Real Business Connections

<p><span style="color: rgb(0, 0, 0);">Email marketing remains one of the most effective ways to engage your audience and drive meaningful results. By understanding the strategies, tools, and techniques behind successful emails, you can turn your email list into a powerful growth engine for your business.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Today’s exclusive “Ask Me Anything” episode from the </span><a href="https://growgettersonly.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>GrowGetters Only</em></a><em style="color: rgb(0, 0, 0);"> </em><span style="color: rgb(0, 0, 0);">community features Liz Wilcox, famously known as the “Fresh Princess of Email.” Liz shares her journey to becoming the “Fresh Princess of Email” and the unique strategies that set her apart in the world of email marketing.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Liz also discusses how to use video effectively in email marketing, the power of the PS (postscript), and how to craft emails that capture attention and keep readers engaged. Additionally, she shares practical tips for making every email you send truly valuable to your audience.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Beyond writing great emails, Liz discusses open and click rates, boosting engagement, and building an email list that people actually read and respond to.</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="color: rgb(0, 0, 0);">[00:00] Introduction</span></p><p><span style="color: rgb(0, 0, 0);">[00:46] Community:</span><a href="http://weallgrowtogether.com" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> weallgrowtogether.com</a></p><p><span style="color: rgb(0, 0, 0);">[02:28] Fresh Princess of Email</span></p><p><span style="color: rgb(0, 0, 0);">[04:01] Email Strategy</span></p><p><span style="color: rgb(0, 0, 0);">[08:26] Video in Email Marketing</span></p><p><span style="color: rgb(0, 0, 0);">[14:40] Artificial intelligence (AI)</span></p><p><span style="color: rgb(0, 0, 0);">[16:12] The Power of the PS</span></p><p><span style="color: rgb(0, 0, 0);">[21:02] Emails that get read</span></p><p><span style="color: rgb(0, 0, 0);">[27:42] Value&nbsp;</span></p><p><span style="color: rgb(0, 0, 0);">[37:15] Open &amp; Click Rates</span></p><p><span style="color: rgb(0, 0, 0);">[47:13] Email List</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[53:58] Connect with Liz Wilcox</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• Website: </span><a href="https://lizwilcox.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://lizwilcox.com/</a></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">•&nbsp; </span><span style="color: rgb(0, 0, 0);">Email Marketing Membership: </span><a href="https://benalbertfylc315--lizwilcox.thrivecart.com/email-marketing-membership/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://benalbertfylc315--lizwilcox.thrivecart.com/email-marketing-membership/</a><span style="color: rgb(0, 0, 0);">&nbsp;</span></p><p><br></p><p><br></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Key Takeaways: </strong><span style="color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="color: rgb(0, 0, 0);">• Instead of storytelling in emails, share personal updates with your audience. ~Liz Wilcox [05:49]</span></p><p><span style="color: rgb(0, 0, 0);">• Emails should never exceed 400 words. ~Liz Wilcox [21:03]</span></p><p><span style="color: rgb(0, 0, 0);">• Email is the most effective way to make money through marketing. ~Liz Wilcox [21:55]</span></p><p><span style="color: rgb(0, 0, 0);">• Email metrics are never entirely accurate due to technological glitches. ~Liz Wilcox [38:18]</span></p><p><span style="color: rgb(0, 0, 0);">• The best way to boost your open and click rates is to ensure your welcome sequence engages people. ~Liz Wilcox [39:33]</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">People Mentioned and Other Resources:</strong></p><p><span style="color: rgb(0, 0, 0);">1. Kit:</span><a href="https://kit.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://kit.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://kit.com/</a></p><p><span style="color: rgb(0, 0, 0);">2. Website:</span><a href="https://lizwilcox.com/?affiliate=benalbertfylc315" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://lizwilcox.com/?affiliate=benalbertfylc315" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://lizwilcox.com/?affiliate=benalbertfylc315</a></p><p><span style="color: rgb(0, 0, 0);">3. Email Marketing Membership:</span><a href="https://benalbertfylc315--lizwilcox.thrivecart.com/email-marketing-membership/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://benalbertfylc315--lizwilcox.thrivecart.com/email-marketing-membership/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://benalbertfylc315--lizwilcox.thrivecart.com/email-marketing-membership/</a></p><p><span style="color: rgb(0, 0, 0);">4. The Power of the PS:</span><a href="https://lizwilcox.com/episode-38-the-power-of-the-ps/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://lizwilcox.com/episode-38-the-power-of-the-ps/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://lizwilcox.com/episode-38-the-power-of-the-ps/</a></p><p><span style="color: rgb(0, 0, 0);">5. Boosting Open &amp; Click Rates:</span><a href="https://lizwilcox.com/episode-34-boosting-open-and-click-rates/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://lizwilcox.com/episode-34-boosting-open-and-click-rates/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://lizwilcox.com/episode-34-boosting-open-and-click-rates/</a></p><p><span style="color: rgb(0, 0, 0);">6. 7 Reasons You Hate Email and Why to Ignore It:</span><a href="https://www.youtube.com/watch?v=TE0mprUg2D0" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://www.youtube.com/watch?v=TE0mprUg2D0" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.youtube.com/watch?v=TE0mprUg2D0</a></p><p><span style="color: rgb(0, 0, 0);">7. 7 Complaints About Email:</span><a href="https://www.youtube.com/watch?v=R3Nn4imuLxc&amp;t=1s" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://www.youtube.com/watch?v=R3Nn4imuLxc&amp;t=1s" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.youtube.com/watch?v=R3Nn4imuLxc&amp;t=1s</a></p><p><span style="color: rgb(0, 0, 0);">8. 7 Different Ways to Use AI in Email:</span><a href="https://www.youtube.com/watch?v=7aIySNDCWpo" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://www.youtube.com/watch?v=7aIySNDCWpo" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.youtube.com/watch?v=7aIySNDCWpo</a></p><p><span style="color: rgb(0, 0, 0);">9. AI Podcast Episode:</span><a href="https://www.youtube.com/watch?v=_jWlx8l_kVE&amp;t=182s" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://www.youtube.com/watch?v=_jWlx8l_kVE&amp;t=182s" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.youtube.com/watch?v=_jWlx8l_kVE&amp;t=182s</a></p><p><span style="color: rgb(0, 0, 0);">10. Funnels in 2025 and Beyond:</span><a href="https://www.youtube.com/watch?v=mqqFUJz2MAM&amp;t=26s" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://www.youtube.com/watch?v=mqqFUJz2MAM&amp;t=26s" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.youtube.com/watch?v=mqqFUJz2MAM&amp;t=26s</a></p><p><span style="color: rgb(0, 0, 0);">11. Opens and Clicks Deep Dive:</span><a href="https://www.youtube.com/watch?v=UHSvbjJb1U0&amp;t=1026s" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://www.youtube.com/watch?v=UHSvbjJb1U0&amp;t=1026s" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.youtube.com/watch?v=UHSvbjJb1U0&amp;t=1026s</a></p><p><span style="color: rgb(0, 0, 0);">12. Extra Email Training:</span><a href="https://www.youtube.com/watch?v=7I6I4jhvYdM" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://www.youtube.com/watch?v=7I6I4jhvYdM" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.youtube.com/watch?v=7I6I4jhvYdM</a></p><p><br></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Keep In Touch with Liz Wilcox:</strong></p><p><span style="color: rgb(0, 0, 0);">Website:</span><a href="https://lizwilcox.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://lizwilcox.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://lizwilcox.com/</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="https://www.instagram.com/thelizwilcox/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://www.instagram.com/thelizwilcox/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.instagram.com/thelizwilcox/</a></p><p><span style="color: rgb(0, 0, 0);">YouTube:</span><a href="https://www.youtube.com/@thelizwilcox" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://www.youtube.com/@thelizwilcox" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.youtube.com/@thelizwilcox</a></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="https://facebook.com/groups/emailmarketingwithliz" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://facebook.com/groups/emailmarketingwithliz" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://facebook.com/groups/emailmarketingwithliz</a></p><p><span style="color: rgb(0, 0, 0);">Facebook Community:</span><a href="https://www.facebook.com/groups/emailmarketingwithliz" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://www.facebook.com/groups/emailmarketingwithliz" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://www.facebook.com/groups/emailmarketingwithliz</a></p><p><span style="color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="https://web.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">–</span></p><p><span style="color: rgb(0, 0, 0);">GrowGetters ONLY is made possible by </span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">www://balbertmarketing.com/</a></p><p><br></p><br><p><br></p>

<p><span style="color: rgb(0, 0, 0);">Learn Speak Teach Episode #144 with Nick Gray.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Making new friends doesn’t have to be challenging. With the right approach, you can build meaningful personal relationships and grow valuable business connections with ease.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Joining us today is Nick Gray, an entrepreneur and the author of the best-selling book </span><a href="https://party.pro/book/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings</em></a><span style="color: rgb(0, 0, 0);">.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">In the episode, Nick shares practical tips on how to make new friends and expand your social circle. He also highlights trending tools that make connecting with others easier, whether for personal growth or business networking.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Nick also dives into his viral blind date that gained 27 million impressions, offering an inside look at what made it so successful. Moreover, he discusses how to create a Personal Friend Newsletter that provides real value and fosters genuine connections.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Finally, Nick discusses the importance of having a personal website and shares tips for creating one that stands out. He also provides guidance on how to tour a museum for the best possible experience.</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="color: rgb(0, 0, 0);">[00:00] Trailer&nbsp;</span></p><p><span style="color: rgb(0, 0, 0);">[01:17] Nick’s First Time On The Show</span></p><p><a href="https://realbusinessconnections.com/podcast/nickgray/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://realbusinessconnections.com/podcast/nickgray/</a></p><p><span style="color: rgb(0, 0, 0);">[02:30] Making New Friends</span></p><p><span style="color: rgb(0, 0, 0);">[03:40] The 2-Hour Cocktail Party:</span><a href="https://bit.ly/3Ix0OYk" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://bit.ly/3Ix0OYk</a></p><p><span style="color: rgb(0, 0, 0);">[06:05] Viral blind date</span></p><p><span style="color: rgb(0, 0, 0);">[07:40] Friend Newsletter</span></p><p><span style="color: rgb(0, 0, 0);">[20:33] Personal Website</span></p><p><span style="color: rgb(0, 0, 0);">[24:01]</span><a href="https://personalwebsites.net/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> PersonalWebsites.net</a></p><p><span style="color: rgb(0, 0, 0);">[25:21]</span><a href="http://realbenalbert.com" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> http://realbenalbert.com</a></p><p><span style="color: rgb(0, 0, 0);">[29:18]</span><a href="https://personalwebsites.org/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> PersonalWebsite.org</a></p><p><span style="color: rgb(0, 0, 0);">[32:59] Museum Hack</span></p><p><span style="color: rgb(0, 0, 0);">[48:01] Connect with Nick&nbsp;</span></p><p><span style="color: rgb(0, 0, 0);">• Friend Newsletter:</span><a href="https://nickgray.net/signup-for-email-updates/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://nickgray.net/signup-for-email-updates/</a></p><p><span style="color: rgb(0, 0, 0);">• The 2-Hour Cocktail Party:</span><a href="https://party.pro/book/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://party.pro/book/</a></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Key Takeaways: </strong><span style="color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="color: rgb(0, 0, 0);">• When sending a friendship newsletter, focus on adding value first, such as offering personal recommendations. ~Nick Gray [10:56]</span></p><p><span style="color: rgb(0, 0, 0);">• “Perfect is the enemy of good. ~Nick Gray [15:45]</span></p><p><span style="color: rgb(0, 0, 0);">• Including a picture of yourself in your friend newsletter is helpful because it creates a personal and human connection. ~Nick Gray [19:52]</span></p><p><span style="color: rgb(0, 0, 0);">• A personal website is one of the simplest ways to influence the first few results that appear on Google and ChatGPT. ~Nick Gray [20:56]</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">People Mentioned and Other Resources:</strong></p><p><span style="color: rgb(0, 0, 0);">1. The 2-Hour Cocktail Party:</span><a href="https://bit.ly/3Ix0OYk" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://bit.ly/3Ix0OYk</a></p><p><span style="color: rgb(0, 0, 0);">2. Partiful:</span><a href="https://partiful.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://partiful.com/</a></p><p><span style="color: rgb(0, 0, 0);">3. Luma:</span><a href="https://luma.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://luma.com/</a></p><p><span style="color: rgb(0, 0, 0);">4. Carrd:</span><a href="https://carrd.co/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://carrd.co/</a></p><p><span style="color: rgb(0, 0, 0);">5.</span><a href="http://nownownow.com" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> nownownow.com</a></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Keep In Touch with Nick Gray:</strong></p><p><span style="color: rgb(0, 0, 0);">Website:</span><a href="https://nickgray.net/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://nickgray.net/</a></p><p><span style="color: rgb(0, 0, 0);">Twitter:</span><a href="https://twitter.com/nickgraynews" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://twitter.com/nickgraynews</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/nickgraynews/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/nickgraynews/</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="https://www.instagram.com/nickgraynews/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.instagram.com/nickgraynews/</a></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="https://www.facebook.com/newfriend?fref=ts" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.facebook.com/newfriend?fref=ts</a></p><p><span style="color: rgb(0, 0, 0);">YouTube:</span><a href="https://www.youtube.com/user/nickgray" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.youtube.com/user/nickgray</a></p><p><span style="color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">–</span></p><p><span style="color: rgb(0, 0, 0);">LST is made possible by</span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www://</a><a href="http://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">balbertmarketing.com/</a></p><p><br></p>

<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Learn Speak Teach Episode #143 with Mark Schaefer.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">AI is evolving every day, and it is getting incredibly close to producing human-like responses. As this happens, the big question becomes: will the most human companies still win?</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this episode, Ben is joined by Mark Schaefer, author, marketing thought leader, and a fourth time guest on the podcast. Mark also has a new book titled </span><a href="https://www.amazon.com/How-Changes-Your-Customers-Marketing-ebook/dp/B0FQ67TBHF" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"><em>How AI Changes Your Customers</em></a><span style="background-color: transparent; color: rgb(0, 0, 0);">. Together, they dive into the intersection of AI and humanity in business and unpack a critical question for our times: does the most human company still win even as artificial intelligence becomes more sophisticated?</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Whether you want to stand out against the rising tide of AI or find new ways to blend technology with real human connection, this episode offers nuggets of wisdom to help your brand move to the next level. Grab a notebook and pen and tune in.</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[00:00] Trailer</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[01:31] Human first companies</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[04:56] Tactical empathy</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[05:45] Strategic awkwardness</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[10:19] Creativity and art in businesses</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[17:15] AI in a decade</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[18:01] The Diaper Business blog</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[20:00] Offsite versus onsite marketing</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[23:08] AI as a decision marker vs overrides</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[26:46] Creating override in decision making</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[30:24] Transcendent content</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[35:39] Brand culture</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[39:05] AI relationships</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[45:03] Get Mark’s book</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Amazon: </span><a href="https://www.amazon.com/How-Changes-Your-Customers-Marketing-ebook/dp/B0FQ67TBHF" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.amazon.com/How-Changes-Your-Customers-Marketing-ebook/dp/B0FQ67TBHF</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[47:19] Creative ways to use AI</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Key Takeaways: </strong><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "In the future, the most human company might be a blend of real people and AI."~Mark Schaefer [02:51]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "AI is not empathetic. It gives the illusion of empathy." ~Mark Schaefer [03:46]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "Behind these AI interactions is a business plan."~Mark Schaefer [05:01]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "The real human value comes down to vulnerability and shared experiences." ~Mark Schaefer [08:35]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• What's missing in the business voice today is this human connection, friendliness, accessibility, and vulnerability. ~Dr. Philip Kotler [12:01]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "There's no such thing as a weakness.There's just an overdone strength." ~Mark Schaefer [40:16]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• You've got to bring the thunder every time. In everything that you do, double down on the quality. It's really the only way to win in this noisy world.~Mark Schaefer [51:52]</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">People Mentioned and Other Resources:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">1. </span><a href="https://www.amazon.com/Marketing-Rebellion-Most-Human-Company/dp/0578419866" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Marketing Rebellion</a></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">2. </span><a href="https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy-ebook/dp/B0BQCRN6JQ" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Belonging to the Brand</a></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Keep In Touch with Mark Schaefer:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website:&nbsp; </span><a href="https://businessesgrow.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://businessesgrow.com/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">LinkedIn: </span><a href="https://www.linkedin.com/in/markwschaefer/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/markwschaefer/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">YouTube: </span><a href="https://www.youtube.com/c/MarkSchaefer" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.youtube.com/c/MarkSchaefer</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">&nbsp;–</span></p><p><span style="color: rgb(0, 0, 0);">LST is made possible by</span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www://</a><a href="http://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">balbertmarketing.com/</a></p><br><p><br></p>

<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Rochester Business Connections Episode #152 with Eric Winegard.</span></p><p><br></p><p>Watch this episode on Youtube: https://youtu.be/lemHfNQRwbA</p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Is it too late for you to transition from corporate to entrepreneurship? Eric Winegard believes it’s never too late. He walked away from corporate life as a top-producing Vice President and took a leap into entrepreneurship. Together with his wife, Eric has built </span><a href="https://rarebluemoon.io/eric-alexis-winegard/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Rare Blue Moon Marketing</a><span style="background-color: transparent; color: rgb(0, 0, 0);"> into an eight-figure business heading toward nine figures.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this episode, Eric Winegard joins Ben Albert on the show to share nuggets of wisdom on how we can create successful businesses no matter where we are. Eric advocates for starting marketing efforts by first understanding social media platforms and creating content that resonates with your audience. He also emphasizes the power of networking and shares how we can use AI to generate unlimited leads.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Are you ready to take your business to the next level? Grab a notebook and pen, Eric has some powerful notes for you to take home.</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[00:00] Trailer</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[01:22] Timing</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[02:22] The competitive Eric</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[04:37] The exit from corporate</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[08:21] Entrepreneurship mindset</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[10:23] Entrepreneurship takeaways</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[11:28] Services: addition vs subtraction</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[17:14] Limitless leads</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[24:02] Learn about Eric’s AI</span></p><p><a href="http://runday.ai" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">runday.ai</a></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[24:35] Inception of Rare Blue Moon Marketing</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[32:50] Working with your partner</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[40:55] Business owner marketing</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[50:53] Support Eric Winegard</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Instagram: https://www.instagram.com/ericwinegardofficial/</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website: https://rarebluemoon.io/eric-alexis-winegard/</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[52:27] Sales tip</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Key Takeaways:&nbsp;</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• People will tell you that the best producers don't always make the best managers, but a lot of times you can learn so much from them. ~Eric Winegard [03:46]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “There's a lot to learn in business. It's not just sales.” ~ Eric Winegard [09:51]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• I think in a way AI is going to be a blessing because the birth rate is so low, the people to service these low-level jobs aren’t even going to be there. ~ Eric Winegard [15:23]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “No business relationship is built without trust, and trust is built through conversation.” ~Ben Albert [21:53]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “I can't stress enough how many people don't take this step because they're just insecure about what other people are going to say.” ~Eric Winegard [45:25]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “People do business with the best people.” ~ Eric Winegard [53:40]</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Keep In Touch with Eric Winegard:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website:</span><a href="https://www.kateeckman.tv/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> </a><a href="https://rarebluemoon.io/eric-alexis-winegard/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://rarebluemoon.io/eric-alexis-winegard/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/kateeckman/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> </a><a href="https://www.linkedin.com/in/eric-winegard-93892717/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/eric-winegard-93892717/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Instagram:</span><a href="https://www.instagram.com/kateeckman/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> </a><a href="https://www.instagram.com/ericwinegardofficial/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.instagram.com/ericwinegardofficial/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">&nbsp;–</span></p><p><span style="color: rgb(0, 0, 0);">RBC is made possible by</span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www://</a><a href="http://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">balbertmarketing.com/</a></p><br><p><br></p>

<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Learn Speak Teach Episode #142 with Danielle Fette.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">If you cut part of your finger and it fell to the floor, what do you think would be the best way to fix it? Have it sewn back? That’s the traditional approach medicine would take. Danielle Fette and her company have invented a technology that gives your body instructions to regrow the missing part of your finger. With this technology, sewing a body part back is no longer necessary.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this episode, Danielle Fette joins Ben Albert to discuss the revolution </span><a href="https://www.fettech.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Fettech</a><span style="background-color: transparent; color: rgb(0, 0, 0);"> is bringing to the healthcare industry. Danielle and her husband, Clay Fette, are the co-founders of the company.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Danielle tells Ben about surviving a plane fire in July 2025, becoming ‘the wound girl,’ and how she and her husband are transforming the healthcare industry through their companies, among other fascinating stories.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Tune in for an in-depth conversation.&nbsp;</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[00:00] Trailer</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[01:39] July 2025</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[08:53] Reaction to trauma</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[09:37] Victim mentality</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[11:13] Dwelling versus moving on too fast</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[12:43] Latest trend</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[13:35] The power couple</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[17:34] Divide and conquer</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[24:00] Support Danielle Fette</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website: </span><a href="https://www.fettech.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.fettech.com/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[26:55] Changing lives</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[29:22] Is Fettech hiring?</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[34:06] How Danielle became the wound girl</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[38:58] What’s next for Danielle?</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[44:38] Connect with Danielle Fette</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Instagram: </span><a href="https://www.instagram.com/danielle.fette/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.instagram.com/danielle.fette/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;&nbsp;</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Key Takeaways: </strong><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• I try not to forget when I go through hard times, because then it makes me appreciate the good times, but I don't let it define me. ~Danielle Fette [09:10]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “If things were good all the time, I don't know how great we'd be at growing and evolving. There'd be no reason to.”~Danielle Fette [14:29]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• Scarring is a beautiful thing. It's basically saying, "Hey, cells, let's quickly put a patch there so there's no further injury or an infection that happens in the body.” ~Danielle Fette [20:27]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• We all want to feel good in life, but unless you get in tune with your health, notice when something feels off, and speak up for yourself, you're going to get screwed in healthcare. ~Maria Menounos [24:36]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• You have to work with people you're able to communicate with and you respect, whether you see eye to eye or not. ~Danielle Fette [32:17]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “My motto is, we're all going to be patients one day. Treat people the way you want to be treated.” ~Danielle Fette [37:58]</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Keep In Touch with Danielle Fette:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website:</span><a href="https://www.kateeckman.tv/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> </a><a href="https://www.fettech.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.fettech.com/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Instagram: </span><a href="https://www.instagram.com/danielle.fette/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.instagram.com/danielle.fette/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">LinkedIn: </span><a href="http://linkedin.com/in/danielle-fette" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">linkedin.com/in/danielle-fette</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">&nbsp;–</span></p><p><span style="color: rgb(0, 0, 0);">LST is made possible by</span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www://</a><a href="http://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">balbertmarketing.com/</a></p><br><p><br></p>