<description>This is a free preview of a paid episode. To hear more, visit &lt;a href="https://thetwelfthhouse.substack.com?utm_medium=podcast&amp;#38;utm_campaign=CTA_7"&gt;thetwelfthhouse.substack.com&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;What if you didn’t have to &lt;em&gt;convince&lt;/em&gt; anyone to buy from you? What if your ideal clients already &lt;em&gt;knew&lt;/em&gt; they needed your work — and were ready to say yes before you even made an offer? That’s the magic of a diagnostic.&lt;/p&gt;&lt;p&gt;In this episode, &lt;a target="_blank" href="https://substack.com/profile/2002796-michelle-pellizzon-lipsitz"&gt;Michelle Pellizzon Lipsitz&lt;/a&gt; unpacks why diagnostics — things like quizzes, intake forms, and archetypes — are the secret weapon behind businesses that sell with ease. Instead of chasing clients or trying to “sell harder,” diagnostics help people self-identify their needs, understand their pain points, and see exactly how your work fits into their journey.&lt;/p&gt;&lt;p&gt;In This Episode We Cover:&lt;/p&gt;&lt;p&gt;📊 &lt;strong&gt;What diagnostics actually are &lt;/strong&gt;— and why they’re one of the most underrated tools in business&lt;/p&gt;&lt;p&gt;🛠 &lt;strong&gt;How to build a diagnostic system&lt;/strong&gt; that classifies clients into archetypes and guides them to the perfect solution&lt;/p&gt;</description>

The Twelfth House

Holisticism

The Twelfth House+ Audio Course: How to Use The Psychology of Self-Identification For a Soft, Non-Pushy Sales Strategy

FEB 28, 20259 MIN
The Twelfth House

The Twelfth House+ Audio Course: How to Use The Psychology of Self-Identification For a Soft, Non-Pushy Sales Strategy

FEB 28, 20259 MIN

Description

This is a free preview of a paid episode. To hear more, visit <a href="https://thetwelfthhouse.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_7">thetwelfthhouse.substack.com</a><br/><br/><p>What if you didn’t have to <em>convince</em> anyone to buy from you? What if your ideal clients already <em>knew</em> they needed your work — and were ready to say yes before you even made an offer? That’s the magic of a diagnostic.</p><p>In this episode, <a target="_blank" href="https://substack.com/profile/2002796-michelle-pellizzon-lipsitz">Michelle Pellizzon Lipsitz</a> unpacks why diagnostics — things like quizzes, intake forms, and archetypes — are the secret weapon behind businesses that sell with ease. Instead of chasing clients or trying to “sell harder,” diagnostics help people self-identify their needs, understand their pain points, and see exactly how your work fits into their journey.</p><p>In This Episode We Cover:</p><p>📊 <strong>What diagnostics actually are </strong>— and why they’re one of the most underrated tools in business</p><p>🛠 <strong>How to build a diagnostic system</strong> that classifies clients into archetypes and guides them to the perfect solution</p>