In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle two of the most talked-about topics coming out of their recent Web Proud in-person masterclass in Leeds:> Should you be worried about sharing your website tactics with AI tools?> And how has Google's AI Mode permanently changed the rules of SEO?Drawing directly on Neil Patel's data-driven YouTube breakdown of five new SEO rules, Jonny and Pascal layer on their own decade of experience to bring you sharp, practical guidance.The episode also introduces a tool for Shopify and subscription businesses, and brings back a powerful (and often forgotten) SEO benchmarking tool. And closes with two immediately actionable calls to action: one for your email deliverability, and one for understanding your search presence right now.❓ Should I Worry About Sharing My Website Tactics with AI Tools?This question was raised multiple times at Jonny and Pascal's Notebook LM for Website Masterclass in Leeds, and here's what they had to say:The instinct to protect everything is understandable, but the default level of concern is often set too high.Ask yourself honestly: what is the realistic likelihood of a competitor actively searching an LLM for your specific tactics?The real risk is not exposure, it's hesitation over action. Over-worry leads to under-using tools that could genuinely improve your website.Practical steps to protect yourself where it matters:Review your privacy settings on every AI platform you use.If you're on a free plan, be aware that your data may be used for training — consider upgrading to a paid plan to reduce that risk.For sensitive or tactical work, use private cloud environments such as Microsoft 365 Copilot or Notebook LM, which offer more ring-fenced data environments.Never share client data, financial data, or genuinely confidential intellectual property.The biggest real risk, according to Pascal: using AI without a well-crafted briefing, leading to superficial, generic recommendations rather than truly useful insights.The golden rule: Be cautious about the things that genuinely need caution and stop worrying about the things that don't.❓ How Has Google's AI Mode Changed SEO Forever? Neil Patel's 5 New RulesJonny and Pascal review and reflect on Neil Patel's landmark nine-minute YouTube video: Google's AI Mode Changed SEO Forever. Here Are the 5 New Rules. https://www.youtube.com/watch?v=3q3WBkSoANA 1. From the Traffic Economy to the Citation EconomyThe central shift: stop measuring success purely in traffic, and start building for citations.As AI Overviews become the norm, the key question is: Are you credible and trustworthy enough for the AI to select you over your competitor?What are you doing, this week, this month, this year, to build your authority through citations and guest contributions on other platforms?2. The Complexity MoatData shows that short search queries trigger AI Overviews with sources only around 23% of the time.Queries of six or more words trigger source citations 77% of the time.The opportunity: build a strategic "moat" or defence by creating content that answers specific, nuanced, complex questions, not just chasing short keywords.Jonny's take: think in keyword clusters. Become the genuine expert in a topic by going deep, not just broad.3. The Zero-Click RealityClicks and traffic figures are no longer sufficient measures of SEO success.Google is evolving into the answer destination, users may get what they need without ever visiting your site.The shift in mindset: from chasing clicks to building trust, citations, and brand presence within AI-generated answers.4. The Authority TaxTraditional SEO is now the baseline, it's the price of entry, not a competitive advantage.If you've been consistently building authority for the past 3, 5, or 10 years, you are already ahead.Neil Patel's four actions to build authority now, endorsed by Jonny and Pascal:Post on the platforms where your audience actually lives, not just your website.Get mentioned in publications that AI systems already trust and cite.Build and implement Schema Markup so AI can properly scrape and understand your content.Create content that demonstrates depth, not just coverage of a topic.5. The Search Everywhere ShiftSearch is no longer just Google, it spans social networks, forums, app stores, Spotify, Claude, eBay, Vinted, and beyond.The new mindset: it's not about "Googling", it's about searching, and understanding every place your customers might look.Ask yourself: do you truly know where your audience searches for answers?As Jonny and Pascal have been saying for years: it all comes back to E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Tip: paste your own content into your favourite AI tool and ask it to evaluate and improve your E-E-A-T (you'll understand the concept immediately).🛠️ The Website Engine Room: Two Tools to KnowJonny's Pick: Loopwork 🔗 https://www.loopwork.co/A powerful Shopify add-on for businesses with subscription-based products.Creates unique, intelligent subscriber journeys designed to keep customers engaged.Particularly clever at retention: when a subscriber tries to cancel, Loopwork steps in with smart prompts, offers, and alternatives — dramatically reducing churn.Whether you already have subscriptions running or want to turn existing products into recurring revenue, Loopwork is worth exploring.Pascal's Pick: MOZ Domain Authority Checker 🔗 https://moz.com/domain-analysisA free, trusted SEO benchmarking tool that gives your website a domain authority score out of 100.Use it to understand your current search authority, your top-performing pages and keywords, and how you compare to competitors.Context: the average website typically scores around 20–25 out of 100. The BBC scores around 95. Don't be disheartened by a low score — it's easier to climb from 10 to 20 than from 30 to 40.Pascal's recommendation: check your score today, get on with the work, then revisit in three months to track your progress — especially as click and traffic data becomes harder to rely on.✅ The Website Call to Action: Two Things to Do This WeekJonny's Call to Action: Boost Your Email DeliverabilityWith inboxes flooded and spam filters increasingly aggressive, getting your newsletter into the primary inbox is harder than ever. Here's a simple but powerful fix: ask your subscribers to reply to your email.A reply sends a strong signal to email providers that your audience is genuinely engaged and this directly improves your deliverability, open rates, and click-throughs.Try this exact message in your next newsletter:"To make sure our newsletters reach you without any issues, reply 'AI' to this email so we know you're human 🦾, and be sure to move this email to your Primary inbox."Think about what quirky, on-brand reply prompt would resonate with your audience — and make it work for you.Pascal's Call to Action: Build Your Search CVGoogle yourself, right now, and search in three ways:Your name as an individualYour name plus your job title or occupationYour business nameOn each results page, save the full page as a PDF (click the three dots, top right in Google Chrome). Do this across All results, Images, News, and any other relevant tabs.Then study what has been selected by Google, and ask yourself why each result is showing up.You don't need to be an SEO expert to draw conclusions. Logic will guide you.Understanding your current search presence is the foundation for everything else.Repeat this exercise every quarter and track the evolution of your visibility over time.For a deeper view, also try this in ChatGPT, Perplexity, and Claude to see how AI platforms represent you.🎯 Key Takeaways for Website Managers and Business (with timestamps)Here are the selected timestamps, drawn directly from the transcript and written in UK English:00:54 – How the Leeds Web Proud masterclass inspired this episode03:14 – You Ask, We Answer: Should I worry about sharing my website tactics with AI?07:12 – Three practical rules for sharing safely with AI tools08:54 – Website Stories: Neil Patel's five new rules of SEO in the age of AI11:08 – Rule 1: Moving from the traffic economy to the citation economy12:18 – Rule 2: Building a complexity moat with long-form, nuanced content13:27 – Rule 3: The zero-click reality and why traffic figures no longer tell the full story13:46 – Rule 4: The authority tax , why traditional SEO is now just the baseline14:34 – Rule 5: The search everywhere shift, it's not just Google anymore18:43 – Website Engine Room - Jonny's pick is Loopwork: subscriber journeys optimiser for Shopify businesses20:34 – Pascal's pick: dusting off the MOZ Domain Authority Checker to better plan your new SEO tactics22:08 – How to read your domain authority score and what it means for your website24:22 – Jonny's Call to Action: improving email deliverability with a human reply prompt26:47 – Pascal's Call to Action: building your Search CV across Google and AI platforms29:30 – Final reflections and episode roundup🔎 SEO Keywords & Tags:Primary Keywords: AI SEO 2026, Google AI Mode SEO, citation economy, E-E-A-T guidelines, zero click search reality, domain authority checker, schema markup SEO, search everywhere strategy, Shopify subscription management, email deliverability tipsSecondary Keywords: complexity moat content strategy, Loopwork Shopify app, MOZ domain authority score, Neil Patel SEO rules, Notebook LM website review, subscriber journey optimisation, Search CV strategy, long-form content SEO, AI overviews citations--👉 Subscribe to the 90-Day Website Mastery Podcast for more expert insights on SEO, content marketing, and website growth.👉 Leave us a review — your feedback helps others discover the show!👉 Book a discovery call: 90daymarketingmastery.com👉 check our book "WebProud" on Amazon for more website mastery strategies👉 Connect with us on LinkedIn:Jonny RossPascal FintoniAbout the HostsJonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.