Paris Talks Marketing

In this episode, Paris hosts Martijn van de Veen, Chief Business Development Officer at ICEF, for a discussion about the digital transformation reshaping education marketing. They discuss how the pandemic drove education institutions to adopt virtual recruitment tools, hybrid learning models, and digital marketing strategies, highlighting the benefits and challenges of these innovations. Top Discussion Points 1. Pandemic-Driven Shifts in Education Marketing. 2. Role of Aggregators and Digital Platforms in Recruitment. 3. Balancing Automation with Human Connection in Education. 4. AI-Powered Tools in Education Marketing. 5. ICEF Events. Listen to the full episode for a closer look at how education marketing is evolving through digital innovation, and how to retain the human element that makes high-impact decisions feel right. Links and Resources: 1.  Martijn van de  Veen : https://www.linkedin.com/in/martijnvandeveen/ 2.   Paris Childress: https://www.linkedin.com/in/parischildress/ 3.  Register for ICEF Events : https://www.icef.com/events/

In this episode Paris hosts  Curphy Smith, the  Business Development Manager at Century Solutions Group. Curphy has a rich background in managed services and understands  the evolving cyber threat landscape. In this conversation, Curphy  provides listeners with a roadmap to safeguard businesses. He also shows how to utilize cybersecurity as a catalyst for brand  growth. Tune in to know how to enhance your brand's resilience against cyber threats while driving growth. 00:00 Introduction  02:13 -AI in Cybersecurity and Marketing  07:12- Lead Generation Strategies  13:11- How Fear Influences Cybersecurity Sales  18:22- AI-Driven Cybersecurity Solutions  21:10- The Human Element in Cybersecurity  26:11- Marketing Hooks and Conversion Funnels  38:01 -The Role of Social Engineering Training 39:21 -Balancing AI and Genuine Content (39:21) 48:00 -Conclusion Connect with Us: 1. Curphy Smith 2. Paris Childress

In this episode  Paris is joined by Jeff Umbro, CEO of The Podglomerate, to dive deep into the world of podcasting. Podcasting has become a powerful medium for brands, thought leaders, and content creators to engage with their audience, but it's not without its challenges. Paris and Jeff explore key strategies for podcast production, marketing, and monetization. Jeff shares insights on leveraging podcast advertising platforms like AdvertiseCast, Gumball, and Spotify Ad Analytics to grow your podcast and measure ad performance. They also discuss innovative podcast formats and the value of appearing as a guest on other shows.  But as Jeff Umbro puts it, it's not a one-size-fits-all strategy. The key is to approach podcasting with clear goals, be willing to experiment with formats and marketing strategies, and consistently measure success. Tune in to learn how to use podcasting to enhance brand awareness and drive business growth. 00:00 Introduction 00:30 About The Podglomerate 04:05 Why Start a Podcast? 10:37 Effective Podcast Advertising 22:17 Podcast Measurement and Analytics 26:48 Innovative Podcast Formats 32:45 Jeff's Favorite Podcasts Connect with Us: 1. Jeff Umbro [https://www.linkedin.com/in/jeffumbro/] 2. Paris Childress [https://www.linkedin.com/in/parischildress/]

In this episode of Paris Talks Marketing, Paris speaks with Sean Malarkey, Co-founder and Chief Growth Officer of Repurpose.io, about how content creators can save time and simplify content sharing through effective repurposing. Discover how Repurpose.io allows you to transform a single piece of content from TikTok, Instagram, YouTube, and other platforms into unlimited, platform-optimized content that reaches audiences across YouTube, Facebook, TikTok, Snapchat, LinkedIn, and more. Sean also shares key strategies for optimizing conversion rates and reducing churn, and discusses the importance of automating your content distribution with a single click—eliminating the need for manual sharing. Tune in to learn how to quickly build your omnipresence, automate your marketing efforts, and grow your audience across all channels. 00:00 Introduction to Paris Talks Marketing 00:28 Understanding Repurpose: A Game-Changer for Content Creators 04:11 The Shift in Social Media Content Strategy 15:11 AI's Role in Modern Business Practices 20:42 Conversion Rate Optimization Success Story 26:37 Conversion Rate Optimization Strategies 32:13 Reducing Churn with Strategic Friction 37:50 The Psychology of Customer Retention 45:13 The Power of Content Repurposing Resources and Links 1. Check out Repurpose.io [https://repurpose.io/?nab=0] 2. Connect with Sean Malarkey [https://www.linkedin.com/in/seanmalarkey] 3. Connect with Paris Childress [https://bg.linkedin.com/in/parischildress] 4. Check out our episode featuring Adam Robinson: RetentionB2B Episode [https://paristalksmarketing.transistor.fm/episodes/unlocking-b2b-growth-with-adam-robinson-of-retention-com-rb2b]

In this episode of Paris Talks Marketing, David Arnoux, Co-Founder and CEO of Growth Tribe, shares his insights on modern marketing challenges, the role of AI in business, and principles of  long-term relationship building with customers.  With over 37,000 alumni and 1,000 companies trained, Growth Tribe is at the forefront of  helping organizations develop vital skills, such as project management and data visualization, to inspire their teams and close the digital skills gap. As a learning partner, they co-create blended programs that foster the behavioral and cultural changes they need to perform in a digital world.  Tune in as David and Paris discuss the evolution of organic reach, customer retention strategies, and the future of marketing in an AI-driven world. Key Topics Discussed: 00:00:00 Introduction 00:00:52 The Challenges in Organic Reach and Founder-led Marketing. 00: 11:31  Leveraging Generative AI in Marketing 00:21:34 Antifragile Organizations and Leadership in a Changing World 00:28:58 Long-Term Relationship Building in the Digital Age 00:32:07 The Role of AI in Marketing and Customer Understanding 00:37:01 The Fundamentals of Customer Psychology 00:41:52  The Future of AI Use Cases