Meet Aniq Rajabdeen, Head of Marketing at John Keells IT, the digital transformation arm of Sri Lanka’s largest conglomerate. With years of experience across the US and APAC, Aniq shares his frontline perspective on how enterprises are adopting AI, enhancing cybersecurity, and executing digital transformation initiatives.This conversation covers the growing role of AI in marketing, productivity and the emerging frontier of Generative Engine Optimization (GEO). Aniq also gives practical advice for marketers and enterprises navigating digital change, including internal AI training and managing risks like hallucinations and data privacy.Talk points:1. What John Keells IT does: digital transformation across APAC and the Middle East2. AI enablement for large-scale enterprises3.The concept of “Bring Your Own AI” in corporate teams4. How marketing teams can use AI for productivity and content creation5.Emerging trends in Generative Engine Optimization (GEO) and AI SEO6. Cybersecurity threats and how AI is both a solution and a challenge7. The future of work and upskilling for AI readinessResources mentioned:1.John Keells IT – https://www.johnkeellsit.com/2. ChatGPT – https://openai.com/chatgpt3. Microsoft Copilot – https://www.microsoft.com/en-us/microsoft-copilot/organizationsConnect with us:1. Aniq Rajabdeen - https://lk.linkedin.com/in/aniqrajabdeen2. Paris Childress -  https://bg.linkedin.com/in/parischildress Subscribe to the podcast and leave a review if you enjoyed the episode.