00:00 – Check Your Data FirstIf your content isn't working, don’t start guessing—start with the numbers. Data reflects human behavior.00:34 – Where to Check Your InsightsReview analytics on platforms like Spotify, iTunes, YouTube, and your hosting platform. But the key isn’t just looking—it’s interpreting.01:12 – Don’t Decide in IsolationA single video or post underperforming doesn’t always mean failure. Variables like title, thumbnail, hook, and intro all play a role.03:15 – The Power of a HookThe first 60–90 seconds are critical. Your intro should represent your episode’s promise and capture attention quickly.04:17 – Study What WorksLook at patterns from creators in your niche. Don’t copy—observe how they structure and tell stories.05:27 – Titles, Thumbnails, and Brand AuthorityHook, title, and even your name affect discoverability. Strong brand authority increases visibility and trust.06:39 – Long-Form vs. Short-Form TestingSocial media allows rapid testing; long-form (like podcasts) takes more time to gather data. Plan accordingly.08:44 – Analyze on a 90-Day WindowTrends shift. 90 days gives enough time to collect meaningful data and adjust quarterly strategies.10:00 – When You Don’t Know What to Do NextGo back to your data. It’s your best reference point. If interpretation is hard, get support.11:04 – A/B Testing with TubeBuddyTry different titles/thumbnails. But again, it should align with your core message and your audience’s behavior.12:18 – Strategy Over SpaghettiPosting consistently is not enough. Know who you’re talking to and test intentionally to refine your strategy.13:18 – Don’t Get Burned Out by ExpectationsNot all content will perform. Publish, gather data, and iterate. That’s how you find your sweet spot.14:32 – Competitor vs. Inspiration AnalysisUse similar creators to map out what’s working—but come from a place of inspiration, not comparison.15:31 – You Might Already Have Warm LeadsStop only chasing new followers. You may already have people primed to buy—you just need the right nudge.18:10 – Different Strategies for Different LeadsNew leads vs. warm leads require different types of content. Know where your audience stands.19:20 – Platform Insights Are GoldUse Instagram and YouTube data to learn your audience's age, activity times, and location.21:01 – You Don’t Need Virality to WinGoing viral feels good, but it’s not the only strategy. Quiet, sustainable growth > (is greater than) chasing numbers.23:14 – Quality Over QuantityFocus on meaningful conversions over vanity metrics. Build from solid foundations, not just high views.23:35 – Need Help? Reach OutEmail [email protected] with the subject line “Podcast Analytics” to get support on interpreting your data.23:55 – Let the Content Work for YouYou don’t have to hustle endlessly. When your strategy is clear, your content can start doing the heavy lifting.