Real Business Connections

<p><span style="color: rgb(0, 0, 0);">Real Talk with GrowGetters Episode #28 with Heather Parady.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Many entrepreneurs struggle to break through the market noise and create content that truly resonates with their audience. However, by leveraging the art of storytelling in content creation, they can share their stories in a compelling way that captivates audiences and builds meaningful connections.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">“In this exclusive ‘Ask Me Anything’ episode from the </span><a href="https://growgettersonly.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>GrowGetters Only</em></a><em style="color: rgb(0, 0, 0);"> c</em><span style="color: rgb(0, 0, 0);">ommunity, we learn from Heather Parady, a short-form video strategist, master storyteller, and host of </span><a href="https://www.heatherparady.com/podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Unconventional Leaders</em></a><span style="color: rgb(0, 0, 0);">.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Heather dives into the psychology behind viral storytelling and shares insights on crafting videos that resonate with audiences. She discusses the origin of her ideas, what fuels her creativity, and how her unique personality influences the content she creates.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Heather also provides practical guidance on getting started with storytelling through videos and navigating negative feedback. Additionally, she shares the tools she uses to simplify content creation and discusses how her videos impact her business.</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="color: rgb(0, 0, 0);">[00:00] Intro</span></p><p><span style="color: rgb(0, 0, 0);">[01:32] Free community:</span><a href="http://weallgrowtogether.com" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> weallgrowtogether.com</a></p><p><span style="color: rgb(0, 0, 0);">[02:06] Join the GrowGetters community:</span><a href="https://growgettersonly.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://growgettersonly.com/</a></p><p><span style="color: rgb(0, 0, 0);">[06:40] Ideas</span></p><p><span style="color: rgb(0, 0, 0);">[11:55] Personality</span></p><p><span style="color: rgb(0, 0, 0);">[18:33] Inauthentic Guests</span></p><p><span style="color: rgb(0, 0, 0);">[21:15] Storytelling</span></p><p><span style="color: rgb(0, 0, 0);">[25:34] Negative Feedback</span></p><p><span style="color: rgb(0, 0, 0);">[25:59] Website:</span><a href="https://www.heatherparady.com/untestimonials" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.heatherparady.com/untestimonials</a></p><p><span style="color: rgb(0, 0, 0);">[40:08] Impact</span></p><p><span style="color: rgb(0, 0, 0);">[41:30] Tools</span></p><p><span style="color: rgb(0, 0, 0);">[45:14] Media company</span></p><p><span style="color: rgb(0, 0, 0);">[49:31] Connect with Heather</span></p><p><span style="color: rgb(0, 0, 0);">• Blog:</span><a href="https://www.heatherparady.com/blog" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.heatherparady.com/blog</a></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Key Takeaways:&nbsp;&nbsp;</strong></p><p><span style="color: rgb(0, 0, 0);">• “If you have no tolerance for failure, you won’t create anything new.” ~Brené Brown [04:12]</span></p><p><span style="color: rgb(0, 0, 0);">• “Energy is the most undeniable thing. You can’t fake it.” ~Heather Parady [13:29]</span></p><p><span style="color: rgb(0, 0, 0);">• There is nothing more attractive or magnetic than being comfortable in your own skin. ~Heather Parady [13:44]</span></p><p><span style="color: rgb(0, 0, 0);">• Use Negative Feedback Objectively. ~Heather Parady [44:35]</span></p><p><span style="color: rgb(0, 0, 0);">• Sometimes you need to take a step back in order to move forward. ~Heather Parady [47:19]</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">People Mentioned and Other Resources:</strong></p><p><span style="color: rgb(0, 0, 0);">1.</span><a href="https://en.wikipedia.org/wiki/Tommy_Robinson" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> Tommy Robinson</a></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Keep In Touch with Heather Parady:</strong></p><p><span style="color: rgb(0, 0, 0);">Website:</span><a href="https://www.heatherparady.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.heatherparady.com/</a></p><p><span style="color: rgb(0, 0, 0);">Podcast:</span><a href="https://www.heatherparady.com/podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.heatherparady.com/podcast</a></p><p><span style="color: rgb(0, 0, 0);">YouTube:</span><a href="https://www.youtube.com/@HeatherParady" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.youtube.com/@HeatherParady</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="https://www.instagram.com/heatherparady/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.instagram.com/heatherparady/</a></p><p><span style="color: rgb(0, 0, 0);">Blog:</span><a href="https://www.heatherparady.com/blog" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.heatherparady.com/blog</a></p><p><span style="color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="https://web.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">–</span></p><p><span style="color: rgb(0, 0, 0);">GrowGetters ONLY is made possible by </span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">www://balbertmarketing.com/</a></p><br><p><br></p>

<p><span style="color: rgb(0, 0, 0);">Learn Speak Teach Episode #140 with Jeff C West.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Many people hold misconceptions about money and wealth without realizing how these beliefs shape their decisions and limit their potential. Understanding and confronting these misconceptions is the first step toward true financial independence.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Today, we are joined by Jeff C. West, renowned speaker and international authority on sales &amp; leadership, and acclaimed author of business parables including </span><a href="https://jeffcwest.com/tutgbook/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>The Unexpected Tour Guide</em></a><span style="color: rgb(0, 0, 0);">, </span><a href="https://jeffcwest.com/bluehairbook/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Said the Lady with the Blue Hair</em></a><span style="color: rgb(0, 0, 0);">, </span><a href="https://jeffcwest.com/saleswise/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Streetwise to Saleswise</em></a><span style="color: rgb(0, 0, 0);">, and his most recent book, </span><a href="https://jeffcwest.com/thehiddenheist/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>The Hidden Heist: Stop Robbing Yourself of Lasting Wealth.</em></a></p><p><br></p><p><span style="color: rgb(0, 0, 0);">In the episode, Jeff shares the inspiration behind his latest book,</span><a href="https://jeffcwest.com/thehiddenheist/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em> The Hidden Heist</em></a><span style="color: rgb(0, 0, 0);">, and gives listeners a glimpse of some of its powerful insights. He opens up about his writing journey, explaining how he got started, why he writes in parables, and where his ideas come from.</span></p><p><span style="color: rgb(0, 0, 0);">Jeff also shares key sales lessons and uncovers common misconceptions about money and wealth, showing how these beliefs subtly shape our decisions.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Finally, Jeff introduces his </span><a href="https://jeffcwest.com/fusionpoints/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Fusion Point </em></a><span style="color: rgb(0, 0, 0);">concept, a framework built on aligning emotion and logic to boost sales and client retention. In addition, he shares practical tips for effective business conversations.</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="color: rgb(0, 0, 0);">[00:00] Trailer&nbsp;</span></p><p><span style="color: rgb(0, 0, 0);">[01:27]</span><a href="https://jeffcwest.com/thehiddenheist/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> The Hidden Heist</a></p><p><span style="color: rgb(0, 0, 0);">[08:30] Sales Lessons</span></p><p><span style="color: rgb(0, 0, 0);">[11:57] Money Misconceptions</span></p><p><span style="color: rgb(0, 0, 0);">[16:13] Books:</span><a href="https://jeffcwest.com/books/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://jeffcwest.com/books/</a></p><p><span style="color: rgb(0, 0, 0);">[19:45] Journey Into Writing</span></p><p><span style="color: rgb(0, 0, 0);">[27:13] Books in Progress</span></p><p><span style="color: rgb(0, 0, 0);">[33:43] FusionPoint</span></p><p><span style="color: rgb(0, 0, 0);">[45:43] Connect with Jeff</span></p><p><span style="color: rgb(0, 0, 0);">• Website:</span><a href="https://jeffcwest.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://jeffcwest.com/</a></p><p><span style="color: rgb(0, 0, 0);">• Youtube:</span><a href="https://www.youtube.com/@JeffCWestAuthorSpeaker" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.youtube.com/@JeffCWestAuthorSpeaker</a></p><p><span style="color: rgb(0, 0, 0);">• How Ordinary People Become Millionaires:</span><a href="https://bit.ly/48uMqOB" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://bit.ly/48uMqOB</a></p><p><span style="color: rgb(0, 0, 0);">[47:27] Business Conversations</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Key Takeaways:&nbsp;&nbsp;</strong></p><p><span style="color: rgb(0, 0, 0);">• “Sales presentations make people talk, while sales conversations make people ask questions and listen.” ~Jeff C West [09:01]</span></p><p><span style="color: rgb(0, 0, 0);">• Before anyone can change their actions, they must first change their mindset. ~Jeff C West [11:24]</span></p><p><span style="color: rgb(0, 0, 0);">• “Every decision is a combination of logic and emotion. The decisions we make often depend on which emotion is in the lead.” ~Jeff C West [35:17]</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">People Mentioned and Other Resources:</strong></p><p><span style="color: rgb(0, 0, 0);">1.</span><a href="https://en.wikipedia.org/wiki/Michael_Connelly" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> Michael Connelly</a></p><p><span style="color: rgb(0, 0, 0);">2. The Hidden Heist:</span><a href="https://jeffcwest.com/thehiddenheist/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://jeffcwest.com/thehiddenheist/</a></p><p><span style="color: rgb(0, 0, 0);">3. Streetwise to Saleswise:</span><a href="https://jeffcwest.com/saleswise/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://jeffcwest.com/saleswise/</a></p><p><span style="color: rgb(0, 0, 0);">4. The Unexpected Tour Guide:</span><a href="https://jeffcwest.com/tutgbook/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://jeffcwest.com/tutgbook/</a></p><p><span style="color: rgb(0, 0, 0);">5. Said the Lady with the Blue Hair:</span><a href="https://jeffcwest.com/bluehairbook/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://jeffcwest.com/bluehairbook/</a></p><p><span style="color: rgb(0, 0, 0);">6. How I Raised Myself From Failure To Success In Selling:</span><a href="https://bit.ly/4ieJkS0" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://bit.ly/4ieJkS0</a></p><p><span style="color: rgb(0, 0, 0);">7. The Lincoln Lawyer:</span><a href="https://bit.ly/44bwn5Z" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://bit.ly/44bwn5Z</a></p><p><span style="color: rgb(0, 0, 0);">8. The Case for Christ:</span><a href="https://bit.ly/48i79E3" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://bit.ly/48i79E3</a></p><p><span style="color: rgb(0, 0, 0);">9. Endless Referrals:</span><a href="https://bit.ly/4p8ytvS" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://bit.ly/4p8ytvS</a></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Keep In Touch with Jeff C West:</strong></p><p><span style="color: rgb(0, 0, 0);">Website:</span><a href="https://jeffcwest.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://jeffcwest.com/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/jeffcwest/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/jeffcwest/</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="https://www.instagram.com/jeffcwest/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.instagram.com/jeffcwest/</a></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="https://www.facebook.com/jeff.west.330" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.facebook.com/jeff.west.330</a></p><p><span style="color: rgb(0, 0, 0);">YouTube:</span><a href="https://www.youtube.com/@JeffCWestAuthorSpeaker" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.youtube.com/@JeffCWestAuthorSpeaker</a></p><p><span style="color: rgb(0, 0, 0);">Books:</span><a href="https://jeffcwest.com/books/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://jeffcwest.com/books/</a></p><p><span style="color: rgb(0, 0, 0);">X:</span><a href="https://x.com/JeffCWestAuthor" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://x.com/JeffCWestAuthor</a></p><p><span style="color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">–</span></p><p><span style="color: rgb(0, 0, 0);">LST is made possible by</span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www://</a><a href="http://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">balbertmarketing.com/</a></p><p><br></p><br><p><br></p>

<p><span style="color: rgb(0, 0, 0);">Learn Speak Teach Episode #139 with Anika Jackson.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Artificial Intelligence (AI) is influencing nearly every industry and transforming the way we live, work, and connect with the world. Nevertheless, it’s essential to understand that AI is designed to enhance and support human efforts, not replace them.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Joining us on the show is Anika Jackson, a professor at USC Annenberg specializing in digital media management and social media, where she pioneered an AI-first curriculum. She is also the founder and podcast host of </span><a href="https://yourbrandamplified.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Your Brand Amplified®</em></a><span style="color: rgb(0, 0, 0);">.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Anika shares insights on the latest trends in teaching AI. She explains what artificial intelligence is here to do for us, where it’s headed, and how its relationship with humans is evolving. She also opens up about her bold decision to leave her full-time job to pursue podcasting.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Anika takes us through her podcasting journey, explaining why she started </span><a href="https://yourbrandamplified.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Your Brand Amplified®</em></a><span style="color: rgb(0, 0, 0);">, the motivation behind it, and the strategies she’s using to grow and succeed in the podcasting world. For a fun twist, the episode wraps up with an AI-generated rap recap that creatively summarizes the key insights from the conversation.</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="color: rgb(0, 0, 0);">[00:00] Trailer&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[01:08] Trends in Teaching AI</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[08:48] From Underdog to Empowering Growth-Minded Leaders:</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">YouTube: https://www.youtube.com/watch?v=JKvTFcaQaBU</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[10:34] Understanding AI</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[20:50] Quitting Full-Time Job</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[25:48] Podcasting Journey</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[41:00] Podcasting Goals</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[43:11] From Underdog to Empowering Growth-Minded Leaders:</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">YouTube: https://www.youtube.com/watch?v=JKvTFcaQaBU</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[43:34] Connect &amp; Support Anika</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Podcast: https://yourbrandamplified.com/</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website: https://www.yourbrandedpodcast.com/</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">LinkedIn: https://www.linkedin.com/in/anikajackson/</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[45:15] AI Rap Recap</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Key Takeaways:</strong></p><p><span style="color: rgb(0, 0, 0);">• As humans, we know where we’re headed and the goals we want to accomplish. AI helps us get there. ~Anika Jackson [08:12]</span></p><p><span style="color: rgb(0, 0, 0);">• AI is a new species. ~Anika Jackson [10:35]</span></p><p><span style="color: rgb(0, 0, 0);">• AI is your partner. It’s here to support you, not take your place. ~Anika Jackson [15:50]</span></p><p><span style="color: rgb(0, 0, 0);">• The essence of being human lies in forming genuine connections. ~Anika Jackson [17:35]</span></p><p><span style="color: rgb(0, 0, 0);">• There are enough people in the world for everyone to have a business. ~Anika Jackson [23:18]</span></p><p><span style="color: rgb(0, 0, 0);">• If you follow your passion and what you’re highly skilled at, money will follow. ~Anika Jackson [25:40]</span></p><p><span style="color: rgb(0, 0, 0);">• AI helps, but it doesn’t lead. ~Anika Jackson [46:36]</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">People Mentioned and Other Resources:</strong></p><p><span style="color: rgb(0, 0, 0);">1. </span><a href="https://suno.com/home" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Suno AI</a></p><p><span style="color: rgb(0, 0, 0);">2. </span><a href="https://claude.ai/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Claude</a></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Keep In Touch with Anika Jackson:</strong></p><p><span style="color: rgb(0, 0, 0);">Podcast:</span><a href="https://yourbrandamplified.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://yourbrandamplified.com/</a></p><p><span style="color: rgb(0, 0, 0);">Website:</span><a href="https://www.yourbrandedpodcast.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.yourbrandedpodcast.com/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/anikajackson/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/anikajackson/</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="https://www.instagram.com/amplifywithanika/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.instagram.com/amplifywithanika/</a></p><p><span style="color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">–</span></p><p><span style="color: rgb(0, 0, 0);">LST is made possible by</span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www://balbertmarketing.com/</a></p><br><p><br></p>

<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Learn Speak Teach Episode #138 with Matthew Rouse.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Lately, layoffs have become the order of the day. Companies are replacing people with AI to cut costs and increase efficiency. As a result, many people are afraid for their jobs. But the truth is ,AI isn’t the devil it’s been painted to be. It has its good, bad, and ugly sides. Matthew Rouse, author, digital marketing expert, and self-proclaimed “</span><em style="background-color: transparent; color: rgb(0, 0, 0);">AI Chicken Wrangler,</em><span style="background-color: transparent; color: rgb(0, 0, 0);">” joins Ben Albert on the podcast to tackle one of today’s hottest questions: </span><em style="background-color: transparent; color: rgb(0, 0, 0);">Will AI take my job?</em></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Matthew Rouse, author, digital marketing expert, and self-proclaimed “</span><em style="background-color: transparent; color: rgb(0, 0, 0);">AI Chicken Wrangler,</em><span style="background-color: transparent; color: rgb(0, 0, 0);">” joins Ben Albert on the podcast to tackle one of today’s hottest questions: </span><em style="background-color: transparent; color: rgb(0, 0, 0);">Will AI take my job?</em></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">From the rise of fully automated, AI-generated podcasts to the impact of machine learning on everything from technical support to farm labor, Ben and Matthew dive deep into how artificial intelligence is reshaping the way we work, communicate, and even socialize.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">They explore both the promise and pitfalls of AI, sharing personal stories and real-world examples of AI’s growing influence in editing, transcribing, and even job searching. Matt also reveals key insights from his new book, </span><em style="background-color: transparent; color: rgb(0, 0, 0);">Will AI Take My Job 2?</em><span style="background-color: transparent; color: rgb(0, 0, 0);"> discussing not just which jobs are at risk, but also how we can partner with AI to stay ahead. This episode brings a candid look at the “good, the bad, and the ugly” future that technology might bring.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Grab your notebook and pen, you’ll want to take notes for this tech-driven future.</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[00:00] Trailer</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[01:09] Will AI take my job?</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[04:21] AI-generated podcasts</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[07:20] Bot conversations</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[14:08] Jobs AI is guaranteed to take</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[18:08] The ugly</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[21:02] The bad</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[24:35] The good</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[25:55] AI in farming</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[27:39] Grab Matthew’s book Will AI Take My Job 2?</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Amazon: https://www.amazon.com/Will-AI-Take-Job-Organizations-ebook/dp/B0FNNKV5GL</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website: https://www.linkedin.com/in/mattmrouse/</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[30:11] Training AI for the future</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[32:23] The AI Chicken Wrangler</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[34:41] Controversial AI takes</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[37:46] Transparency in AI</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[40:45] Household robots</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[45:23] Connect with Matthew Rouse</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">LinkedIn: https://www.linkedin.com/in/mattmrouse/</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website: https://matthewrouse.com/</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[46:41] Partnering with AI</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Key Takeaways: </strong><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “50% of people surveyed said they do not want to listen to AI-created podcasts.” ~Matthew Rouse [09:39]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• If the point with AI is to get information across, it's fine. But if the point is to have a human connection with people, then no. ~Matthew Rouse [06:49]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “In my world, almost 100% of businesses are using AI.” ~Matthew Rouse [17:35]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “If we think for one minute that there isn’t going to be automation or robots everywhere soon, then we’re fooling ourselves.” ~Matthew Rouse [22:20]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• The good side is that AI creates tons of new jobs and opportunities, ones people actually like better which increases prosperity for everyone. ~Matthew Rouse [24:36]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “The best way to stay relevant is partnering with AI.” ~Matthew Rouse [34:44]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• “The amount of power and usage for the amount of output you get from AI drops by almost 90% a year.” ~Matthew Rouse [36:50]</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">People Mentioned and Other Resources:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">1. </span><a href="https://www.amazon.com/Will-AI-Take-Job-Organizations-ebook/dp/B0FNNKV5GL" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Will AI take my Job 2?</a></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">2. </span><a href="https://matthewrouse.com/listen-to-digital-marketing-masters-podcast/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Digital Marketing Masters Podcast</a></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Keep In Touch with Matthew Rouse:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website:</span><a href="https://www.kateeckman.tv/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> https://matthewrouse.com/</a></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">LinkedIn: </span><a href="https://www.linkedin.com/in/mattmrouse/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/mattmrouse/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">&nbsp;–</span></p><p><span style="color: rgb(0, 0, 0);">LST is made possible by</span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www://balbertmarketing.com/</a></p><br><p><br></p>

<p><span style="color: rgb(0, 0, 0);">Learn Speak Teach Episode #137 with Eric Jorgenson.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Scribe Media, once a top name in the publishing world, fell from industry leader in 2021 to bankruptcy by May 2023. Its collapse left hundreds of employees and freelancers jobless, authors who had paid in full with nothing in return, and investors defrauded of millions.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">In this episode, Eric Jorgenson shares how he stepped in as CEO of </span><a href="https://scribemedia.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Scribe Media</em></a><span style="color: rgb(0, 0, 0);"> during its most turbulent chapter and the ongoing journey to rebuild the company’s reputation, trust, and future.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Eric breaks down Scribe’s carefully designed process that helps authors turn their ideas into published books. He also reveals the secret to selling a million copies and discusses the drawbacks of relying on AI for writing.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Beyond Scribe, Eric talks about his book </span><a href="https://www.amazon.com/Almanack-Naval-Ravikant-Wealth-Happiness/dp/1544514212" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>The Almanack of Naval Ravikant</em></a><span style="color: rgb(0, 0, 0);">, the evolution of audiobooks, and his venture fund, </span><a href="https://www.rolling.fun/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Rolling Fun</em></a><span style="color: rgb(0, 0, 0);">. Tune in for amazing insights!</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="color: rgb(0, 0, 0);">[00:00] Trailer&nbsp;</span></p><p><span style="color: rgb(0, 0, 0);">[00:49] The Lost episode</span></p><p><span style="color: rgb(0, 0, 0);">[05:19] Scribe Collapse &amp; Recovery</span></p><p><span style="color: rgb(0, 0, 0);">[08:33] Becoming Scribe’s CEO</span></p><p><span style="color: rgb(0, 0, 0);">[16:51] Book writing process</span></p><p><span style="color: rgb(0, 0, 0);">[27:46] Selling a Million Copies</span></p><p><span style="color: rgb(0, 0, 0);">[29:44] AI Tools</span></p><p><span style="color: rgb(0, 0, 0);">[32:42] The Almanack of Naval Ravikant</span></p><p><span style="color: rgb(0, 0, 0);">[35:14] Audiobooks</span></p><p><span style="color: rgb(0, 0, 0);">[44:28] Venture fund</span></p><p><span style="color: rgb(0, 0, 0);">• Website: https://www.rolling.fun/</span></p><p><span style="color: rgb(0, 0, 0);">[51:28] Connect with Eric</span></p><p><span style="color: rgb(0, 0, 0);">• Website: https://www.ejorgenson.com/</span></p><p><span style="color: rgb(0, 0, 0);">• Podcast: https://www.ejorgenson.com/podcast</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Key Takeaways:</strong></p><p><span style="color: rgb(0, 0, 0);">• “Being particular with your customers is a massive advantage.” ~Eric Jorgenson [15:45]</span></p><p><span style="color: rgb(0, 0, 0);">• “Almost every writer has experienced writer’s block, but no human being has ever experienced talker’s block.” ~Eric Jorgenson [17:46]</span></p><p><span style="color: rgb(0, 0, 0);">• If you want to sell a million copies of a book, don’t try to sell a million copies in a category that has never sold a million. Instead, go to a category where a million copies are sold once every few years when there is a hit. ~Eric Jorgenson [27:46]</span></p><p><span style="color: rgb(0, 0, 0);">• “You aren't advertising to a standing army; you are advertising to a moving parade." ~David Ogilvy [28:02]</span></p><p><span style="color: rgb(0, 0, 0);">• AI writing tools deny writers the full experience of writing. ~Eric Jorgenson [30:34]</span></p><p><span style="color: rgb(0, 0, 0);">• There is wisdom in the things you hear over and over again. ~Eric Jorgenson [34:20]</span></p><p><span style="color: rgb(0, 0, 0);">• Most people are now audiobook consumers. ~Eric Jorgenson [36:22]</span></p><p><span style="color: rgb(0, 0, 0);">• The best thing a human being can do is help another human being know more. ~Eric Jorgenson [43:18]</span></p><p><span style="color: rgb(0, 0, 0);">• The acquisition of wisdom is a moral duty. ~Eric Jorgenson [43:22]</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">People Mentioned and Other Resources:</strong></p><p><span style="color: rgb(0, 0, 0);">1. </span><a href="https://en.wikipedia.org/wiki/Tucker_Max" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Tucker Max</a></p><p><span style="color: rgb(0, 0, 0);">2. </span><a href="https://en.wikipedia.org/wiki/Tim_Ferriss" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Timothy Ferriss</a></p><p><span style="color: rgb(0, 0, 0);">3. </span><a href="https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">David Ogilvy</a></p><p><span style="color: rgb(0, 0, 0);">4. </span><a href="https://en.wikipedia.org/wiki/Elon_Musk" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Elon Musk</a></p><p><span style="color: rgb(0, 0, 0);">5. </span><a href="https://en.wikipedia.org/wiki/Peter_Thiel" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Peter Thiel</a></p><p><span style="color: rgb(0, 0, 0);">6. The Almanack of Naval Ravikant:</span><a href="https://bit.ly/4pEb85P" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://bit.ly/4pEb85P</a></p><p><span style="color: rgb(0, 0, 0);">7. Scribe Collapse &amp; Recovery:</span><a href="https://www.tuckermax.com/the-scribe-media-collapse-and-recovery/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.tuckermax.com/the-scribe-media-collapse-and-recovery/</a></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Keep In Touch with Eric Jorgenson:</strong></p><p><span style="color: rgb(0, 0, 0);">Website (Company):</span><a href="https://scribemedia.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://scribemedia.com/</a></p><p><span style="color: rgb(0, 0, 0);">Website (Personal):</span><a href="https://www.ejorgenson.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.ejorgenson.com/</a></p><p><span style="color: rgb(0, 0, 0);">Podcast:</span><a href="https://www.ejorgenson.com/podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.ejorgenson.com/podcast</a></p><p><span style="color: rgb(0, 0, 0);">X:</span><a href="https://x.com/ericjorgenson" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://x.com/ericjorgenson</a></p><p><span style="color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">–</span></p><p><span style="color: rgb(0, 0, 0);">LST is made possible by</span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www://balbertmarketing.com/</a></p><br><p><br></p>