<p>In this episode, Steve Grace sits down with Tiana Manticos — founder of TX Method — to unpack how her career across airports, QSR franchises, luxury yachts, and global retail brands turned into a repeatable scaling framework now used by founders looking to grow with intention, not chaos.</p><p><br></p><p>Tiana breaks down the four-part TX Method framework (Truth, Translation, Transmission, Tempo), why founders should stop obsessing over content execution and start with clarity, and how personal brand can create competitive advantage — without trying to be an influencer.</p><p><br></p><p>They also dive into:</p><ul><li>What she learned managing 250+ franchise operators</li><li>Why some brands scale and some burn out</li><li>The difference between perception economy and manufactured hype</li><li>The rise of events and in-person connection post-content fatigue</li><li>How authenticity creates trust faster than perfection</li><li>Why founders need to build brand before they need it</li></ul><p><br></p><p><strong>Timestamps:</strong></p><p>0:21 What TX Method is</p><p>1:55 The system behind scaling brands</p><p>4:35 Lessons from franchising and customer behaviour</p><p>7:48 Trend-chasing vs long-term growth</p><p>10:55 Moving into the luxury sector and Ahoy Club</p><p>15:20 Branding founders without turning them into influencers</p><p>19:02 The Perception Economy explained</p><p>24:57 Personal brand vs vanity metrics</p><p>29:21 The TX Method framework</p><p>33:12 Content, attention, and the role of events</p><p>38:50 Starting vs perfecting</p><p>43:40 The reality of becoming a founder</p><p>47:53 Final advice: Start with truth, not tactics</p><p><br></p><p><strong>Links:</strong></p><p>TX Method → https://www.txmethod.com/</p><p>Connect with Tiana → https://www.linkedin.com/in/tiana-manticos/</p><p>The Nudge Group → https://thenudgegroup.com/</p><p>Give It A Nudge Podcast → https://www.youtube.com/@giveitanudge/</p><p>Steve on LinkedIn → https://www.linkedin.com/in/stevegrace/</p><p>The Trouble With People → https://thetroublewithpeople.substack.com/</p>

Give It A Nudge

The Nudge Group

Tiana Manticos on Building Brands That Scale

NOV 20, 202554 MIN
Give It A Nudge

Tiana Manticos on Building Brands That Scale

NOV 20, 202554 MIN

Description

<p>In this episode, Steve Grace sits down with Tiana Manticos — founder of TX Method — to unpack how her career across airports, QSR franchises, luxury yachts, and global retail brands turned into a repeatable scaling framework now used by founders looking to grow with intention, not chaos.</p><p><br></p><p>Tiana breaks down the four-part TX Method framework (Truth, Translation, Transmission, Tempo), why founders should stop obsessing over content execution and start with clarity, and how personal brand can create competitive advantage — without trying to be an influencer.</p><p><br></p><p>They also dive into:</p><ul><li>What she learned managing 250+ franchise operators</li><li>Why some brands scale and some burn out</li><li>The difference between perception economy and manufactured hype</li><li>The rise of events and in-person connection post-content fatigue</li><li>How authenticity creates trust faster than perfection</li><li>Why founders need to build brand before they need it</li></ul><p><br></p><p><strong>Timestamps:</strong></p><p>0:21 What TX Method is</p><p>1:55 The system behind scaling brands</p><p>4:35 Lessons from franchising and customer behaviour</p><p>7:48 Trend-chasing vs long-term growth</p><p>10:55 Moving into the luxury sector and Ahoy Club</p><p>15:20 Branding founders without turning them into influencers</p><p>19:02 The Perception Economy explained</p><p>24:57 Personal brand vs vanity metrics</p><p>29:21 The TX Method framework</p><p>33:12 Content, attention, and the role of events</p><p>38:50 Starting vs perfecting</p><p>43:40 The reality of becoming a founder</p><p>47:53 Final advice: Start with truth, not tactics</p><p><br></p><p><strong>Links:</strong></p><p>TX Method → https://www.txmethod.com/</p><p>Connect with Tiana → https://www.linkedin.com/in/tiana-manticos/</p><p>The Nudge Group → https://thenudgegroup.com/</p><p>Give It A Nudge Podcast → https://www.youtube.com/@giveitanudge/</p><p>Steve on LinkedIn → https://www.linkedin.com/in/stevegrace/</p><p>The Trouble With People → https://thetroublewithpeople.substack.com/</p>