<description>&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Real Talk with GrowGetters Episode #29 with Stan Phelps.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Most businesses lose their edge by imitating competitors instead of embracing their uniqueness. One powerful way to stand out is to do less of what everyone else does and focus on what truly sets your brand apart, creating a lasting impact.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;In this exclusive ‘Ask Me Anything’ episode from the &lt;/span&gt;&lt;a href="https://growgettersonly.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;&lt;em&gt;Growgetters ONLY&lt;/em&gt;&lt;/a&gt;&lt;span style="color: rgb(0, 0, 0);"&gt; Inner Circle, we are thrilled to have Stan Phelps, a keynote speaker, workshop facilitator, marketing strategist, customer experience expert and author of the Goldfish Series of books.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Stan dives into the concept of Lagniappe, the idea of giving a little extra that leaves a lasting impression. Moreover, he shares the strategies he uses to ensure that the lessons from his talks continue to resonate with audiences long after the talks are over.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;As the conversation unfolds, he explains how to use Sampling in business effectively. He also explores the &lt;/span&gt;&lt;a href="https://www.amazon.com/Purple-Goldfish-2-0-Attract-Customers/dp/1732665257/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;amp;qid=1584219425&amp;amp;sr=8-1" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;&lt;em&gt;Purple Goldfish&lt;/em&gt;&lt;/a&gt;&lt;span style="color: rgb(0, 0, 0);"&gt; concept and how to ensure your unique offering aligns with the needs and desires of your ideal client.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Finally, he breaks down what makes workshops successful and the common mistakes to avoid. He also shares insights from &lt;/span&gt;&lt;a href="https://www.amazon.com/Pink-Goldfish-2-0-Exploit-Imperfection/dp/1952234115" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;&lt;em&gt;Pink Goldfish&lt;/em&gt;&lt;/a&gt;&lt;span style="color: rgb(0, 0, 0);"&gt; on embracing and owning your unique qualities.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;During this episode, you will learn abou&lt;/strong&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;t:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[00:00] Introduction&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[01:15] Free community:&lt;/span&gt;&lt;a href="http://weallgrowtogether.com" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; weallgrowtogether.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[01:46] Join the GrowGetters community:&lt;/span&gt;&lt;a href="https://growgettersonly.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://growgettersonly.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[06:31] What is Lagniappe?&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[14:34] Lasting Lessons&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[20:41] Sampling&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[22:41] Purple Goldfish&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[26:24] Connecting with Clients&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[36:20] Workshops&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[44:11] Embrace Your Uniqueness&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[49:36] Connect with Stan&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;•&amp;nbsp; Website:&lt;/span&gt;&lt;a href="https://stanphelps.com/Lagniappe/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://stanphelps.com/Lagniappe/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;Key Takeaways:&lt;/strong&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• Referral clients stay longer as customers and spend up to twice as much over their lifetime compared to non-referral clients. ~Stan Phelps [19:28]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• On average, people who are already working with you know only 30% of your total capabilities. ~Stan Phelps [20:21]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• Sampling is the idea of giving your customers additional taste and letting them try out an additional capability. ~Stan Phelps [20:41]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• If you’re not pissing some people off, you’re probably not relevant to many. ~Stan Phelps [23:13]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• Take care of the customers you have, and they will bring you the clients and valuable customers you want. ~Stan Phelps [29:25]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• One way to stand out is by doing less of what everyone else does. ~Stan Phelps [45:58]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• You begin to achieve success when you focus and become known for something. ~Stan Phelps [46:35]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;People Mentioned and Other Resources:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;1. The Goldfish Series:&lt;/span&gt;&lt;a href="https://stanphelps.com/books/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://stanphelps.com/books/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;Keep In Touch with Stan Phelps:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Website:&lt;/span&gt;&lt;a href="https://stanphelps.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://stanphelps.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;LinkedIn:&lt;/span&gt;&lt;a href="https://www.linkedin.com/in/stanphelps/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://www.linkedin.com/in/stanphelps/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Facebook:&lt;/span&gt;&lt;a href="https://web.facebook.com/PurpleGoldfishBooks" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://web.facebook.com/PurpleGoldfishBooks&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Twitter:&lt;/span&gt;&lt;a href="https://twitter.com/StanPhelpsPG" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://twitter.com/StanPhelpsPG&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;—&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;Follow Balbert…&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Facebook:&lt;/span&gt;&lt;a href="https://web.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; www.facebook.com/realbusinessconnections&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Instagram:&lt;/span&gt;&lt;a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; www.instagram.com/realbenalbert/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;LinkedIn:&lt;/span&gt;&lt;a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://www.linkedin.com/in/realbenalbert/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Website: &lt;/span&gt;&lt;a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;&amp;nbsp;https://www.realbusinessconnections.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;–&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;GrowGetters ONLY is made possible by &lt;/span&gt;&lt;a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;www://balbertmarketing.com/&lt;/a&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>

Real Business Connections

Ben Albert

Ask Me Anything w/ Stan Phelps at GrowGetters ONLY (GG #29)

JAN 5, 202651 MIN
Real Business Connections

Ask Me Anything w/ Stan Phelps at GrowGetters ONLY (GG #29)

JAN 5, 202651 MIN

Description

<p><span style="color: rgb(0, 0, 0);">Real Talk with GrowGetters Episode #29 with Stan Phelps.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Most businesses lose their edge by imitating competitors instead of embracing their uniqueness. One powerful way to stand out is to do less of what everyone else does and focus on what truly sets your brand apart, creating a lasting impact.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">In this exclusive ‘Ask Me Anything’ episode from the </span><a href="https://growgettersonly.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Growgetters ONLY</em></a><span style="color: rgb(0, 0, 0);"> Inner Circle, we are thrilled to have Stan Phelps, a keynote speaker, workshop facilitator, marketing strategist, customer experience expert and author of the Goldfish Series of books.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Stan dives into the concept of Lagniappe, the idea of giving a little extra that leaves a lasting impression. Moreover, he shares the strategies he uses to ensure that the lessons from his talks continue to resonate with audiences long after the talks are over.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">As the conversation unfolds, he explains how to use Sampling in business effectively. He also explores the </span><a href="https://www.amazon.com/Purple-Goldfish-2-0-Attract-Customers/dp/1732665257/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1584219425&amp;sr=8-1" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Purple Goldfish</em></a><span style="color: rgb(0, 0, 0);"> concept and how to ensure your unique offering aligns with the needs and desires of your ideal client.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Finally, he breaks down what makes workshops successful and the common mistakes to avoid. He also shares insights from </span><a href="https://www.amazon.com/Pink-Goldfish-2-0-Exploit-Imperfection/dp/1952234115" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Pink Goldfish</em></a><span style="color: rgb(0, 0, 0);"> on embracing and owning your unique qualities.</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">During this episode, you will learn abou</strong><span style="color: rgb(0, 0, 0);">t:</span></p><p><span style="color: rgb(0, 0, 0);">[00:00] Introduction</span></p><p><span style="color: rgb(0, 0, 0);">[01:15] Free community:</span><a href="http://weallgrowtogether.com" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> weallgrowtogether.com</a></p><p><span style="color: rgb(0, 0, 0);">[01:46] Join the GrowGetters community:</span><a href="https://growgettersonly.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://growgettersonly.com/</a></p><p><span style="color: rgb(0, 0, 0);">[06:31] What is Lagniappe?</span></p><p><span style="color: rgb(0, 0, 0);">[14:34] Lasting Lessons</span></p><p><span style="color: rgb(0, 0, 0);">[20:41] Sampling</span></p><p><span style="color: rgb(0, 0, 0);">[22:41] Purple Goldfish</span></p><p><span style="color: rgb(0, 0, 0);">[26:24] Connecting with Clients</span></p><p><span style="color: rgb(0, 0, 0);">[36:20] Workshops</span></p><p><span style="color: rgb(0, 0, 0);">[44:11] Embrace Your Uniqueness</span></p><p><span style="color: rgb(0, 0, 0);">[49:36] Connect with Stan</span></p><p><span style="color: rgb(0, 0, 0);">•&nbsp; Website:</span><a href="https://stanphelps.com/Lagniappe/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://stanphelps.com/Lagniappe/</a></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Key Takeaways:</strong><span style="color: rgb(0, 0, 0);">&nbsp;&nbsp;</span></p><p><span style="color: rgb(0, 0, 0);">• Referral clients stay longer as customers and spend up to twice as much over their lifetime compared to non-referral clients. ~Stan Phelps [19:28]</span></p><p><span style="color: rgb(0, 0, 0);">• On average, people who are already working with you know only 30% of your total capabilities. ~Stan Phelps [20:21]</span></p><p><span style="color: rgb(0, 0, 0);">• Sampling is the idea of giving your customers additional taste and letting them try out an additional capability. ~Stan Phelps [20:41]</span></p><p><span style="color: rgb(0, 0, 0);">• If you’re not pissing some people off, you’re probably not relevant to many. ~Stan Phelps [23:13]</span></p><p><span style="color: rgb(0, 0, 0);">• Take care of the customers you have, and they will bring you the clients and valuable customers you want. ~Stan Phelps [29:25]</span></p><p><span style="color: rgb(0, 0, 0);">• One way to stand out is by doing less of what everyone else does. ~Stan Phelps [45:58]</span></p><p><span style="color: rgb(0, 0, 0);">• You begin to achieve success when you focus and become known for something. ~Stan Phelps [46:35]</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">People Mentioned and Other Resources:</strong></p><p><span style="color: rgb(0, 0, 0);">1. The Goldfish Series:</span><a href="https://stanphelps.com/books/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://stanphelps.com/books/</a></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Keep In Touch with Stan Phelps:</strong></p><p><span style="color: rgb(0, 0, 0);">Website:</span><a href="https://stanphelps.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://stanphelps.com/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/stanphelps/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/stanphelps/</a></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="https://web.facebook.com/PurpleGoldfishBooks" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://web.facebook.com/PurpleGoldfishBooks</a></p><p><span style="color: rgb(0, 0, 0);">Twitter:</span><a href="https://twitter.com/StanPhelpsPG" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://twitter.com/StanPhelpsPG</a></p><p><span style="color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="https://web.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">–</span></p><p><span style="color: rgb(0, 0, 0);">GrowGetters ONLY is made possible by </span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">www://balbertmarketing.com/</a></p><br><p><br></p>