In Season 10, Episode 4 of Design Nerds Anonymous, host Amanda Schneider zooms out from trust and talent to explore the deeper belief systems holding organizations together: culture and purpose. She’s joined by Ron Tite—author, speaker, founder of Church+State, and former stand-up comic turned award-winning creative director—who has helped global brands align what they believe with how they behave. Together, they unpack why so many organizations get purpose wrong, how short-term thinking erodes real growth, and what it takes to translate lofty ideas into behaviors people across generations can actually see, feel, and follow. Links Mentioned: Grab your copy of Work for What's Next. Sign up for ThinkLab’s Newsletter to keep up with industry trends.  Follow Amanda on LinkedIn for more workplace insights. Book Amanda to speak  This season of Design Nerds Anonymous is presented by Mannington Commercial, THE MART & NeoCon, and The Mav Group.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.