<description>&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Learn Speak Teach Episode #143 with Mark Schaefer.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;AI is evolving every day, and it is getting incredibly close to producing human-like responses. As this happens, the big question becomes: will the most human companies still win?&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;In this episode, Ben is joined by Mark Schaefer, author, marketing thought leader, and a fourth time guest on the podcast. Mark also has a new book titled &lt;/span&gt;&lt;a href="https://www.amazon.com/How-Changes-Your-Customers-Marketing-ebook/dp/B0FQ67TBHF" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;&lt;em&gt;How AI Changes Your Customers&lt;/em&gt;&lt;/a&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;. Together, they dive into the intersection of AI and humanity in business and unpack a critical question for our times: does the most human company still win even as artificial intelligence becomes more sophisticated?&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Whether you want to stand out against the rising tide of AI or find new ways to blend technology with real human connection, this episode offers nuggets of wisdom to help your brand move to the next level. Grab a notebook and pen and tune in.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="background-color: transparent; color: rgb(0, 0, 0);"&gt;During this episode, you will learn about:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[00:00] Trailer&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[01:31] Human first companies&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[04:56] Tactical empathy&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[05:45] Strategic awkwardness&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[10:19] Creativity and art in businesses&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[17:15] AI in a decade&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[18:01] The Diaper Business blog&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[20:00] Offsite versus onsite marketing&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[23:08] AI as a decision marker vs overrides&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[26:46] Creating override in decision making&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[30:24] Transcendent content&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[35:39] Brand culture&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[39:05] AI relationships&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[45:03] Get Mark’s book&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Amazon: &lt;/span&gt;&lt;a href="https://www.amazon.com/How-Changes-Your-Customers-Marketing-ebook/dp/B0FQ67TBHF" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.amazon.com/How-Changes-Your-Customers-Marketing-ebook/dp/B0FQ67TBHF&lt;/a&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;[47:19] Creative ways to use AI&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Key Takeaways: &lt;/strong&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;• "In the future, the most human company might be a blend of real people and AI."~Mark Schaefer [02:51]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;• "AI is not empathetic. It gives the illusion of empathy." ~Mark Schaefer [03:46]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;• "Behind these AI interactions is a business plan."~Mark Schaefer [05:01]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;• "The real human value comes down to vulnerability and shared experiences." ~Mark Schaefer [08:35]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;• What's missing in the business voice today is this human connection, friendliness, accessibility, and vulnerability. ~Dr. Philip Kotler [12:01]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;• "There's no such thing as a weakness.There's just an overdone strength." ~Mark Schaefer [40:16]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;• You've got to bring the thunder every time. In everything that you do, double down on the quality. It's really the only way to win in this noisy world.~Mark Schaefer [51:52]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="background-color: transparent; color: rgb(0, 0, 0);"&gt;People Mentioned and Other Resources:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;1. &lt;/span&gt;&lt;a href="https://www.amazon.com/Marketing-Rebellion-Most-Human-Company/dp/0578419866" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;Marketing Rebellion&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;2. &lt;/span&gt;&lt;a href="https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy-ebook/dp/B0BQCRN6JQ" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;Belonging to the Brand&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Keep In Touch with Mark Schaefer:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Website:&amp;nbsp; &lt;/span&gt;&lt;a href="https://businessesgrow.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://businessesgrow.com/&lt;/a&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;LinkedIn: &lt;/span&gt;&lt;a href="https://www.linkedin.com/in/markwschaefer/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.linkedin.com/in/markwschaefer/&lt;/a&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;YouTube: &lt;/span&gt;&lt;a href="https://www.youtube.com/c/MarkSchaefer" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://www.youtube.com/c/MarkSchaefer&lt;/a&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;—&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;Follow Balbert…&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Facebook:&lt;/span&gt;&lt;a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; www.facebook.com/realbusinessconnections&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Instagram:&lt;/span&gt;&lt;a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; www.instagram.com/realbenalbert/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;LinkedIn:&lt;/span&gt;&lt;a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://www.linkedin.com/in/realbenalbert/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Website: &lt;/span&gt;&lt;a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;&amp;nbsp;https://www.realbusinessconnections.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;&amp;nbsp;–&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;LST is made possible by&lt;/span&gt;&lt;a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; www://&lt;/a&gt;&lt;a href="http://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;balbertmarketing.com/&lt;/a&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>

Real Business Connections

Ben Albert

How AI Changes Your Customers w/ Mark Schaefer (LST #143)

JAN 26, 202653 MIN
Real Business Connections

How AI Changes Your Customers w/ Mark Schaefer (LST #143)

JAN 26, 202653 MIN

Description

<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Learn Speak Teach Episode #143 with Mark Schaefer.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">AI is evolving every day, and it is getting incredibly close to producing human-like responses. As this happens, the big question becomes: will the most human companies still win?</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this episode, Ben is joined by Mark Schaefer, author, marketing thought leader, and a fourth time guest on the podcast. Mark also has a new book titled </span><a href="https://www.amazon.com/How-Changes-Your-Customers-Marketing-ebook/dp/B0FQ67TBHF" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"><em>How AI Changes Your Customers</em></a><span style="background-color: transparent; color: rgb(0, 0, 0);">. Together, they dive into the intersection of AI and humanity in business and unpack a critical question for our times: does the most human company still win even as artificial intelligence becomes more sophisticated?</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Whether you want to stand out against the rising tide of AI or find new ways to blend technology with real human connection, this episode offers nuggets of wisdom to help your brand move to the next level. Grab a notebook and pen and tune in.</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[00:00] Trailer</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[01:31] Human first companies</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[04:56] Tactical empathy</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[05:45] Strategic awkwardness</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[10:19] Creativity and art in businesses</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[17:15] AI in a decade</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[18:01] The Diaper Business blog</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[20:00] Offsite versus onsite marketing</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[23:08] AI as a decision marker vs overrides</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[26:46] Creating override in decision making</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[30:24] Transcendent content</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[35:39] Brand culture</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[39:05] AI relationships</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[45:03] Get Mark’s book</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Amazon: </span><a href="https://www.amazon.com/How-Changes-Your-Customers-Marketing-ebook/dp/B0FQ67TBHF" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.amazon.com/How-Changes-Your-Customers-Marketing-ebook/dp/B0FQ67TBHF</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">[47:19] Creative ways to use AI</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Key Takeaways: </strong><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "In the future, the most human company might be a blend of real people and AI."~Mark Schaefer [02:51]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "AI is not empathetic. It gives the illusion of empathy." ~Mark Schaefer [03:46]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "Behind these AI interactions is a business plan."~Mark Schaefer [05:01]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "The real human value comes down to vulnerability and shared experiences." ~Mark Schaefer [08:35]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• What's missing in the business voice today is this human connection, friendliness, accessibility, and vulnerability. ~Dr. Philip Kotler [12:01]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• "There's no such thing as a weakness.There's just an overdone strength." ~Mark Schaefer [40:16]</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">• You've got to bring the thunder every time. In everything that you do, double down on the quality. It's really the only way to win in this noisy world.~Mark Schaefer [51:52]</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">People Mentioned and Other Resources:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">1. </span><a href="https://www.amazon.com/Marketing-Rebellion-Most-Human-Company/dp/0578419866" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Marketing Rebellion</a></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">2. </span><a href="https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy-ebook/dp/B0BQCRN6JQ" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Belonging to the Brand</a></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Keep In Touch with Mark Schaefer:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Website:&nbsp; </span><a href="https://businessesgrow.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://businessesgrow.com/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">LinkedIn: </span><a href="https://www.linkedin.com/in/markwschaefer/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/markwschaefer/</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">YouTube: </span><a href="https://www.youtube.com/c/MarkSchaefer" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.youtube.com/c/MarkSchaefer</a><span style="background-color: transparent; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">&nbsp;–</span></p><p><span style="color: rgb(0, 0, 0);">LST is made possible by</span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www://</a><a href="http://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">balbertmarketing.com/</a></p><br><p><br></p>