Paris Talks Marketing

If you want to see how AI is changing marketing work, team roles, and content creation, this episode is for you. In this episode Paris hosts Jakub Grajcar, the Head of Marketing at Talkie.ai. Jakub shares his path in marketing,  and examines how AI is changing marketing strategies. They discuss new skills for marketers, systems thinking, and building AI agents for specialized tasks. Jakub explains his Content  Flywheel and how it turns talks into ongoing content.  Tune in to hear about  AI's role in shaping marketing jobs, channels, and the future of content.  Episode Talkpoints: * AI in Marketing: Tools and Tips * Voice Dictation and AI Configurations * AI Automation and Workflow *  Future of AI and Generational Impact0:49 The Future of Marketing Jobs *  The Content Flywheel Framework *  The Importance of Conversations in Content Marketing *  YouTube's Golden Age and Niche Content Links and Resources: 1. Jakub Grajcar- www.linkedin.com/in/jakub-grajcar/ 2. Paris Childress- https://www.linkedin.com/in/parischildress/ 3.  Learn more about Talkie.ai:  https://talkie.ai/ 4. Subscribe to Jakub's Substack Silk and Spider: https://jakubgrajcar.substack.com/ 5. Listen to Scaling Practice Management: https://talkie.ai/podcast-scaling-practice-management/

If you're exploring how AI is impacting sales, hiring, and team performance, this episode is for you. Chris Black, CRO at Jolera, joins Paris to talk about how the company has grown into a global MSP with over 700 employees. He shares how they keep a startup mindset, the shift away from white-labeling, and how their channel partner strategy drives scale. This conversation also covers the role of AI. It looks at where AI fits today, what most teams get wrong, and how it is already reshaping the way we hire, sell, and lead. In this episode, you'll hear: * How to  build strong channel partnerships * Challenges with white label-service model * How AI supports sales and marketing * What to fix before using LLMs * The future of hiring and team performance Tune in to learn what's working in leadership, growth, and AI adoption today. Resources and links mentioned: 🔗 Learn more about Jolera: https://www.jolera.com/ 👤 Connect with Chris: https://www.linkedin.com/in/chris-black-yyc/ 📧 Email: [email protected] Connect with Paris: https://www.linkedin.com/in/parischildress/

Meet Aniq Rajabdeen, Head of Marketing at John Keells IT, the digital transformation arm of Sri Lanka's largest conglomerate. With years of experience across the US and APAC, Aniq shares his frontline perspective on how enterprises are adopting AI, enhancing cybersecurity, and executing digital transformation initiatives. This conversation covers the growing role of AI in marketing, productivity and the emerging frontier of Generative Engine Optimization (GEO). Aniq also gives practical advice for marketers and enterprises navigating digital change, including internal AI training and managing risks like hallucinations and data privacy. Talk points: 1. What John Keells IT does: digital transformation across APAC and the Middle East 2. AI enablement for large-scale enterprises 3.The concept of "Bring Your Own AI" in corporate teams 4. How marketing teams can use AI for productivity and content creation 5.Emerging trends in Generative Engine Optimization (GEO) and AI SEO 6. Cybersecurity threats and how AI is both a solution and a challenge 7. The future of work and upskilling for AI readiness Resources mentioned: 1.John Keells IT – https://www.johnkeellsit.com/ 2. ChatGPT – https://openai.com/chatgpt 3. Microsoft Copilot – https://www.microsoft.com/en-us/microsoft-copilot/organizations Connect with us: 1. Aniq Rajabdeen - https://lk.linkedin.com/in/aniqrajabdeen 2. Paris Childress -  https://bg.linkedin.com/in/parischildress Subscribe to the podcast and leave a review if you enjoyed the episode.

Search is changing. AI systems  now control how information is found and shown. In this episode, Andreas Voniatis,  "Dre," joins Paris  to explain what this shift means for content strategy. His work focuses on helping brands appear in AI-generated responses. Andreas explains how large language models select content and why common SEO tactics are being filtered out.  The conversation covers how to build content that aligns with AI preferences. It breaks down why AI ignores low-effort pages.  Dre teaches why reverse engineering AI outputs does not work, and why deep research and persona driven content now lead to visibility. He outlines how AI surfaces sources based on originality, authority, and relevance to the user's intent. He prepares marketers to adapt by shifting from ranking  output to high effort assets that reflect what audiences actually search for in context. Tune in to hear how AI is reshaping visibility and why generic SEO content no longer works. Connect with Dre: https://www.linkedin.com/in/andreas-artios/ Learn more about Artios: https://artios.io/ Connect with Paris : https://www.linkedin.com/in/parischildress/

Jack Wilson, EVP at Amplify5, joins Paris to break down what causes GTM teams to stall. It's not just bad leads or a slow pipeline. It's misalignment, missed signals, and teams pulling in different directions. Jack shares what goes wrong behind the scenes and how to catch it early. He explains how leadership gaps, vague targets, and rushed expansion plans set teams up to struggle. He also talks about where AI helps and where it doesn't, and why trust still matters more than tech in B2B sales. Stop guessing what's wrong. Start fixing your go-to-market. In this episode, you'll learn: * How real alignment between sales and marketing drives better results * The 4 metrics Jack uses to diagnose any go-to-market team * The role of storytelling in sales and what Elvis Presley has to do with it * Why AI won't replace human sellers any time soon * How to make international expansion work for your team Amplify5,  helps companies scale through offshoring solutions that feel personal, flexible, and fast to activate. The company was built by leaders who once sat on the client side and knew what wasn't working ; rigid contracts, slow execution, and partners who didn't deliver. That same mindset shapes how Jack approaches growth, team structure, and long-term success. Check them out here:  Amplify5 Website- https://amplify5.co.uk/ Connect with Jack on LinkedIn:http://linkedin.com/in/ironmanwilson Connect with Paris Childress: https://www.linkedin.com/in/parischildress/ Remember to follow, subscribe and leave us a review on your favorite podcast app.