Ryan Mills, National Brand Ambassador for Luxco, has built a strong reputation as a successful whisky expert influencer, blending deep expertise with an engaging online presence that resonates with enthusiasts and newcomers alike. He shares his insights into the craft, culture, and evolving trends in whisky, drawing from years of hands-on experience. He also discusses his current role in the industry and how he turned his passion into a thriving platform, shaping the way modern audiences discover and appreciate fine spirits