Ad Revenue Beats Expectations, Black Friday Goes Omnichannel, New Podcast Documentary, & More
NOV 30, 20234 MIN
Ad Revenue Beats Expectations, Black Friday Goes Omnichannel, New Podcast Documentary, & More
NOV 30, 20234 MIN
Description
Here's what you need to know for today in the business of podcasting: <a href="https://www.retailbrew.com/stories/2023/11/28/strong-online-sales-show-black-friday-was-an-omnichannel-event" target="_blank" rel="noreferrer noopener">Strong online sales show Black Friday was an ‘omnichannel event’ by Alex Vuocolo</a><a href="https://www.marketingbrew.com/stories/2023/11/28/ad-revenue-is-growing-faster-than-expected-per-analyst" target="_blank" rel="noreferrer noopener">Ad revenue is growing faster than expected, per analyst by Ryan Barwick</a><a href="https://digiday.com/media/digiday-research-publishers-programmatic-revenue-didnt-shake-out-the-way-theyd-hoped-but-its-still-a-bright-spot/" target="_blank" rel="noreferrer noopener">Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot </a><a href="https://digiday.com/sponsored/how-audience-first-creative-is-amplifying-audio-and-video-campaigns-for-2024/" target="_blank" rel="noreferrer noopener">How audience-first creative is amplifying audio and video campaigns for 2024 by Alex Donics</a>…as for the rest of the news: The trailer and IndieGoGo<a href="https://www.indiegogo.com/projects/age-of-audio-a-tale-of-modern-audio-storytelling#/" target="_blank" rel="noreferrer noopener"> campaign for Age of Audio: A Tale of Modern Audio Storytelling</a> are now live (spoiler alert: Sounds Profitable’s own Tom Webster makes an appearance), Magellan AI has published their <a href="https://www.magellan.ai/blog-posts/october-2023-top-spenders-movers-and-shakers-in-podcast-advertising" target="_blank" rel="noreferrer noopener">October 2023 top movers and shakers in podcast advertising</a>, and <a href="https://www.adexchanger.com/tv/programmatic-ctv-is-in-its-consolidation-phase" target="_blank" rel="noreferrer noopener">AdExchanger proposes programmatic CTV is in its ‘consolidation phase’</a> (a phase podcasting has already experienced and matured from).<br />