsorship Media Kit (5 Phases)Foundation (brand, mission, purpose)Connection (authentic story + host intro)Proof of performance (downloads, audience data)Social proof (reviews, rankings)Close strong (no pricing upfront—build confidence first).19:28 – The Podcast Sponsorship Media Kit Creation SystemIntroduction to Kai’s plug-and-play kit with tutorials and checklists.22:30 – Final AdviceKeep learning, testing, and building relationships to monetize your podcast sustainably.GET YOUR PLUG-AND-PLAY PODCAST SPONSORSHIP DECK TEMPLATE HERE https://docs.google.com/document/d/1KbohguIEeqvHwgU3Eb8FkZ87aTzO_IVgk8bOtUIGfHQ/edit?usp=sharing

00:00 – Check Your Data FirstIf your content isn't working, don’t start guessing—start with the numbers. Data reflects human behavior.00:34 – Where to Check Your InsightsReview analytics on platforms like Spotify, iTunes, YouTube, and your hosting platform. But the key isn’t just looking—it’s interpreting.01:12 – Don’t Decide in IsolationA single video or post underperforming doesn’t always mean failure. Variables like title, thumbnail, hook, and intro all play a role.03:15 – The Power of a HookThe first 60–90 seconds are critical. Your intro should represent your episode’s promise and capture attention quickly.04:17 – Study What WorksLook at patterns from creators in your niche. Don’t copy—observe how they structure and tell stories.05:27 – Titles, Thumbnails, and Brand AuthorityHook, title, and even your name affect discoverability. Strong brand authority increases visibility and trust.06:39 – Long-Form vs. Short-Form TestingSocial media allows rapid testing; long-form (like podcasts) takes more time to gather data. Plan accordingly.08:44 – Analyze on a 90-Day WindowTrends shift. 90 days gives enough time to collect meaningful data and adjust quarterly strategies.10:00 – When You Don’t Know What to Do NextGo back to your data. It’s your best reference point. If interpretation is hard, get support.11:04 – A/B Testing with TubeBuddyTry different titles/thumbnails. But again, it should align with your core message and your audience’s behavior.12:18 – Strategy Over SpaghettiPosting consistently is not enough. Know who you’re talking to and test intentionally to refine your strategy.13:18 – Don’t Get Burned Out by ExpectationsNot all content will perform. Publish, gather data, and iterate. That’s how you find your sweet spot.14:32 – Competitor vs. Inspiration AnalysisUse similar creators to map out what’s working—but come from a place of inspiration, not comparison.15:31 – You Might Already Have Warm LeadsStop only chasing new followers. You may already have people primed to buy—you just need the right nudge.18:10 – Different Strategies for Different LeadsNew leads vs. warm leads require different types of content. Know where your audience stands.19:20 – Platform Insights Are GoldUse Instagram and YouTube data to learn your audience's age, activity times, and location.21:01 – You Don’t Need Virality to WinGoing viral feels good, but it’s not the only strategy. Quiet, sustainable growth > (is greater than) chasing numbers.23:14 – Quality Over QuantityFocus on meaningful conversions over vanity metrics. Build from solid foundations, not just high views.23:35 – Need Help? Reach OutEmail [email protected] with the subject line “Podcast Analytics” to get support on interpreting your data.23:55 – Let the Content Work for YouYou don’t have to hustle endlessly. When your strategy is clear, your content can start doing the heavy lifting.

00:00 – Cold, Warm, and Hot Leads 101 Kai explains how podcasts help build trust and convert cold leads into warm and hot leads.“Long-form content like podcasting is perfect for big mindset shifts.”03:20 – Can You Really Pause and Still Grow? Yes, but only if your foundations are strong. Kai clarifies that she’s not advocating a pause—but it’s possible to maintain traction even if you take a break.05:10 – The 4 Essential FoundationsKnow your target audienceCraft a clear messageDefine your podcast’s goalHave a next-step destination (CTA)“No strategy will work if you're unclear about who you’re talking to.”08:50 – Real Client Example: Wrong Audience, Wrong Results A podcast focused on acne wasn’t converting—because analytics showed his real audience cared about pain management.“Get your data. Don’t assume.”10:30 – Everyone is Not Your Audience Kai dismantles the “everyone needs this” mindset and gives a solid segmentation example: married moms vs. single moms.13:20 – Clarify Your Podcast’s Goal Awareness ≠ Sales ≠ Retention. Each goal needs its own strategy and message.“If your goal is awareness, don’t rush the sale.”15:40 – Call to Action Matters Whether it’s “join my group” or “book a call,” your CTA must match your podcast goal.17:45 – Evergreen Content + Repurposing = Lead Machine How repurposed content from past episodes continues to generate leads for clients—even without new episodes.19:22 – Why It Still Works: Clarity + Consistency The Bone Coach example: clear message, well-segmented audience, and relevant CTAs make content perform long-term.21:00 – Kai’s Invitation + Closing Plans for a Facebook group for holistic wellness practitioners. Email [email protected] with subject “I want to join” if interested.

I recorded this while I was on a break! 😃 It felt really gooood!!Discover one of the biggest pitfalls in podcasting that can leave you feeling drained and lead to zero results.I'm sure you don't want this to happen, so make sure you listen to the episode!