<p>Catch up with the full session inside our all-access pass and course library: <a rel="noopener noreferrer nofollow" href="https://amschool.click/library" target="_blank">https://amschool.click/library</a></p><p></p><p>Today’s chat with SEO expert Andrew Cox Starkey slices through the noise of AI and search, revealing how machines understand your topics, how AI is reshaping traffic, and why human-grade content remains king.</p><p></p><p><b>ABOUT YOU TEACHER</b></p><p></p><p>Andrew has spent his career working on websites for big household names including the BBC, National Trust, and Lord’s Cricket Ground. He started his specialist SEO consultancy, Optimisey, in 2017 and has been helping businesses big and small get more of the right kind of traffic to their websites ever since.</p><p></p><p>Website: <a rel="noopener noreferrer nofollow" href="http://optimisey.com" target="_blank">optimisey.com</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="http://linkedin.com/in/andrewcockstarkey" target="_blank">linkedin.com/in/andrewcockstarkey</a></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="http://instagram.com/optimisey" target="_blank">instagram.com/optimisey</a></p><p></p><p><b>BECOME A SMARTER MARKETER 👇</b></p><p>Get weekly lessons in your inbox for £0: <a rel="noopener noreferrer nofollow" href="https://amschool.click/newsletter" target="_blank"><b>Signup for the newsletter</b></a></p><p></p><p><b>CONNECT WITH AMS 🤝</b></p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/library" target="_blank"><b>Our course library</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/certification" target="_blank"><b>Our certification</b></a></p><p></p><p><b>OUR SPONSORS 🪩</b></p><p>From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: <a rel="noopener noreferrer nofollow" href="https://pxl.to/billo-ams-bf" target="_blank"><b>click here</b></a></p><p>Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: <a rel="noopener noreferrer nofollow" href="https://pxllnk.co/ams-surveymonkey" target="_blank"><b>find out more</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://pxl.to/AMS-podcastsponsors" target="_blank"><b>View all sponsors and offers</b></a></p><p></p><p><b>SUPPORT 🫶</b></p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/applepodcast" target="_blank"><b>Leave a review on Apple Podcasts</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/spotify" target="_blank"><b>Leave a rating on Spotify</b></a></p>