Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs and cost-cutting, the IAB collects examples of best practices in podcasting, AdExchanger talks tired trends of 2024 advertising, and principal-based media buying is growing more popular. <br /><br />Here's something different: a podcast *campaign* to keep people <i>home</i> for the holidays! So many people are one crisis away from becoming unhoused, like <a href="https://open.spotify.com/episode/78liPonf6GKbMadJ1kMTK8" target="_blank" rel="noreferrer noopener">Keoni Washington</a>, a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast <i>Sharing Stories</i> gives a window into their lives and how one-time rental assistance helped them through a tough stretch. They're encouraging other podcasts (like yours!) to spread the word about rental assistance this season -- like by running a “<a href="https://docs.google.com/document/d/1ytU-Y8WaALu27evBcyElAyHiR79h2FoUp5LjId82Pns/edit?tab=t.0" target="_blank" rel="noreferrer noopener">PSA</a>” in place of an ad. More info <a href="https://seasonofsharing.org/podcast" target="_blank" rel="noreferrer noopener">here</a>!<br /><br /><a href="https://soundsprofitable.com/the-download/iab-solicits-podcast-best-practices-on-air-fest-2025-grows-more/" target="_blank" rel="noreferrer noopener">For links to every article covered, catch the newsletter version of the episode here on Sounds Profitable. </a>

Sounds Profitable

Bryan Barletta

IAB Solicits Podcast Best Practices, On Air Fest 2025 Grows, & More

DEC 18, 20245 MIN
Sounds Profitable

IAB Solicits Podcast Best Practices, On Air Fest 2025 Grows, & More

DEC 18, 20245 MIN

Description

Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs and cost-cutting, the IAB collects examples of best practices in podcasting, AdExchanger talks tired trends of 2024 advertising, and principal-based media buying is growing more popular. <br /><br />Here's something different: a podcast *campaign* to keep people <i>home</i> for the holidays! So many people are one crisis away from becoming unhoused, like <a href="https://open.spotify.com/episode/78liPonf6GKbMadJ1kMTK8" target="_blank" rel="noreferrer noopener">Keoni Washington</a>, a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast <i>Sharing Stories</i> gives a window into their lives and how one-time rental assistance helped them through a tough stretch. They're encouraging other podcasts (like yours!) to spread the word about rental assistance this season -- like by running a “<a href="https://docs.google.com/document/d/1ytU-Y8WaALu27evBcyElAyHiR79h2FoUp5LjId82Pns/edit?tab=t.0" target="_blank" rel="noreferrer noopener">PSA</a>” in place of an ad. More info <a href="https://seasonofsharing.org/podcast" target="_blank" rel="noreferrer noopener">here</a>!<br /><br /><a href="https://soundsprofitable.com/the-download/iab-solicits-podcast-best-practices-on-air-fest-2025-grows-more/" target="_blank" rel="noreferrer noopener">For links to every article covered, catch the newsletter version of the episode here on Sounds Profitable. </a>