<description>&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Learn Speak Teach Episode #137 with Eric Jorgenson.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Scribe Media, once a top name in the publishing world, fell from industry leader in 2021 to bankruptcy by May 2023. Its collapse left hundreds of employees and freelancers jobless, authors who had paid in full with nothing in return, and investors defrauded of millions.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;In this episode, Eric Jorgenson shares how he stepped in as CEO of &lt;/span&gt;&lt;a href="https://scribemedia.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;&lt;em&gt;Scribe Media&lt;/em&gt;&lt;/a&gt;&lt;span style="color: rgb(0, 0, 0);"&gt; during its most turbulent chapter and the ongoing journey to rebuild the company’s reputation, trust, and future.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Eric breaks down Scribe’s carefully designed process that helps authors turn their ideas into published books. He also reveals the secret to selling a million copies and discusses the drawbacks of relying on AI for writing.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Beyond Scribe, Eric talks about his book &lt;/span&gt;&lt;a href="https://www.amazon.com/Almanack-Naval-Ravikant-Wealth-Happiness/dp/1544514212" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;&lt;em&gt;The Almanack of Naval Ravikant&lt;/em&gt;&lt;/a&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;, the evolution of audiobooks, and his venture fund, &lt;/span&gt;&lt;a href="https://www.rolling.fun/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;&lt;em&gt;Rolling Fun&lt;/em&gt;&lt;/a&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;. Tune in for amazing insights!&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;During this episode, you will learn about:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[00:00] Trailer&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[00:49] The Lost episode&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[05:19] Scribe Collapse &amp;amp; Recovery&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[08:33] Becoming Scribe’s CEO&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[16:51] Book writing process&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[27:46] Selling a Million Copies&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[29:44] AI Tools&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[32:42] The Almanack of Naval Ravikant&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[35:14] Audiobooks&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[44:28] Venture fund&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• Website: https://www.rolling.fun/&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;[51:28] Connect with Eric&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• Website: https://www.ejorgenson.com/&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• Podcast: https://www.ejorgenson.com/podcast&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;Key Takeaways:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• “Being particular with your customers is a massive advantage.” ~Eric Jorgenson [15:45]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• “Almost every writer has experienced writer’s block, but no human being has ever experienced talker’s block.” ~Eric Jorgenson [17:46]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• If you want to sell a million copies of a book, don’t try to sell a million copies in a category that has never sold a million. Instead, go to a category where a million copies are sold once every few years when there is a hit. ~Eric Jorgenson [27:46]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• “You aren't advertising to a standing army; you are advertising to a moving parade." ~David Ogilvy [28:02]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• AI writing tools deny writers the full experience of writing. ~Eric Jorgenson [30:34]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• There is wisdom in the things you hear over and over again. ~Eric Jorgenson [34:20]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• Most people are now audiobook consumers. ~Eric Jorgenson [36:22]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• The best thing a human being can do is help another human being know more. ~Eric Jorgenson [43:18]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;• The acquisition of wisdom is a moral duty. ~Eric Jorgenson [43:22]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;People Mentioned and Other Resources:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;1. &lt;/span&gt;&lt;a href="https://en.wikipedia.org/wiki/Tucker_Max" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;Tucker Max&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;2. &lt;/span&gt;&lt;a href="https://en.wikipedia.org/wiki/Tim_Ferriss" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;Timothy Ferriss&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;3. &lt;/span&gt;&lt;a href="https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;David Ogilvy&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;4. &lt;/span&gt;&lt;a href="https://en.wikipedia.org/wiki/Elon_Musk" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;Elon Musk&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;5. &lt;/span&gt;&lt;a href="https://en.wikipedia.org/wiki/Peter_Thiel" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;Peter Thiel&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;6. The Almanack of Naval Ravikant:&lt;/span&gt;&lt;a href="https://bit.ly/4pEb85P" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://bit.ly/4pEb85P&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;7. Scribe Collapse &amp;amp; Recovery:&lt;/span&gt;&lt;a href="https://www.tuckermax.com/the-scribe-media-collapse-and-recovery/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://www.tuckermax.com/the-scribe-media-collapse-and-recovery/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;Keep In Touch with Eric Jorgenson:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Website (Company):&lt;/span&gt;&lt;a href="https://scribemedia.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://scribemedia.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Website (Personal):&lt;/span&gt;&lt;a href="https://www.ejorgenson.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://www.ejorgenson.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Podcast:&lt;/span&gt;&lt;a href="https://www.ejorgenson.com/podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://www.ejorgenson.com/podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;X:&lt;/span&gt;&lt;a href="https://x.com/ericjorgenson" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://x.com/ericjorgenson&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;—&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="color: rgb(0, 0, 0);"&gt;Follow Balbert…&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Facebook:&lt;/span&gt;&lt;a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; www.facebook.com/realbusinessconnections&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Instagram:&lt;/span&gt;&lt;a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; www.instagram.com/realbenalbert/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;LinkedIn:&lt;/span&gt;&lt;a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; https://www.linkedin.com/in/realbenalbert/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Website: &lt;/span&gt;&lt;a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt;&amp;nbsp;https://www.realbusinessconnections.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;–&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;LST is made possible by&lt;/span&gt;&lt;a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"&gt; www://balbertmarketing.com/&lt;/a&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>

Real Business Connections

Ben Albert

What REALLY Happened to Scribe Media? w/ Eric Jorgenson (LST #137)

NOV 17, 202555 MIN
Real Business Connections

What REALLY Happened to Scribe Media? w/ Eric Jorgenson (LST #137)

NOV 17, 202555 MIN

Description

<p><span style="color: rgb(0, 0, 0);">Learn Speak Teach Episode #137 with Eric Jorgenson.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Scribe Media, once a top name in the publishing world, fell from industry leader in 2021 to bankruptcy by May 2023. Its collapse left hundreds of employees and freelancers jobless, authors who had paid in full with nothing in return, and investors defrauded of millions.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">In this episode, Eric Jorgenson shares how he stepped in as CEO of </span><a href="https://scribemedia.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Scribe Media</em></a><span style="color: rgb(0, 0, 0);"> during its most turbulent chapter and the ongoing journey to rebuild the company’s reputation, trust, and future.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Eric breaks down Scribe’s carefully designed process that helps authors turn their ideas into published books. He also reveals the secret to selling a million copies and discusses the drawbacks of relying on AI for writing.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Beyond Scribe, Eric talks about his book </span><a href="https://www.amazon.com/Almanack-Naval-Ravikant-Wealth-Happiness/dp/1544514212" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>The Almanack of Naval Ravikant</em></a><span style="color: rgb(0, 0, 0);">, the evolution of audiobooks, and his venture fund, </span><a href="https://www.rolling.fun/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Rolling Fun</em></a><span style="color: rgb(0, 0, 0);">. Tune in for amazing insights!</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">During this episode, you will learn about:</strong></p><p><span style="color: rgb(0, 0, 0);">[00:00] Trailer&nbsp;</span></p><p><span style="color: rgb(0, 0, 0);">[00:49] The Lost episode</span></p><p><span style="color: rgb(0, 0, 0);">[05:19] Scribe Collapse &amp; Recovery</span></p><p><span style="color: rgb(0, 0, 0);">[08:33] Becoming Scribe’s CEO</span></p><p><span style="color: rgb(0, 0, 0);">[16:51] Book writing process</span></p><p><span style="color: rgb(0, 0, 0);">[27:46] Selling a Million Copies</span></p><p><span style="color: rgb(0, 0, 0);">[29:44] AI Tools</span></p><p><span style="color: rgb(0, 0, 0);">[32:42] The Almanack of Naval Ravikant</span></p><p><span style="color: rgb(0, 0, 0);">[35:14] Audiobooks</span></p><p><span style="color: rgb(0, 0, 0);">[44:28] Venture fund</span></p><p><span style="color: rgb(0, 0, 0);">• Website: https://www.rolling.fun/</span></p><p><span style="color: rgb(0, 0, 0);">[51:28] Connect with Eric</span></p><p><span style="color: rgb(0, 0, 0);">• Website: https://www.ejorgenson.com/</span></p><p><span style="color: rgb(0, 0, 0);">• Podcast: https://www.ejorgenson.com/podcast</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Key Takeaways:</strong></p><p><span style="color: rgb(0, 0, 0);">• “Being particular with your customers is a massive advantage.” ~Eric Jorgenson [15:45]</span></p><p><span style="color: rgb(0, 0, 0);">• “Almost every writer has experienced writer’s block, but no human being has ever experienced talker’s block.” ~Eric Jorgenson [17:46]</span></p><p><span style="color: rgb(0, 0, 0);">• If you want to sell a million copies of a book, don’t try to sell a million copies in a category that has never sold a million. Instead, go to a category where a million copies are sold once every few years when there is a hit. ~Eric Jorgenson [27:46]</span></p><p><span style="color: rgb(0, 0, 0);">• “You aren't advertising to a standing army; you are advertising to a moving parade." ~David Ogilvy [28:02]</span></p><p><span style="color: rgb(0, 0, 0);">• AI writing tools deny writers the full experience of writing. ~Eric Jorgenson [30:34]</span></p><p><span style="color: rgb(0, 0, 0);">• There is wisdom in the things you hear over and over again. ~Eric Jorgenson [34:20]</span></p><p><span style="color: rgb(0, 0, 0);">• Most people are now audiobook consumers. ~Eric Jorgenson [36:22]</span></p><p><span style="color: rgb(0, 0, 0);">• The best thing a human being can do is help another human being know more. ~Eric Jorgenson [43:18]</span></p><p><span style="color: rgb(0, 0, 0);">• The acquisition of wisdom is a moral duty. ~Eric Jorgenson [43:22]</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">People Mentioned and Other Resources:</strong></p><p><span style="color: rgb(0, 0, 0);">1. </span><a href="https://en.wikipedia.org/wiki/Tucker_Max" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Tucker Max</a></p><p><span style="color: rgb(0, 0, 0);">2. </span><a href="https://en.wikipedia.org/wiki/Tim_Ferriss" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Timothy Ferriss</a></p><p><span style="color: rgb(0, 0, 0);">3. </span><a href="https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">David Ogilvy</a></p><p><span style="color: rgb(0, 0, 0);">4. </span><a href="https://en.wikipedia.org/wiki/Elon_Musk" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Elon Musk</a></p><p><span style="color: rgb(0, 0, 0);">5. </span><a href="https://en.wikipedia.org/wiki/Peter_Thiel" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Peter Thiel</a></p><p><span style="color: rgb(0, 0, 0);">6. The Almanack of Naval Ravikant:</span><a href="https://bit.ly/4pEb85P" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://bit.ly/4pEb85P</a></p><p><span style="color: rgb(0, 0, 0);">7. Scribe Collapse &amp; Recovery:</span><a href="https://www.tuckermax.com/the-scribe-media-collapse-and-recovery/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.tuckermax.com/the-scribe-media-collapse-and-recovery/</a></p><p><br></p><p><strong style="color: rgb(0, 0, 0);">Keep In Touch with Eric Jorgenson:</strong></p><p><span style="color: rgb(0, 0, 0);">Website (Company):</span><a href="https://scribemedia.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://scribemedia.com/</a></p><p><span style="color: rgb(0, 0, 0);">Website (Personal):</span><a href="https://www.ejorgenson.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.ejorgenson.com/</a></p><p><span style="color: rgb(0, 0, 0);">Podcast:</span><a href="https://www.ejorgenson.com/podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.ejorgenson.com/podcast</a></p><p><span style="color: rgb(0, 0, 0);">X:</span><a href="https://x.com/ericjorgenson" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://x.com/ericjorgenson</a></p><p><span style="color: rgb(0, 0, 0);">—</span></p><p><strong style="color: rgb(0, 0, 0);">Follow Balbert…</strong></p><p><span style="color: rgb(0, 0, 0);">Facebook:</span><a href="http://www.facebook.com/realbusinessconnections" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.facebook.com/realbusinessconnections</a></p><p><span style="color: rgb(0, 0, 0);">Instagram:</span><a href="http://www.instagram.com/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www.instagram.com/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">LinkedIn:</span><a href="https://www.linkedin.com/in/realbenalbert/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> https://www.linkedin.com/in/realbenalbert/</a></p><p><span style="color: rgb(0, 0, 0);">Website: </span><a href="https://www.realbusinessconnections.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">&nbsp;https://www.realbusinessconnections.com/</a></p><p><span style="color: rgb(0, 0, 0);">–</span></p><p><span style="color: rgb(0, 0, 0);">LST is made possible by</span><a href="https://balbertmarketing.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"> www://balbertmarketing.com/</a></p><br><p><br></p>