This interview with George Toumbev of NatWest Boxed details the rise of Banking-as-a-Service (BaaS), highlighting partnerships with Saga and The AA. Toumbev predicts most retail banking revenue will shift away from traditional channels by 2030, necessitating "embedded banking" that utilizes a bank's license and balance sheet on brand platforms. Successful implementation requires strategic coherence between the brand and financial product, balancing technical excellence with strong banking credentials for safety. To ensure scalability, Boxed uses standardized "Lego block" modules rather than bespoke designs. Ultimately, this model allows brands to increase revenue and sales while outsourcing complex risk management and regulatory compliance to the bank