Real Business Connections

<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Learn Speak Teach Episode #143 with Mark Schaefer.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">AI is evolving every day, and it is getting incredibly close to producing human-like responses. As this happens, the big question becomes: will the most human companies still win?</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this episode, Ben is joined by Mark Schaefer, author, marketing thought leader, and a fourth time guest on the podcast. Mark also has a new book titled </span><a href="https://www.amazon.com/How-Changes-Your-Customers-Marketing-ebook/dp/B0FQ67TBHF" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"><em>How AI Changes Your Customers</em></a><span style="background-color: transparent; color: rgb(0, 0, 0);">. Together, they dive into the intersection of AI and humanity in business and unpack a critical question for our times: does the most human company still win even as artificial intelligence becomes more sophisticated?</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Whether you want to stand out against the rising tide of AI or find new ways to blend technology with real human connection, this episode offers nuggets of wisdom to help your brand move to the next level. Grab a notebook and pen and tune in.</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[00:00] Trailer</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[01:31] Human first companies</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[04:56] Tactical empathy</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[05:45] Strategic awkwardness</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[10:19] Creativity and art in businesses</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[17:15] AI in a decade</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[18:01] The Diaper Business blog</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[20:00] Offsite versus onsite marketing</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[23:08] AI as a decision marker vs overrides</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[26:46] Creating override in decision making</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[30:24] Transcendent content</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[35:39] Brand culture</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[39:05] AI relationships</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[45:03] Get Mark’s book</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Amazon: </span><a href="https://www.amazon.com/How-Changes-Your-Customers-Marketing-ebook/dp/B0FQ67TBHF" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.amazon.com/How-Changes-Your-Customers-Marketing-ebook/dp/B0FQ67TBHF</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[47:19] Creative ways to use AI</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Key Takeaways: </strong><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "In the future, the most human company might be a blend of real people and AI."~Mark Schaefer [02:51]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "AI is not empathetic. It gives the illusion of empathy." ~Mark Schaefer [03:46]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "Behind these AI interactions is a business plan."~Mark Schaefer [05:01]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "The real human value comes down to vulnerability and shared experiences." ~Mark Schaefer [08:35]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• What's missing in the business voice today is this human connection, friendliness, accessibility, and vulnerability. ~Dr. Philip Kotler [12:01]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "There's no such thing as a weakness.There's just an overdone strength." ~Mark Schaefer [40:16]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• You've got to bring the thunder every time. In everything that you do, double down on the quality. It's really the only way to win in this noisy world.~Mark Schaefer [51:52]</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">People Mentioned and Other Resources:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">1. </span><a href="https://www.amazon.com/Marketing-Rebellion-Most-Human-Company/dp/0578419866" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Marketing Rebellion</a></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">2. </span><a href="https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy-ebook/dp/B0BQCRN6JQ" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Belonging to the Brand</a></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Keep In Touch with Mark Schaefer:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website:&nbsp; </span><a href="https://businessesgrow.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://businessesgrow.com/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">LinkedIn: </span><a href="https://www.linkedin.com/in/markwschaefer/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/markwschaefer/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">YouTube: </span><a href="https://www.youtube.com/c/MarkSchaefer" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.youtube.com/c/MarkSchaefer</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">&nbsp;–</span></p><p><span style="color: rgb(0, 0, 0);">LST is made possible by</span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www://</a><a href="http://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">balbertmarketing.com/</a></p><br><p><br></p>

<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Rochester Business Connections Episode #152 with Eric Winegard.</span></p><p><br></p><p>Watch this episode on Youtube: https://youtu.be/lemHfNQRwbA</p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Is it too late for you to transition from corporate to entrepreneurship? Eric Winegard believes it’s never too late. He walked away from corporate life as a top-producing Vice President and took a leap into entrepreneurship. Together with his wife, Eric has built </span><a href="https://rarebluemoon.io/eric-alexis-winegard/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Rare Blue Moon Marketing</a><span style="background-color: transparent; color: rgb(0, 0, 0);"> into an eight-figure business heading toward nine figures.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this episode, Eric Winegard joins Ben Albert on the show to share nuggets of wisdom on how we can create successful businesses no matter where we are. Eric advocates for starting marketing efforts by first understanding social media platforms and creating content that resonates with your audience. He also emphasizes the power of networking and shares how we can use AI to generate unlimited leads.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Are you ready to take your business to the next level? Grab a notebook and pen, Eric has some powerful notes for you to take home.</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[00:00] Trailer</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[01:22] Timing</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[02:22] The competitive Eric</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[04:37] The exit from corporate</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[08:21] Entrepreneurship mindset</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[10:23] Entrepreneurship takeaways</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[11:28] Services: addition vs subtraction</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[17:14] Limitless leads</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[24:02] Learn about Eric’s AI</span></p><p><a href="http://runday.ai" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">runday.ai</a></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[24:35] Inception of Rare Blue Moon Marketing</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[32:50] Working with your partner</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[40:55] Business owner marketing</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[50:53] Support Eric Winegard</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Instagram: https://www.instagram.com/ericwinegardofficial/</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website: https://rarebluemoon.io/eric-alexis-winegard/</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[52:27] Sales tip</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Key Takeaways:&nbsp;</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• People will tell you that the best producers don't always make the best managers, but a lot of times you can learn so much from them. ~Eric Winegard [03:46]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “There's a lot to learn in business. It's not just sales.” ~ Eric Winegard [09:51]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• I think in a way AI is going to be a blessing because the birth rate is so low, the people to service these low-level jobs aren’t even going to be there. ~ Eric Winegard [15:23]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “No business relationship is built without trust, and trust is built through conversation.” ~Ben Albert [21:53]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “I can't stress enough how many people don't take this step because they're just insecure about what other people are going to say.” ~Eric Winegard [45:25]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “People do business with the best people.” ~ Eric Winegard [53:40]</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Keep In Touch with Eric Winegard:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website:</span><a href="https://www.kateeckman.tv/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> </a><a href="https://rarebluemoon.io/eric-alexis-winegard/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://rarebluemoon.io/eric-alexis-winegard/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/kateeckman/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> </a><a href="https://www.linkedin.com/in/eric-winegard-93892717/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/eric-winegard-93892717/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Instagram:</span><a href="https://www.instagram.com/kateeckman/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> </a><a href="https://www.instagram.com/ericwinegardofficial/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.instagram.com/ericwinegardofficial/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">&nbsp;–</span></p><p><span style="color: rgb(0, 0, 0);">RBC is made possible by</span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www://</a><a href="http://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">balbertmarketing.com/</a></p><br><p><br></p>

<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Learn Speak Teach Episode #142 with Danielle Fette.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">If you cut part of your finger and it fell to the floor, what do you think would be the best way to fix it? Have it sewn back? That’s the traditional approach medicine would take. Danielle Fette and her company have invented a technology that gives your body instructions to regrow the missing part of your finger. With this technology, sewing a body part back is no longer necessary.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this episode, Danielle Fette joins Ben Albert to discuss the revolution </span><a href="https://www.fettech.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Fettech</a><span style="background-color: transparent; color: rgb(0, 0, 0);"> is bringing to the healthcare industry. Danielle and her husband, Clay Fette, are the co-founders of the company.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Danielle tells Ben about surviving a plane fire in July 2025, becoming ‘the wound girl,’ and how she and her husband are transforming the healthcare industry through their companies, among other fascinating stories.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Tune in for an in-depth conversation.&nbsp;</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[00:00] Trailer</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[01:39] July 2025</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[08:53] Reaction to trauma</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[09:37] Victim mentality</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[11:13] Dwelling versus moving on too fast</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[12:43] Latest trend</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[13:35] The power couple</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[17:34] Divide and conquer</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[24:00] Support Danielle Fette</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website: </span><a href="https://www.fettech.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.fettech.com/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[26:55] Changing lives</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[29:22] Is Fettech hiring?</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[34:06] How Danielle became the wound girl</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[38:58] What’s next for Danielle?</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[44:38] Connect with Danielle Fette</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Instagram: </span><a href="https://www.instagram.com/danielle.fette/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.instagram.com/danielle.fette/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;&nbsp;</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Key Takeaways: </strong><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• I try not to forget when I go through hard times, because then it makes me appreciate the good times, but I don't let it define me. ~Danielle Fette [09:10]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “If things were good all the time, I don't know how great we'd be at growing and evolving. There'd be no reason to.”~Danielle Fette [14:29]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• Scarring is a beautiful thing. It's basically saying, "Hey, cells, let's quickly put a patch there so there's no further injury or an infection that happens in the body.” ~Danielle Fette [20:27]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• We all want to feel good in life, but unless you get in tune with your health, notice when something feels off, and speak up for yourself, you're going to get screwed in healthcare. ~Maria Menounos [24:36]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• You have to work with people you're able to communicate with and you respect, whether you see eye to eye or not. ~Danielle Fette [32:17]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “My motto is, we're all going to be patients one day. Treat people the way you want to be treated.” ~Danielle Fette [37:58]</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Keep In Touch with Danielle Fette:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website:</span><a href="https://www.kateeckman.tv/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> </a><a href="https://www.fettech.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.fettech.com/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Instagram: </span><a href="https://www.instagram.com/danielle.fette/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.instagram.com/danielle.fette/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">LinkedIn: </span><a href="http://linkedin.com/in/danielle-fette" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">linkedin.com/in/danielle-fette</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">&nbsp;–</span></p><p><span style="color: rgb(0, 0, 0);">LST is made possible by</span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www://</a><a href="http://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">balbertmarketing.com/</a></p><br><p><br></p>

<p><span style="color: rgb(0, 0, 0);">Real Talk with GrowGetters Episode #29 with Stan Phelps.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Most businesses lose their edge by imitating competitors instead of embracing their uniqueness. One powerful way to stand out is to do less of what everyone else does and focus on what truly sets your brand apart, creating a lasting impact.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">In this exclusive ‘Ask Me Anything’ episode from the </span><a href="https://growgettersonly.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Growgetters ONLY</em></a><span style="color: rgb(0, 0, 0);"> Inner Circle, we are thrilled to have Stan Phelps, a keynote speaker, workshop facilitator, marketing strategist, customer experience expert and author of the Goldfish Series of books.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Stan dives into the concept of Lagniappe, the idea of giving a little extra that leaves a lasting impression. Moreover, he shares the strategies he uses to ensure that the lessons from his talks continue to resonate with audiences long after the talks are over.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">As the conversation unfolds, he explains how to use Sampling in business effectively. He also explores the </span><a href="https://www.amazon.com/Purple-Goldfish-2-0-Attract-Customers/dp/1732665257/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1584219425&amp;sr=8-1" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Purple Goldfish</em></a><span style="color: rgb(0, 0, 0);"> concept and how to ensure your unique offering aligns with the needs and desires of your ideal client.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Finally, he breaks down what makes workshops successful and the common mistakes to avoid. He also shares insights from </span><a href="https://www.amazon.com/Pink-Goldfish-2-0-Exploit-Imperfection/dp/1952234115" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Pink Goldfish</em></a><span style="color: rgb(0, 0, 0);"> on embracing and owning your unique qualities.</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">During this episode, you will learn abou</strong><span style="color: rgb(0, 0, 0);">t:</span></p><p><span style="color: rgb(0, 0, 0);">[00:00] Introduction</span></p><p><span style="color: rgb(0, 0, 0);">[01:15] Free community:</span><a href="http://weallgrowtogether.com" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> weallgrowtogether.com</a></p><p><span style="color: rgb(0, 0, 0);">[01:46] Join the GrowGetters community:</span><a href="https://growgettersonly.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://growgettersonly.com/</a></p><p><span style="color: rgb(0, 0, 0);">[06:31] What is Lagniappe?</span></p><p><span style="color: rgb(0, 0, 0);">[14:34] Lasting Lessons</span></p><p><span style="color: rgb(0, 0, 0);">[20:41] Sampling</span></p><p><span style="color: rgb(0, 0, 0);">[22:41] Purple Goldfish</span></p><p><span style="color: rgb(0, 0, 0);">[26:24] Connecting with Clients</span></p><p><span style="color: rgb(0, 0, 0);">[36:20] Workshops</span></p><p><span style="color: rgb(0, 0, 0);">[44:11] Embrace Your Uniqueness</span></p><p><span style="color: rgb(0, 0, 0);">[49:36] Connect with Stan</span></p><p><span style="color: rgb(0, 0, 0);">•&nbsp; Website:</span><a href="https://stanphelps.com/Lagniappe/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://stanphelps.com/Lagniappe/</a></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Key Takeaways:</strong><span style="color: rgb(0, 0, 0);">&nbsp;&nbsp;</span></p><p><span style="color: rgb(0, 0, 0);">• Referral clients stay longer as customers and spend up to twice as much over their lifetime compared to non-referral clients. ~Stan Phelps [19:28]</span></p><p><span style="color: rgb(0, 0, 0);">• On average, people who are already working with you know only 30% of your total capabilities. ~Stan Phelps [20:21]</span></p><p><span style="color: rgb(0, 0, 0);">• Sampling is the idea of giving your customers additional taste and letting them try out an additional capability. ~Stan Phelps [20:41]</span></p><p><span style="color: rgb(0, 0, 0);">• If you’re not pissing some people off, you’re probably not relevant to many. ~Stan Phelps [23:13]</span></p><p><span style="color: rgb(0, 0, 0);">• Take care of the customers you have, and they will bring you the clients and valuable customers you want. ~Stan Phelps [29:25]</span></p><p><span style="color: rgb(0, 0, 0);">• One way to stand out is by doing less of what everyone else does. ~Stan Phelps [45:58]</span></p><p><span style="color: rgb(0, 0, 0);">• You begin to achieve success when you focus and become known for something. ~Stan Phelps [46:35]</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">People Mentioned and Other Resources:</strong></p><p><span style="color: rgb(0, 0, 0);">1. The Goldfish Series:</span><a href="https://stanphelps.com/books/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://stanphelps.com/books/</a></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Keep In Touch with Stan Phelps:</strong></p><p><span style="color: rgb(0, 0, 0);">Website:</span><a href="https://stanphelps.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://stanphelps.com/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/stanphelps/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/stanphelps/</a></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="https://web.facebook.com/PurpleGoldfishBooks" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://web.facebook.com/PurpleGoldfishBooks</a></p><p><span style="color: rgb(0, 0, 0);">Twitter:</span><a href="https://twitter.com/StanPhelpsPG" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://twitter.com/StanPhelpsPG</a></p><p><span style="color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="https://web.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">–</span></p><p><span style="color: rgb(0, 0, 0);">GrowGetters ONLY is made possible by </span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">www://balbertmarketing.com/</a></p><br><p><br></p>

<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Rochester Business Connections Episode #151 with Jesse Cruz.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Have you ever experienced stage fright? That sudden wave of panic just before you face an audience, when your heart races and your mind goes blank. It can make even the most prepared person doubt themselves, yet it’s not a sign of weakness.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Today, Jesse Cruz shares tips on how we can deal with stage fright. Jesse Cruz is an internationally recognized, award winning speaker, best selling author, and coach specializing in speaker development. He is also the founder and CEO of </span><a href="https://mergeworldwide.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Merge Worldwide</a><span style="background-color: transparent; color: rgb(0, 0, 0);">.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">One powerful lesson Jesse shared came straight from his military experience: “Mission First.” This principle isn’t just for the battlefield; clarity on your mission and the people you’re serving is the foundation for success, both in business and when stepping up as a speaker. Keeping your mission in mind ensures that every decision and action moves you and your audience forward.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">According to Jesse, your phone should be your stage. It doesn’t matter how many followers you have; it’s a great starting point. You can go live on any of your social media platforms, for instance, once a week. Always look at it like a stage and never forget to put your audience at the center of your talk. Jesse also shares actionable tips on how to choose a topic and manage being on a physical stage.</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[00:00] Trailer</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[01:29] Communication leadership in the military</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[02:37] Keynote speaking</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[05:53] Knowing your audience</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[07:32] Signature talks</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[11:21] On the spot workshop</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[13:44] How Jesse got into communication</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[15:42] Rejection</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[18:24] Finding your tribe</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[22:50] Playing small</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[26:11] Don’t mute your voice</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[26:58] Criticism</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[30:32] Your phone, your stage</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[33:18] Getting on a physical stage</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[38:54] Connect with Jesse Cruz</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Facebook: </span><a href="https://web.facebook.com/jesse.cruz.5/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://web.facebook.com/jesse.cruz.5/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">LinkedIn: </span><a href="https://www.linkedin.com/in/jesse-cruz-133714164/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/jesse-cruz-133714164/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[41:58] Partner with Jesse</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[42:58] Choosing a topic</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Key Takeaways: </strong><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• I believe if you want to go faster, you hire a master that can help you and has already walked the path that you've been on. ~Jesse Cruz [04:34]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);"> • Sometimes speakers get on stage, and they want to make the talk all about themselves, and it's not really helping. ~Jesse Cruz [04:52]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);"> • “Not every stage opportunity is your opportunity.” ~Jesse Cruz [07:48]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);"> • When someone's building out a signature talk, they want to focus on the universal principles that most humanity can agree upon. ~Jesse Cruz [09:44]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);"> • “Never take criticism from someone you wouldn't take advice from.” ~Jesse Cruz [27:51]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);"> • The people who are actually very successful, their criticism does not come from a place of envy or hatred. If they were to give you criticism, it's constructive criticism. ~Jesse Cruz [28:14]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);"> • “When you are building a business, don't listen to the people closest to you. Listen to the people closest to your goal.” ~Jesse Cruz [28:55]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);"> • “You actually have a stage in your pocket everywhere you go, because you have a phone.” ~Jesse Cruz [30:49]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);"> • “You don't have to have this crazy inspiring story to have a great message to share.” ~Ben Albert [40:46]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);"> • “Painful lessons usually turn into profitable lessons.” ~Jesse Cruz [43:59]</span></p><p><br></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">People Mentioned and Other Resources:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">1. </span><a href="https://realbusinessconnections.com/podcast/ericamallett/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Erica Mallett Episode</a><span style="background-color: transparent; color: rgb(0, 0, 0);">: </span><a href="https://realbusinessconnections.com/podcast/ericamallett/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://realbusinessconnections.com/podcast/ericamallett/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Keep In Touch with Jesse Cruz:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website: </span><a href="https://mergeworldwide.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://mergeworldwide.com/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Facebook:</span><a href="https://www.kateeckman.tv/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> </a><a href="https://www.facebook.com/jesse.cruz.5" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.facebook.com/jesse.cruz.5</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">LinkedIn: </span><a href="https://www.linkedin.com/in/jesse-cruz-133714164" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/jesse-cruz-133714164</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Instagram: </span><a href="https://www.instagram.com/jessecruzspeaks/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.instagram.com/jessecruzspeaks/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">&nbsp;–</span></p><p><span style="color: rgb(0, 0, 0);">RBC is made possible by</span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www://</a><a href="http://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">balbertmarketing.com/</a></p><br><p><br></p>