Alt Marketing School

Most of us are juggling multiple calendars, feeling like a digital hamster running on an endless wheel.Paulina Folaron, our AMS coach and resident solution wizard, drops strategies on how to keep your calendars in sync without losing your mind, plus aligning your cycle, energies and much more.Join us inside the Alt Access Pass for more AMA gems, systems secrets, and a sprinkle of sanity in your busy week. Your future, more organised self will thank you.ABOUT YOUR TEACHERPaulina is your Solutions Sorceress Supreme. Your tetris-brained method-finder. Your right hand woman who won’t steal your spotlight. She helps founders, start-ups, and service-based businesses step out of the overwhelm and into clarity, with marketing and operations that work for them, not against them.Website: paulinafsolutions.comBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsessionFab sits down with Archana Dhankar (Global Marketing and AI Strategist, TEDx Speaker, LinkedIn Top Voice) to talk about how to use AI in your marketing without losing what makes you human.We dig into the questions everyone is actually asking when should you trust AI recommendations, and when do you need human insight? How do you benefit from AI without getting messy with customer data and privacy?If you want AI to be the support act, not the main character, press play.ABOUT YOUR TEACHERArchana Dhankar is a Global Marketing and AI Strategist, TEDx Speaker, and LinkedIn Top Voice with over 20 years of experience helping brands integrate creativity, technology, and purpose to drive measurable growth.LinkedIn: www.linkedin.com/in/archanadhankarWebsite: archanadhankar.comInstagram: @archanadhankarBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

In this bonus solo episode, Fab unpacks Entertain or Die 3.0 (Small World x Tracksuit) and what it means for brands trying to grow on social.You’ll hear why you’re not just competing with competitors anymore, you’re competing with memes, creators, and Netflix trailers.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterIn this session, Fab Giovanetti and Nicole Mezzasalma tackle the realities of using AI in social media, separating helpful practices from the hype and offering grounded advice for marketers at all levels.ABOUT YOUR TEACHER 💛Nicole began her career as a journalist, spending 15 years in the industry before transitioning into marketing roles in the drinks industry. She then moved agency-side and has been at Battenhall for five years, where she focuses on social media strategy and innovation. Originally from Brazil, she’s lived in the UK for over 20 years.For networking and follow-up: Nicole Mezzasalma on LinkedInCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

London Marathon weekis London’s biggest brand behaviour lab. In this bonus solo episode, Fab breaks down the smartest race-week campaigns brands keep copying, and the principles behind them.You’ll learn how adidas turned a record into proof, why Burger King made a “results sheet” for a Whopper, and how Vaseline became the Official Nipple Protector and somehow made it work.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify