Jonny Ross Fractional CMO

In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle two of the most talked-about topics coming out of their recent Web Proud in-person masterclass in Leeds:> Should you be worried about sharing your website tactics with AI tools?> And how has Google's AI Mode permanently changed the rules of SEO?Drawing directly on Neil Patel's data-driven YouTube breakdown of five new SEO rules, Jonny and Pascal layer on their own decade of experience to bring you sharp, practical guidance.The episode also introduces a tool for Shopify and subscription businesses, and brings back a powerful (and often forgotten) SEO benchmarking tool. And closes with two immediately actionable calls to action: one for your email deliverability, and one for understanding your search presence right now.❓ Should I Worry About Sharing My Website Tactics with AI Tools?This question was raised multiple times at Jonny and Pascal's Notebook LM for Website Masterclass in Leeds, and here's what they had to say:The instinct to protect everything is understandable, but the default level of concern is often set too high.Ask yourself honestly: what is the realistic likelihood of a competitor actively searching an LLM for your specific tactics?The real risk is not exposure, it's hesitation over action. Over-worry leads to under-using tools that could genuinely improve your website.Practical steps to protect yourself where it matters:Review your privacy settings on every AI platform you use.If you're on a free plan, be aware that your data may be used for training — consider upgrading to a paid plan to reduce that risk.For sensitive or tactical work, use private cloud environments such as Microsoft 365 Copilot or Notebook LM, which offer more ring-fenced data environments.Never share client data, financial data, or genuinely confidential intellectual property.The biggest real risk, according to Pascal: using AI without a well-crafted briefing, leading to superficial, generic recommendations rather than truly useful insights.The golden rule: Be cautious about the things that genuinely need caution and stop worrying about the things that don't.❓ How Has Google's AI Mode Changed SEO Forever? Neil Patel's 5 New RulesJonny and Pascal review and reflect on Neil Patel's landmark nine-minute YouTube video: Google's AI Mode Changed SEO Forever. Here Are the 5 New Rules. https://www.youtube.com/watch?v=3q3WBkSoANA 1. From the Traffic Economy to the Citation EconomyThe central shift: stop measuring success purely in traffic, and start building for citations.As AI Overviews become the norm, the key question is: Are you credible and trustworthy enough for the AI to select you over your competitor?What are you doing, this week, this month, this year, to build your authority through citations and guest contributions on other platforms?2. The Complexity MoatData shows that short search queries trigger AI Overviews with sources only around 23% of the time.Queries of six or more words trigger source citations 77% of the time.The opportunity: build a strategic "moat" or defence by creating content that answers specific, nuanced, complex questions, not just chasing short keywords.Jonny's take: think in keyword clusters. Become the genuine expert in a topic by going deep, not just broad.3. The Zero-Click RealityClicks and traffic figures are no longer sufficient measures of SEO success.Google is evolving into the answer destination, users may get what they need without ever visiting your site.The shift in mindset: from chasing clicks to building trust, citations, and brand presence within AI-generated answers.4. The Authority TaxTraditional SEO is now the baseline, it's the price of entry, not a competitive advantage.If you've been consistently building authority for the past 3, 5, or 10 years, you are already ahead.Neil Patel's four actions to build authority now, endorsed by Jonny and Pascal:Post on the platforms where your audience actually lives, not just your website.Get mentioned in publications that AI systems already trust and cite.Build and implement Schema Markup so AI can properly scrape and understand your content.Create content that demonstrates depth, not just coverage of a topic.5. The Search Everywhere ShiftSearch is no longer just Google, it spans social networks, forums, app stores, Spotify, Claude, eBay, Vinted, and beyond.The new mindset: it's not about "Googling", it's about searching, and understanding every place your customers might look.Ask yourself: do you truly know where your audience searches for answers?As Jonny and Pascal have been saying for years: it all comes back to E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Tip: paste your own content into your favourite AI tool and ask it to evaluate and improve your E-E-A-T (you'll understand the concept immediately).🛠️ The Website Engine Room: Two Tools to KnowJonny's Pick: Loopwork 🔗 https://www.loopwork.co/A powerful Shopify add-on for businesses with subscription-based products.Creates unique, intelligent subscriber journeys designed to keep customers engaged.Particularly clever at retention: when a subscriber tries to cancel, Loopwork steps in with smart prompts, offers, and alternatives — dramatically reducing churn.Whether you already have subscriptions running or want to turn existing products into recurring revenue, Loopwork is worth exploring.Pascal's Pick: MOZ Domain Authority Checker 🔗 https://moz.com/domain-analysisA free, trusted SEO benchmarking tool that gives your website a domain authority score out of 100.Use it to understand your current search authority, your top-performing pages and keywords, and how you compare to competitors.Context: the average website typically scores around 20–25 out of 100. The BBC scores around 95. Don't be disheartened by a low score — it's easier to climb from 10 to 20 than from 30 to 40.Pascal's recommendation: check your score today, get on with the work, then revisit in three months to track your progress — especially as click and traffic data becomes harder to rely on.✅ The Website Call to Action: Two Things to Do This WeekJonny's Call to Action: Boost Your Email DeliverabilityWith inboxes flooded and spam filters increasingly aggressive, getting your newsletter into the primary inbox is harder than ever. Here's a simple but powerful fix: ask your subscribers to reply to your email.A reply sends a strong signal to email providers that your audience is genuinely engaged and this directly improves your deliverability, open rates, and click-throughs.Try this exact message in your next newsletter:"To make sure our newsletters reach you without any issues, reply 'AI' to this email so we know you're human 🦾, and be sure to move this email to your Primary inbox."Think about what quirky, on-brand reply prompt would resonate with your audience — and make it work for you.Pascal's Call to Action: Build Your Search CVGoogle yourself, right now, and search in three ways:Your name as an individualYour name plus your job title or occupationYour business nameOn each results page, save the full page as a PDF (click the three dots, top right in Google Chrome). Do this across All results, Images, News, and any other relevant tabs.Then study what has been selected by Google, and ask yourself why each result is showing up.You don't need to be an SEO expert to draw conclusions. Logic will guide you.Understanding your current search presence is the foundation for everything else.Repeat this exercise every quarter and track the evolution of your visibility over time.For a deeper view, also try this in ChatGPT, Perplexity, and Claude to see how AI platforms represent you.🎯 Key Takeaways for Website Managers and Business (with timestamps)Here are the selected timestamps, drawn directly from the transcript and written in UK English:00:54 – How the Leeds Web Proud masterclass inspired this episode03:14 – You Ask, We Answer: Should I worry about sharing my website tactics with AI?07:12 – Three practical rules for sharing safely with AI tools08:54 – Website Stories: Neil Patel's five new rules of SEO in the age of AI11:08 – Rule 1: Moving from the traffic economy to the citation economy12:18 – Rule 2: Building a complexity moat with long-form, nuanced content13:27 – Rule 3: The zero-click reality and why traffic figures no longer tell the full story13:46 – Rule 4: The authority tax , why traditional SEO is now just the baseline14:34 – Rule 5: The search everywhere shift, it's not just Google anymore18:43 – Website Engine Room - Jonny's pick is Loopwork: subscriber journeys optimiser for Shopify businesses20:34 – Pascal's pick: dusting off the MOZ Domain Authority Checker to better plan your new SEO tactics22:08 – How to read your domain authority score and what it means for your website24:22 – Jonny's Call to Action: improving email deliverability with a human reply prompt26:47 – Pascal's Call to Action: building your Search CV across Google and AI platforms29:30 – Final reflections and episode roundup🔎 SEO Keywords & Tags:Primary Keywords: AI SEO 2026, Google AI Mode SEO, citation economy, E-E-A-T guidelines, zero click search reality, domain authority checker, schema markup SEO, search everywhere strategy, Shopify subscription management, email deliverability tipsSecondary Keywords: complexity moat content strategy, Loopwork Shopify app, MOZ domain authority score, Neil Patel SEO rules, Notebook LM website review, subscriber journey optimisation, Search CV strategy, long-form content SEO, AI overviews citations--👉 Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.👉 Leave us a review — your feedback helps others discover the show!👉 Book a discovery call: 90daymarketingmastery.com👉 check our book "WebProud" on Amazon for more website mastery strategies👉 Connect with us on LinkedIn:Jonny RossPascal FintoniAbout the HostsJonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore a question many business owners are asking: Should I invest time learning website design, or focus my energy elsewhere? The conversation reveals the real value of professional development for website managers, revealing why strategic understanding matters more than technical execution.The episode also examines Ofcom's groundbreaking 2025 Online Nations Report, which highlights seismic shifts in how UK audiences discover and consume online content. With AI overviews now reducing click-through rates by almost 50%, and Google Maps emerging as the "High Street of the digital world," the implications for website strategy are profound. Jonny and Pascal break down exactly what these trends mean for your content, visibility, and 2026 marketing plan.Finally, the hosts share two powerful productivity tools for website managers, plus actionable website adjustments you can implement this week to improve user experience and data capture.If you manage a website, create content, or lead digital marketing for your organisation, this episode provides the clarity and direction you need heading into 2026.❓ Should I Learn Website Design to Better Manage My Website?Training is valuable, but clarity on what to learn and why is essential.Design skills vs management skills are different: Understanding design helps you brief and challenge suppliers, but doesn't mean you should design yourself.Strategic knowledge beats tool proficiency: Focus on learning messaging, structure, accessibility, user intent, and customer journey mapping over specific design software.Time is your most valuable asset: Consider whether your time is better spent designing or delivering your core business expertise.Create a learning plan for 2026: Map out skills development over 3-6-12 months aligned with your business strategy, rather than reacting to immediate challenges.Upskilling enables better collaboration: The more you understand what's achievable, the better you can brief designers, developers, and agencies.Ask yourself: Will this training help me be a better strategist, or just a busier technician?❓ What Does Ofcom's 2025 Report Tell Us About Online Behaviour?Based on Ofcom's 114-page Online Nations Report 2025, Jonny and Pascal highlight critical insights every website manager must understand:https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/from-apps-to-ai-search-how-the-uk-goes-online-in-2025 Key Statistics & Trends:Adults now spend 4.5 hours online daily, up 10 minutes from last year, reversing the previous plateau.77% of online time happens on smartphones, mobile-first design is non-negotiable.Top 3 apps: WhatsApp, Facebook, Google Maps, with Google Maps dubbed the "High Street of the digital world" reaching 78% of UK internet users monthly.Reddit is surging, experiencing 28% audience growth for the second consecutive year, now reaching 60% of UK internet users.Twitter is declining significantly, along with Quora. Pinterest, Messenger, and eBay show marginal declines.The AI Overview Revolution:Users are almost 50% less likely to click through to source websites when encountering AI overviews (26% end search sessions vs 16% for traditional search).Trust in summaries is growing, people increasingly trust AI-generated summaries without verifying original sources.Only 33% of adults believe the internet is good for society, down from 40% last year, highlighting growing skepticism.Preparing for Agentic AI:Autonomous AI agents (like Google's Gemini in Chrome) will increasingly compare products and plan purchases without direct user prompts.Your Google Maps presence and website content will feed these AI comparisons, making accuracy and comprehensiveness critical.Three Strategic Pillars for 2026:Become the Answer: Publish authoritative, comprehensive content that AI systems will cite.Go Deep, Not Wide: Focus on expertise in specific areas rather than superficial coverage of many topics.Become Your Sector's Trusted Voice: Build authority through consistency, authenticity, and demonstrated expertise.❓ What Tools Can Improve Website Management Efficiency?Clay.com (Jonny's Pick): https://www.clay.com/ Research and turn data into action with flexible, iterable workflows.Integrates with Google Tag Manager, CRMs, and form capture tools.Captures website behaviour data and converts it into actionable insights.Simplifies complex customer journey mapping.Helps increase ROI by making data more understandable and actionable.Perfect for modern, data-driven website management.MeetEdgar.com (Pascal's Pick): https://meetedgar.com/ Ideal for marketers with extensive libraries of evergreen content.Automates the resharing and repromoting of your best blog posts, videos, podcasts, and resources.Features include content categories, auto-import, AI writing assistant, A/B testing, and analytics.Chrome integration allows you to schedule content resharing while browsing your own website.Combats "recency bias" by reminding audiences of valuable older content that remains relevant.❓ What Quick Website Changes Should I Make Right Now?Jonny's Call to Action: Limit Pop-Up IntrusivenessPop-ups are valuable for capturing leads and growing your email list.But they must be user-friendly: Ensure they're mobile-optimised, well-timed, and easy to close.Don't frustrate visitors with difficult-to-close pop-ups or ones that appear too frequently.Make the close button obvious, don't hide it by matching colours to the background.Balance lead generation with user experience to avoid damaging trust and increasing bounce rates.Pascal's Call to Action: Review Your 2026 Memberships for Content OpportunitiesList all professional bodies, trade associations, and memberships you're renewing for 2026.Identify key contacts within each organisation.Invite them for Q&A sessions: Create blog posts, podcasts, or video interviews discussing industry trends, AI impact, or future forecasts.Leverage their networks: When guests share your content with their audience, you gain access to extensive, relevant networks.Double benefit: Valuable content for your audience + increased website traffic from established communities.Time to turn membership fees into content marketing opportunities!🎯 Key Takeaways for Website Managers (with timestamps)Websites are not brochures, they feed AI systems that increasingly control visibility and discovery.Content quality over quantity has never been more important as AI systems curate what audiences see.Google Maps is now mission-critical, ensure your business profile is comprehensive, accurate, and optimised.Authenticity and expertise win in an era of declining internet trust and AI-generated content saturation.Strategic upskilling beats tactical tool training, understand the "why" before learning the "how."Be explicit about your expertise, don't assume people know what you do or why you're different.Repurpose and reshare evergreen content, your older content still has value if you remind people it exists.00:19 – Introduction to Episode 52: Should you learn website design? 01:38 – You Ask, We Answer: Training courses for website design 04:03 – Website design vs. website management: Two different skill sets 05:20 – Creating a strategic learning plan for 2026 08:22 – Website Stories: Ofcom's 2025 Online Nations Report 11:10 – The AI overview revolution: 50% fewer click-throughs 12:48 – Three core pillars for 2026: Become the answer, go deep, be trusted 15:32 – Growing concerns: Fewer people trust the internet 16:30 – The decline in internet trust across all generations 17:35 – Reddit and community-driven platforms on the rise 18:30 – The urgency of being explicit about your expertise 20:26 – Website Engine Room: Clay.com for data-driven workflows 21:49 – MeetEdgar: Automating evergreen content resharing 23:58 – Website Call To Action: Limiting pop-up intrusiveness 25:18 – Reviewing memberships for content and traffic opportunities 27:13 – Recap: Over 100 calls to action and 50+ questions answered 🔎 SEO Keywords & Tags:Primary Keywords: website design training, website management skills, AI search trends 2025, Ofcom online nations report, Google Maps SEO, agentic AI marketing, evergreen content strategy, content resharing tools, website pop-up optimisation, website content strategy 2026Secondary Keywords: upskilling for website managers, UK online behaviour 2025, Reddit growth statistics, Clay.com data workflows, MeetEdgar automation, membership content marketing, website lead generation, digital marketing planning 2026--👉 Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.👉 Leave us a review — your feedback helps others discover the show!👉 Book a discovery call: 90daymarketingmastery.com👉 check our book "WebProud" on Amazon for more website mastery strategies👉 Connect with us on LinkedIn:Jonny RossPascal FintoniAbout the HostsJonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore the rising trend of one-page websites, dissect the latest Google Search Console updates from John Mueller, and reveal why optimising for AI agents is the next big wave in SEO.The discussion covers when one-page websites work (and when they don't), how AI Mode is transforming search behaviour, the upcoming HTTPS enforcement in Chrome, and what "agentic AI" means for your website's future. Plus, Jonny and Pascal share two powerful content creation tools and practical website adjustments you can implement today to stay ahead in 2026 and beyond.If you manage a website, create content, or are responsible for your business's online presence, this episode is for you and packed full with actionable advice.❓ Should I Use a One-Page Website for My Business?The Short Answer: One-page websites have their place, but they're not suitable for most established businesses.When One-Page Websites Work Well:Specific landing pages for pay-per-click campaigns with clear user intentSqueeze pages designed to convert traffic from paid adsTesting new offerings or validating ideas for startupsEvent promotions or single-purpose campaignsPersonal brand sites showcasing multiple facets of an individual's workThe Limitations:Lack depth needed to build trust and credibilityLimited SEO potential compared to multi-page sitesDon't provide space for storytelling and brand developmentRisk becoming a "set it and forget it" solution that never gets updatedInsufficient for AI search summaries that require explicit, comprehensive contentThe Bottom Line: One-page websites can deliver great ROI improvements for specific campaigns, but shouldn't be your primary business website. They work best as focused landing pages alongside a robust multi-page site.📰 What Are the Key Google Search Console Updates for Q4 2025?Based on John Mueller's latest Search Console news roundup, here are the critical updates:Search Console EnhancementsNew Logo & Visual Refresh: Signals ongoing platform improvementsAchievements Feature: Track milestones like gaining clicks from Google SearchQuery Groups: Similar search queries now cluster into themes for better strategic analysisCustom Annotations: Label events affecting site performance (campaigns, site changes) with shared visibility across team membersAI Configuration: Natural language queries to analyze data without complex filtersGoogle Search & AI ChangesAugust Spam Update: Enhanced automated detection to reduce spammy search resultsAI Mode Expansion: Now supports longer queries (3x traditional length) in more languages and countriesAgentic Features (Experimental): AI agents can perform actions directly through search (booking tables, filling forms, making purchases)Web Guide (Experimental): AI-organized search results structured like magazine layoutsSecurity & Technical UpdatesChrome HTTPS Default (October 2026): Non-secure HTTP sites will require user permission to loadSite Kit WordPress Enhancements: New reader revenue manager for newsletters, surveys, contributionsJavaScript Paywall Documentation: Updated guidance for SEO-friendly paywallsNo LLM Text File Required: Google confirms no special actions needed to appear in AI search resultsHere is the link to the video from the Google Search Central team:Search Console, AI, and HTTPs updates Search Console (Q4 ‘25)https://youtu.be/o0AGWPU96TQ?si=IHlpoertUjUYXjYx🤖 BONUS: What Is Agentic AI and Why Should I Care?Agentic AI (or "action-taking AI") represents the next evolution of search, where AI agents can complete tasks on your website without users ever visiting it.What This Means for Your Website:Users can download PDFs, fill out forms, make bookings, or even complete purchases through AI interfacesYour website needs to be optimised for AI agents, not just human visitorsThis is happening NOW, not in some distant futureHow to Optimise for Agentic AI:Basic SEO Foundations:Implement structured data correctlyEnsure clean, well-organised codeLabel forms clearly and make them easy to understandUse explicit, comprehensive content that AI can easily parseTechnical Considerations:Adjust reCAPTCHA settings, i.e. Google's reCAPTCHA can be too harsh for AI agentsUse gentler spam filters that allow AI penetration while blocking spam botsFor e-commerce: Set up API endpoints (e.g. Shopify draft orders) for AI agentsCreate AI instruction pages to guide automated interactionsThe Future Is Here: This isn't about writing blogs faster with AI, it's about preparing your website for an internet where people take action by speaking or typing, without ever visiting your site directly.🛠️ What Tools Can Supercharge My Website Content Creation?WriteSonic (Jonny's Pick)Website: writesonic.comWhat It Does:Robust AI writing assistant for high-converting copyExcels at research and in-depth article creationLearns your brand's tone of voiceIntegrates with popular content management systems via pluginsBest For:Ad campaignsSocial media postsBlog articlesAccelerating content creation workflowsBonus Feature: Advanced AI analysis tools for understanding your visibility in AI search results, plug in your website to measure AI visibility metrics.NotebookLM (Pascal's Pick)Website: notebooklm.google.comWhat It Does:Google's AI-powered content creation and research platformStudio feature now includes 8 interactive tools (previously known for audio/video overviews)New Content Creation Tools:Infographic Generator: Summarises key website information into stunning visual designs using your site's photos and brandingSlide Deck Creator: Generates presentation slides summarizing your website's key messagesWhy It's Revolutionary:Both tools can be customised with specific briefs to focus contentQuality is production-ready and users report being able to post generated infographics immediatelyCan be instructed to use your brand colours, fonts, and images automaticallyAll features are FREE🎯 What One Change Should I Make to My Website Right Now?Jonny's Call to Action: Refine Your Meta DescriptionsWhy This Matters:Meta descriptions still have significant value for SEO, AI overviews, and click-through ratesThey're your opportunity to influence whether people click on your listingMany sites still have default "Enter description here" text — a terrible first impressioEasy to update across your site quicklyHow to Do It Right:Make descriptions compelling and keyword-richAvoid duplicating descriptions across multiple pagesSummarise the page content clearly and accuratelyUse the exercise to check if your page content itself is clearAim to improve click-through rates from search resultsPro Tip: If you struggle to write a meta description, it may signal that the page content itself lacks clarity so perhaps fix the content first.Pascal's Call to Action: Create a 2025 Highlights MagazineThe Strategy:Review all high-performing posts across your social media platforms (LinkedIn, Facebook, Instagram, Pinterest)Group these posts into common themesCreate a branded digital magazine using those themes as chaptersDesign using Canva, PowerPoint, or your preferred platformOffer as a free download on a dedicated landing pageWhy This Works:Celebrates your year's best contentRepurposes high-performing material with proven engagementCreates a valuable lead magnet for prospectsDemonstrates expertise and thought leadershipCan be promoted throughout Q4 and into 2026Perfect Timing: End-of-year content performs exceptionally well as people reflect and plan for the new year.🔑 Key Takeaways from Episode 51One-page websites work brilliantly for specific campaigns but shouldn't replace a comprehensive business websiteGoogle Search Console is becoming more powerful with AI configuration and should be your first choice for website analyticsAgentic AI is the next big wave so optimise your website for AI agents that can take action without users visiting your siteHTTPS is mandatory by October 2026 so ensure your site is secure nowMeta descriptions still matter for improving click-through rates from search resultsContent repurposing into branded magazines is an excellent way to leverage your best social media posts🔎 SEO Keywords & Tags:Primary Keywords:one-page website pros and cons, agentic AI optimisation, Google Search Console updates 2025, AI Mode search optimisation, meta description best practices, HTTPS website security, NotebookLM infographic generator, WriteSonic AI content creationSecondary Keywords:single page vs multi-page websites, John Mueller Search Console news, AI search visibility, Chrome HTTPS default 2026, query groups Search Console, landing page conversion strategies, AI agents website optimisation, structured data for AI search, squeeze page design--👉 Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.👉 Leave us a review — your feedback helps others discover the show!👉 Book a discovery call: 90daymarketingmastery.com👉 check our book "WebProud" on Amazon for more website mastery strategies👉 Connect with us on LinkedIn:Jonny RossPascal FintoniAbout the HostsJonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

In this special 50th episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni celebrate a major milestone whilst tackling a critical issue facing business owners today: the risks and realities of AI-built websites. By the Numbers: 50 Episodes of Value:50 questions answered from the community.50 pieces of content reviewed and analysed.100 tools and apps recommended.100 website call-to-action suggestions provided.This episode also marks the one-year anniversary of their book "WebProud - The 5-Step Roadmap to Feeling Proud of your Website Again!" https://www.amazon.co.uk/WebProud-5-step-roadmap-feeling-website/dp/1068691603The discussion explores what happens when your website designer uses AI platforms without transparency, the essential questions you must ask before commissioning any website project, and how to avoid the costly mistakes that come from unclear briefs and assumptions. Jonny and Pascal also share two powerful tools for creating visual content, and provide actionable website adjustments you can implement immediately.❓ My Designer Used AI to Build My Website — What Should I Do?The Hidden Risks of AI Website Builders:Some website designers are now using AI platforms to create websites quickly, but without proper disclosure or planning.Common problems include: inability to update content yourself, locked-in proprietary systems, and limited future functionality.The fundamental issue isn't AI itself — it's lack of transparency and inadequate project briefing.Essential Questions to Ask Before Commissioning a Website:What platform is it built on? Understanding the content management system (CMS) is crucial for long-term flexibility.Who actually owns the website? Clarify ownership rights in case you need to change agencies or freelancers.Can I update and modify content myself? Ensure you have editing access and the ability to make changes independently.What's the future-proofing plan? Ask about adding features later, such as e-commerce functionality or additional pages.Who is building it — humans or AI? Understand the level of human expertise and oversight in the project.What's in the Terms & Conditions? Review all contractual agreements carefully before signing.The Importance of a Comprehensive Brief:Your expertise as a business owner isn't in building websites, that's why proper briefing is essentialRequest a detailed project plan with clear stages, review points, and deliverables.Ask for transparency about tools, methods, and team members involvedUse AI to help you: Ask ChatGPT or Claude to create a checklist of questions for website project vendors.Slowing Down in the Age of Speed:AI's advantage is speed, but that doesn't mean you should rush decisions.Use the time AI saves to invest in proper due diligence, reflection, and questioning.Cheaper and faster doesn't always solve the problem — quality and control matter more.📖 Celebrating One Year of WebProud: The Journey & The BookThe Evolution from Webinars to Book:During COVID, Jonny and Pascal launched a five-part webinar series sharing their passion for websites.This evolved into the 90-Day Website Mastery Podcast (now at episode 50).The webinar content became the foundation for their book: WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again!Published November 2024, launched December 2024, and became a #1 Kindle bestseller within 48 hours.What Makes WebProud Different:Two main sections: Executive Briefings (actionable steps) and Bonus Content (inspiration and tools).Five core executive briefings form the heart of the book's methodology.Highly interactive format: Includes idea catcher pages, checklists, tables to complete, and space for notes.Available in print and interactive Kindle: The Kindle version allows you to type directly into forms and tables.Bonus features: Yearly planner with 52 weekly website adjustments, tool recommendations, and article reviews.The Book's Philosophy:Designed as a field guide to be used, marked up, and referenced repeatedly.Focuses on practical, actionable advice rather than theory.Reflects Jonny and Pascal's approach as trainers and advisors.🛠️ The Website Engine Room: Two Essential Visual ToolsLandingSite.ai (Jonny's Pick):https://landingsite.ai Generate a beautiful website for your business in five minutes.Best use case: Creating optimised landing pages quickly for specific marketing campaigns.Key benefits:Rapid deployment for testing different messages and funnels.Perfect for matching landing page messaging to specific ad campaigns (Facebook, Google Ads, Instagram).Ideal for squeeze pages designed to capture leads from email flows.Uses AI-driven insights and pre-made templates.Strategic value: Enables fast testing and iteration without committing to full website builds.EZGif.com (Pascal's Pick):https://ezgif.com Simple, free online GIF maker and comprehensive animation toolset.Key features:Create GIFs from static images or video clips.Edit existing animations: crop, resize, add text, change formats.Convert between formats: GIF, APNG, WebP, MNG, and AVIF.Transform video footage (from events, presentations) into engaging animated content.Strategic applications:Enhance blog articles with animated headers and visual breaks.Create eye-catching social media content (GIFs are "the new emojis").Animate promotional content for LinkedIn, Facebook, and other platforms.Add visual interest to presentations and email campaigns.Business model: Free to use with optional donation (buy them a coffee).📢 The Website Call to Action: Two Quick Wins for Immediate ImpactCall to Action #99: Add Clear Opening Hours (Jonny's Recommendation)Why this matters in 2025 and beyond:AI and machine learning systems need explicit, structured data.Search engines and AI assistants rely on clear information to answer user queries.Builds trust by showing your business has regular operations and real premises.Implementation steps:Display opening hours prominently on your contact page.Consider adding them to your website header or footer for visibility on every page.Critical: Ensure your website hours match your Google Business Profile exactly.Use consistent formatting across all platforms.SEO and trust benefits:Helps users immediately know when they can reach you.Reinforces legitimacy and professionalism.Provides explicit data for AI to read and interpret accurately.Joins the dots for Google between your website and Business Profile.Improves local SEO signals and search visibility.Call to Action #100: Audit and Optimise Your Google Business Profile (Pascal's Recommendation)Why Google Business Profile matters more than ever:AI summaries (the evolution of SEO) pull heavily from Google Business Profile data.Well-maintained profiles boost your visibility in AI-generated search results.Google uses profile-website correlation as evidence of business legitimacy.Action plan:Reacquaint yourself with all Google Business Profile features and content fields.Fill in blank or unused fields (every empty field is a missed opportunity).Match information precisely with your website (address, hours, services, descriptions).Update regularly (stale information damages trust and rankings).Using AI to maintain your profile:Ask your favourite LLM (ChatGPT, Claude, Gemini) to create a quarterly action plan.Request weekly update reminders and content suggestions.Use AI to generate posts, offers, and updates tailored to your audience.Unexpected benefit:Reviewing your Google Business Profile often sparks ideas for website improvements.Features that work well on your profile can inspire similar additions to your website.🎯 Key Takeaways for Website Managers and Business Owners (with timestamps)00:18 – Welcome to Episode 50: A landmark celebration01:14 – Celebrating the WebProud book anniversary and ChatGPT's third birthday02:38 – You Ask, We Answer: The AI website builder dilemma04:25 – The importance of due diligence and comprehensive briefs06:04 – Pace vs. reflection: Don't let AI rush you into poor decisions08:44 – Using AI to generate your own vendor question list09:37 – Website Stories: Looking back at the WebProud journey10:27 – From COVID webinars to bestselling book11:59 – Finding the right style and format for WebProud12:32 – The five executive briefings at the heart of the book13:25 – Interactive features: Idea catchers and the Kindle version15:04 – Celebrating 50 episodes: 100 tools and 100 call-to-actions17:08 – Thank you to everyone who made WebProud a bestseller18:26 – Jonny's pick: LandingSite.ai for rapid landing page creation20:02 – Pascal's pick: EZGif.com for creating and editing GIFs22:37 – The Website Call to Action #99: Add clear opening hours to your website24:22 – The Website Call to Action #100: Audit your Google Business Profile25:42 – Using AI to create a quarterly action plan for profile updates27:00 – Celebrating small victories and marking milestones28:05 – Wrapping up Episode 50 with gratitude28:44 – Where to find more information and book discovery calls🔎 SEO Keywords & Tags:Primary Keywords:AI website builders, website ownership rights, Google Business Profile optimisation, landing page creation tools, AI-generated websites, WebProud, feeling proud of website, 90-day website strategy, GIF marketing tools, landing page optimisationSecondary Keywords:website due diligence checklist, Google Maps SEO, interactive Kindle publishing, website mastery programme, website call to action strategies, visual content marketing tools, AI quarterly planning, micro-content repurposing, WordPress alternatives--👉 Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.👉 Leave us a review — your feedback helps others discover the show!👉 Book a discovery call: 90daymarketingmastery.com👉 check our book "WebProud" on Amazon for more website mastery strategies👉 Connect with us on LinkedIn:Jonny RossPascal FintoniAbout the HostsJonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

In this timely episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni deliver the ultimate guide to conducting a meaningful annual website review as we approach the end of 2025. This isn't about ticking boxes, it's about aligning your website with your business vision, reigniting your passion for blogging, and making strategic adjustments that will set you up for success in 2026.The episode recaps on practical frameworks for structuring your review meeting, identifies what to prioritise versus what can wait, and introduces a powerful mindset shift: one blog for search, one for the soul. Jonny and Pascal also react to Louis Evans' compelling article "The Time Is Ripe to Reboot Blogs," discussing how to move beyond keyword-dumping and bland marketing content toward authentic, valuable insight hubs.Plus, discover two game-changing tools: Durable.co for rapid website prototyping and Google's NotebookLM for AI-powered content strategy. And learn the immediate actions you can take to improve social sharing and prepare your "Best of 2025" content.If you're a business owner, marketing leader, or website manager looking to feel proud of your website again, this episode is your roadmap.❓ How Do I Structure a Simple Annual Website Review?Performance Analysis:Review Google Analytics to identify what content is working and what isn't.Analyse user behaviour, traffic sources, and conversion patterns.Identify your best-performing pages and understand why they succeed.Technical Health Check:Ensure your website works seamlessly across all devices (mobile, tablet, desktop).Test page loading speed and implement improvements.Check for broken links, 404 errors, and security vulnerabilities.Verify backup systems are in place.SEO Audit:Review internal linking structure—are you linking to your best content?Ensure target keywords appear on key pages (especially your homepage).Update outdated blog posts with fresh information.Check for technical SEO issues using tools like Google Search Console.User Experience & Design:Assess whether your website reflects your brand personality.Evaluate navigation, readability, and visual appeal.Consider how visitors feel when they land on your site—not just what they see.Conversion Optimisation:Review calls-to-action (CTAs): Are they clear, compelling, and properly placed?Test button placements and messaging.Ensure visitors are guided toward meaningful actions.Compliance & Accessibility:Verify privacy policies, cookie policies, and GDPR compliance.Check accessibility standards to ensure inclusivity.Review terms and conditions if applicable.Align with Future Vision:Before diving into fixes, capture your business vision and ambitions for 2026.Ensure your website review addresses future goals, not just current repairs.Think like an athlete: review past performance while preparing for upcoming challenges.Create a Prioritised Roadmap:Identify quick wins versus longer-term projects.Focus on changes with the biggest impact and smallest effort first.Break improvements into bite-sized tasks: tomorrow, next week, next month, Q2, Q3.Choose the right timing—if Q4 is too busy, schedule your review for Q2 instead.❓ How Do I Reboot My Blog for 2026?Move Beyond Keyword Dumping:Stop treating your blog as a keyword dumping ground.Avoid creating content solely to rank for specific terms without genuine value.Return to the original purpose of blogging: sharing passion, expertise, and helpful resources.Embrace Authentic, Long-Form Content:Prioritise depth over frequency—quality always beats quantity.Share real stories, behind-the-scenes insights, and founder perspectives.Let your personality and expertise shine through every post.Remember: "One for search, one for the soul"—balance SEO-driven content with passionate, authentic pieces.Consider Rebranding Your Blog Section:Explore terms like "Insight Hub," "Knowledge Centr," or "Resource Library."While "blog" still resonates with some audiences, strategic rebranding can elevate perceived value.Position your blog as the best industry resource, think digital magazine quality.Focus on E-E-A-T Principles:Experience: Share lived experiences and real-world applications.Expertise: Demonstrate deep knowledge and authority in your field.Authoritativeness: Build credibility through consistent, high-quality content.Trustworthiness: Be honest, helpful, and transparent in all communications.Enhance Visual Appeal and Layout:Format blog posts like magazine articles with shorter paragraphs, bullet points, and quality imagery.Embed diverse media: podcasts, videos, audio snippets, interactive tools, infographics.Create visual interest to keep readers engaged.Think about first impressions—layout matters for storytelling.Tell Meaningful Stories:Share the passion and people behind your business.Move beyond generic marketing speak to genuine connection.Allow readers to understand not just what you do, but why you do it.Stop Second-Guessing SEO Constantly:While SEO matters, don't let it stifle creativity and authenticity.Write for humans first, search engines second.Genuine value and helpfulness will naturally improve search performance.❓ What Website Tools Should I Be Using Right Now?Durable.co (Jonny's Pick):AI-powered website builder that creates complete websites in seconds.Perfect for rapid prototyping, inspiration, and testing ideas.Generates instant visuals including layout, colors, imagery, and content suggestions.Ideal for brainstorming website redesigns or exploring new brand directions.Use it to create "teaser" visions that motivate your team and guide your goals.Available on free tier for testing and exploration.NotebookLM by Google (Pascal's Pick):Free AI assistant that continues to improve monthly.Upload links to videos, podcasts, or articles for instant analysis and insights.New "Reports" feature analyses your website and recommends content types based on themes.Create audio overviews, mind maps, and detailed summaries of your content.Perfect for brainstorming blog series, content strategy, and website reviews.Use it to prepare for client meetings or generate fresh content ideas.Pascal and Jonny are considering a dedicated NotebookLM training course, let them know if you're interested!❓ What Immediate Website Changes Should I Make Now?Jonny's Call to Action: Enable Social Sharing ButtonsBring back strategic social sharing buttons on key blog posts and pages.Be selective—add them to your best, most valuable content only.Choose the right platforms for your audience (LinkedIn, Twitter/X, Facebook, etc.).Make it easy for engaged readers to promote your content.Avoid button overload—quality over quantity.Pascal's Call to Action: Prepare Your "Best of 2025" Content NowStart planning your year-end roundup content before the holiday rush.Decide on the format: long-form article, ebook, video series, or social media campaign.Create a system or workflow (use AI tools like NotebookLM) to shortlist your best:Blog articles, LinkedIn posts, Guest appearances, Social media highlights, Client success storiesDon't leave it as a rushed, last-minute job. Plan the structure and process now.Position this content as a valuable resource, not just a retrospective.🔑 Key Takeaways — What You’ll Learn (with timestamps)01:55 – You Ask, We Answer: How would you structure a simple annual website review?02:35 – Jonny's framework: Performance, technical, SEO, user experience, conversion, and compliance04:53 – Pascal's approach: Think like an athlete: review past performance, plan for future goals06:55 – Breaking down the review into quick wins and a prioritised roadmap08:33 – Website Stories: "The Time Is Ripe to Reboot Blogs" by Louis Evans11:54 – Jonny's perspective: Blogs have lost their spark—time to reconnect with audiences12:23 – Rebranding blogs as "Insight Hubs" or "Knowledge Centres"16:32 – "One for search, one for the soul": Pascal's blogging philosophy18:00 – Website Engine Room: Jonny's pick—Durable.co for rapid website prototyping20:14 – Pascal's pick: NotebookLM by Google and its new "Reports" feature24:44 – Website Call to Action - Jonny's advice: Enable social sharing buttons on key content25:36 – Pascal's Call to Action: Prepare your "Best of 2025" roundup content now🔎 SEO Keywords & Tags:Primary Keywords:annual website review, website audit checklist, blog content strategy 2026, reboot blog strategy, website performance analysis, E-E-A-T principles blogging, authentic blog content, long-form content strategy, website review framework, quarterly website assessmentSecondary Keywords:website technical health check, SEO audit process, conversion rate optimization, user experience evaluation, blog rebranding strategies, insight hub vs blog, knowledge center content, content quality over quantity, social sharing buttons optimization, year-end content planningLong-Tail Keywords:how to structure annual website review meeting, moving beyond keyword dumping blogs, one for search one for soul blogging, best of 2025 content roundup planning, magazine-style blog layout design, embedding multimedia in blog posts, strategic social sharing button placement--👉 Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.👉 Leave us a review — your feedback helps others discover the show!👉 Book a discovery call: 90daymarketingmastery.com👉 check our book "WebProud" on Amazon for more website mastery strategies👉 Connect with us on LinkedIn:Jonny RossPascal FintoniAbout the HostsJonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.