Give It A Nudge
Give It A Nudge

Give It A Nudge

The Nudge Group

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Episodes

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Startups, venture capital, private equity, accelerators—we talk to the people making it all happen. Founders, investors, and industry insiders share their biggest wins, toughest lessons, and everything in between. What went wrong, what went right, and what they learned along the way.

Recent Episodes

Tiana Manticos on Building Brands That Scale
NOV 20, 2025
Tiana Manticos on Building Brands That Scale

In this episode, Steve Grace sits down with Tiana Manticos — founder of TX Method — to unpack how her career across airports, QSR franchises, luxury yachts, and global retail brands turned into a repeatable scaling framework now used by founders looking to grow with intention, not chaos.


Tiana breaks down the four-part TX Method framework (Truth, Translation, Transmission, Tempo), why founders should stop obsessing over content execution and start with clarity, and how personal brand can create competitive advantage — without trying to be an influencer.


They also dive into:

  • What she learned managing 250+ franchise operators
  • Why some brands scale and some burn out
  • The difference between perception economy and manufactured hype
  • The rise of events and in-person connection post-content fatigue
  • How authenticity creates trust faster than perfection
  • Why founders need to build brand before they need it


Timestamps:

0:21 What TX Method is

1:55 The system behind scaling brands

4:35 Lessons from franchising and customer behaviour

7:48 Trend-chasing vs long-term growth

10:55 Moving into the luxury sector and Ahoy Club

15:20 Branding founders without turning them into influencers

19:02 The Perception Economy explained

24:57 Personal brand vs vanity metrics

29:21 The TX Method framework

33:12 Content, attention, and the role of events

38:50 Starting vs perfecting

43:40 The reality of becoming a founder

47:53 Final advice: Start with truth, not tactics


Links:

TX Method → https://www.txmethod.com/

Connect with Tiana → https://www.linkedin.com/in/tiana-manticos/

The Nudge Group → https://thenudgegroup.com/

Give It A Nudge Podcast → https://www.youtube.com/@giveitanudge/

Steve on LinkedIn → https://www.linkedin.com/in/stevegrace/

The Trouble With People → https://thetroublewithpeople.substack.com/

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54 MIN
How Paz Pisarski Turned a Local Meetup Into a Global Community Movement
NOV 6, 2025
How Paz Pisarski Turned a Local Meetup Into a Global Community Movement

In this episode, Steve Grace sits down with Paz Pisarski, co-founder of Community Collective, to unpack how a small 17-person meetup in Melbourne grew into a global community spanning 18 countries — without paid marketing, without hype, and without trying to be everything to everyone.


Paz breaks down the Niche Cubed framework (profession + location + domain), how Who Not How changed how she makes decisions, and the simple community flywheel that turned early gatherings into an international movement.


They also go deep into:

Building with members, not for them

Focus vs FOMO, and knowing what not to do

Scholarships and access pathways for community builders

Why Nigeria unexpectedly became one of their strongest hubs

How music, ritual, and state-shifting practices shape her work and creativity


Timestamps:

0:00 Opening

1:25 What Community Collective is

3:08 The first meetup and early traction

8:40 The 8-week cohort and 992-person waitlist

10:55 Quitting full-time work to build community

13:40 Who Community Collective trains and supports

15:57 Paz’s background in music & sound

19:44 Rituals, brainwaves, and performance

29:02 Niche Cubed explained

32:10 Focus, prioritisation, and saying “not yet”

36:20 Growing to 18 countries

40:48 Scholarships and global access

43:50 Local leaders, city chapters, and sustainability

46:42 Final advice: Start small. Do it with others.


Links:

Community Collective → https://www.communitycollective.com.au/

Connect with Paz → https://www.linkedin.com/in/paz-pisarski/

The Nudge Group → https://thenudgegroup.com/

The Trouble With People → https://thetroublewithpeople.substack.com/

Give It A Nudge Podcast → https://www.youtube.com/@giveitanudge/

Steve on LinkedIn → https://www.linkedin.com/in/stevegrace/

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48 MIN
Caitlin Judd Talks Mentorship, Female Leadership, and Building Brands
DEC 24, 2024
Caitlin Judd Talks Mentorship, Female Leadership, and Building Brands
In this episode of Give It A Nudge, Steve interviews Caitlin Judd, who takes us through her fascinating journey, starting with her roots in Melbourne, where she studied business and media at Monash University. She shares her transformative experience living in Miami, working across marketing, acting, and even selling high-end art, before returning to Melbourne to pursue a corporate marketing career.

Feeling unfulfilled, Caitlin made a bold pivot into freelancing, supporting female entrepreneurs and leaders in the wellbeing sector. She discusses the importance of mentorship, coaching, and empowering women in business—particularly in the male-dominated investment world. Caitlin also dives into her podcasting journey with Lady Brains, which became a powerful tool for personal and professional growth, allowing her to build a community of like-minded individuals.

Timestamps:
00:18 – Meet Caitlin Judd and her journey from Melbourne to Miami
01:07 – From corporate marketing to freelancing for women entrepreneurs
02:26 – The power of mentorship and coaching women in leadership
05:45 – How podcasting with Lady Brains became a tool for growth
11:15 – Exploring angel investing and the gender funding gap
16:55 – The importance of self-compassion and taking risks in business
19:30 – Caitlin’s mission to create meaningful change for women
27:00 – What’s next for Caitlin and her future goals

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73 MIN